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Devoted to its vision of the world of beauty—guided by creative director Alessandro Michele—Gucci launches new account @guccibeauty with a series of artworks that traverse history as well as gender, culture, and geography.
The artworks are curated from museums, galleries, and private collections, including the Uffizi in Florence, the Metropolitan Museum of Art in New York City, and the Musee des Beaux-Arts in Reims. Gucci Places collaborators have also contributed art, including the Los Angeles County Museum of Art (LACMA), which recently featured in the #TimetoParr campaign, and Chatsworth House, where Gucci supports exhibitions. 
@guccibeauty presents a view of beauty ranging from vital, lifelike Egyptian portraits made 2000 years ago to popular Japanese woodblock prints representing femininity and contemporary African-American painters reimagining the canon of art history. For the Instagram account debut, art writers recount the stories behind the selected artworks.
Art is the way humanity documents itself. Through this group of works, we can see how artists view not just their subjects, but their societies and civilizations. Each painting freezes a particular moment between people. Sometimes this is literal — they might be in the same small studio space. In other pieces, the encounter is imagined, as in the case of religious or historical subjects. One such portrait is an image of the Muslim empress Nur Jahan, in the collection of LACMA, who is depicted glittering with red and green jewels looking calmly forward. 
Beauty represents an ideal of each place and era, a style that the artist felt was worth preserving. Sometimes it meant high hairlines and high collars, like Elizabethan England, but it can also be native woman’s simple blouse from a 1876 portrait by painter Felipe Santiago Gutierrez, one of the first international Mexican artists.
In every portrait there is a gaze between an artist and their subject. The male gaze can be a way of consuming or controlling its target, presenting women with unreachable expectations imposed by society. “A woman must continually watch herself,” John Berger wrote in Ways of Seeing. “From earliest childhood she has been taught and persuaded to survey herself continually.” The self-portraits of female artists are particularly potent, showing how these women see themselves as powerful creators in their own right. 
Beauty evolves over time and moves across cultures. Colonialism and globalization have meant political encounters between different standards of beauty as people adopt ideas from each other. A lithograph print from a French artist depicts Njinga Mbande, a 17th-century Angolan queen, in the visual language of the British aristocracy, though her clothes are African. Looked at one way, it’s an image of the exotic other, but it’s also an artifact of early African influence on Western style: Mbande is beautifully self-confident.
Representation keeps evolving as the full breadth of art history becomes clear. Through this collection it’s possible to observe how beauty has no one strict definition but is instead an exchange of seeing and being seen.
The Instagram captions are contributed by a group of art writers with different perspectives: critics, journalists, and artists. The group includes Tatiana Berg, Britt Julious, Larissa Pham, and Antwaun Sargent, edited by Kyle Chayka.
 
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The new Instagram account @guccibeauty traverses art history.The Art of Beauty
 

グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:ヴァニタス、鏡台の前に座る若い女性(1632年)
    作者:パウルス・モレールス(1571~1638年)
    プライベートコレクション
    Johnny Van Haeften Ltd., London / Bridgeman Images
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:化粧をする女性
    作者:フランソワ・ブーシェ(1703~1770年)
    プライベートコレクション
    Photo© Agnew's, London / Bridgeman Images
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:赤い衣装をまとった若い女性の肖像(90~120年)
    所蔵:メトロポリタン美術館(ニューヨーク)
    Rogers Fund, 1909
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:金色の花冠を載せた若い女性の肖像(120~140年) 所蔵:メトロポリタン美術館(ニューヨーク) Rogers Fund, 1909
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:化粧の女
    作者:橋口五葉(1918年)
    所蔵: LACMA(ロサンゼルス)
    Courtesy of LACMA
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:髪を直す女
    作者:豊原(楊洲)周延、秋山武右衛門
    所蔵: LACMA(ロサンゼルス)
    Courtesy of LACMA
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:二人の女性の肖像(1950年頃)
    作者:ロイス・メイルー・ジョーンズ(1905~1998年)
    所蔵:ハーレム・スタジオ美術館(ニューヨーク)
    Lois Mailou Jones Pierre-Noel Trust
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:ムガル皇后ヌール・ジャハーンの理想肖像画(LACMA)
    所蔵:LACMA(ロサンゼルス)
    Courtesy of LACMA
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:ある女性の肖像
    作者:イギリス人画家(1600年頃)
    所蔵:メトロポリタン美術館(ニューヨーク)
    Gift of J. Pierpont Morgan, 1911
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:自画像
    作者:イレーネ・パレンティ・ドゥクロス(1754~1795年)
    所蔵:ウフィツィ美術館(フィレンツェ)
    Courtesy of MIBAC/Gallerie degli Uffizi
グッチの新しいインスタグラム アカウント @guccibeauty がアートにおける美の歴史をたどります。THE ART OF BEAUTY
  • 題:自画像
    作者:エリーズ・ランソネ=ヴィレズ(1843~1899年)
    所蔵:ウフィツィ美術館(フィレンツェ)
    Courtesy of MIBAC/Gallerie degli Uffizi
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