Gucci Vault Land in
The Sandbox

When real and unearthly worlds collide

Past, present, and future coincide 

A parallel multiverse of dreams 

In Vault, nothing is quite as it seems.

More than just a concept store, Vault was envisioned by Creative Director Alessandro Michele to be a meeting point—a place for various perspectives to come together and spark creativity for the future. As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, it has expanded in many directions across the metaverse, including The Sandbox with Gucci Vault Land. While grounded in reality, the digital space leans heavily into the imaginary, providing an ephemeral platform to manifest the multifaceted essence of today’s Vault in one single place.

From October 27-November 9, Gucci Vault Land will exist as a private event outside the typical seasons of The Sandbox. A playground of sorts, the digital landscape celebrates the careful curation of rare vintage Gucci pieces, the dialogues between contemporary creators and the House, the enthusiasm for NFT artworks, and the magic that arises when all these different facets coalesce and when the communities around them converge. 

Within the experience, Vault will present a selection of digital collectibles to portray its ongoing pursuit of precious wonders. Additionally, as a bonus for Gucci Vault’s community, those with a Gucci Vault NFT in their crypto wallets, such as the SUPERGUCCI or Gucci Grail NFT, will be airdropped a Gucci Vault Aura NFT, which their avatars can wear in The Sandbox to show off their bond with the community. 

Discover Gucci Vault Land here