The #GucciHallucination Collection

Immersed in a dark atmosphere, a delicate light illuminates the faces who wear #GucciHallucination’s T-shirts and sweatshirts featuring Ignasi Monreal’s artful illustrations.

For the campaign, photographer Julia Hetta’s portraits evoke the Dutch old master paintings, Caravaggio, and the Pre-Raphaelite movement. A collection of obscure objects is seen inside the frames, including an hourglass and a flying fish—which the photographer notes refers to the work of Hieronymus Bosch.

Exclusively online, the limited edition collection of 200 T-shirts and 100 sweatshirts available in each of the nine designs, feature a special numbered label.