A Gucci Client Advisor is handling a Boutique shopping bag with a white Gucci logo. The bag is in Gucci Rosso Ancora, a distinctive color chosen by Creative Director, Sabato De Sarno, to mark the beginning of Gucci's new creative chapter. The Gucci bag is presented to a customer. The customer takes the bag and goes downstairs, utilizing the marble stairs with glossy Gucci Rosso Ancora handrail.

A Gucci Rosso Ancora boutique shopping bag with a white Gucci Logo is grasped by its handles is shown and then lifted out of view. A white canvas bag with a white Gucci Logo lowered into view. Following this transition, the focus shifts to a brown cardboard outer box. Two hands are visible opening the outer box from the top, briefly revealing the Gucci Logo inside the top lid and the Rosso Ancora packaging inside adorned with a red ribbon and two envelopes inside. The Rosso Ancora envelope with the white Gucci Logo is picked up, showcasing its glossy texture. The envelope is then closed and set aside leaving only the Rosso Ancora packaging in view. The Rosso Ancora packaging with a white Gucci Logo is extracted from the outer box, and the outer box itself is removed from view, allowing the packaging to be the center of attention, framed from the top. The hands proceed to untie the red ribbon, decorated with multiple Gucci logos, and open the packaging. Inside, a white dust bag with a white Gucci logo is revealed.

An artisan applies gold colored embossing to the strap of the black leather Jackie 1961 handbag by Gucci.