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the new personalizable collection GUCCI DIY

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Personalize cardigans and knits with a woven initial in diverse colors

Gucci DIY Knitwear

personalize
your knitwear

Gucci DIY

Retro-inspired unisex designs are personalized with a choice of intarsia letters.

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GUCCI DIY

The Design

Gucci DIY introduces a collection of essential ready-to-wear pieces decorated with customizable letters.

personalize
your knitwear
A model wearing DIY unisex wool sweater, Oversize technical jersey jogging pant, Oversize T-shirt with Gucci stamp, Aviator metal sunglasses, Wool hat with pierced heart, Leather and mesh sandal

Cruise 2019

Ready-to-Wear

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Sunglasses

An oversize frame and thin metal temples playfully mixes volumes and materials.

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DIY

Personalize cardigans and knits with a wool intarsia initial in diverse colors. 

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Sandals

A dynamic mix of leather, mesh and reflective fabric is set on a chunky sole.

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Cruise 2019

Sunglasses

Bold accessories continue to be an intrinsic part of the Gucci narrative.

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Cruise 2019

Gucci DIY

New to Gucci DIY, cardigans and knits for men and women which can be personalized with a wool intarsia initial in diverse colors. 

personalize
your knitwear
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Cruise 2019

Sandals

An exploration of the idea of hybridization, the Cruise 2019 introduces a sneaker-sandal inspired by the hiking world.

Sandals & Slides
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Party In A Cemetery
Lana Del Rey and Jared Leto, the faces of the new Gucci Guilty campaign, attended a party in LA’s Hollywood Forever cemetery together with Alessandro Michele and Courtney Love.
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Gucci DIY

DIY Ophidia GG Supreme large tote

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your tote

The Design

Retro-inspired letters mix with House codes including the Web stripe and GG motif.

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GUCCI

DIY

Two rounded initials can be selected in a mix of colors and materials and applied on the Ophidia tote to create a personalized design.

personalize
your tote

Stories

Rave in a Cemetery

GUCCI CRUISE 2019

The Performers: James Merry

THE ARTIST BEHIND BJÖRK'S ETHEREAL HEADPIECES

On the Runway: Cruise 2019

ALL THE MEN'S AND WOMEN'S LOOKS

Gucci Bloom Nettare Di Fiori

THE NEW SCENT

The Rajah Bag

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