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The Latest Chapter of adidas x Gucci
Propelling the contemporary narrative forward by drawing from the
origins of each brand, the collection infuses historic codes
with vibrant energy.
origins of each brand, the collection infuses historic codes
with vibrant energy.
The adidas x Gucci collection continues with a new selection echoing the beginnings of both brands, represented by sneakers for adidas and luggage for Gucci. The adidas Gazelle sneaker is revisited with the archival codes of both brands and incorporates Gucci’s Demetra, an innovative, animal-free and bio-based material. The ZX 8000, the signature runner by adidas, is seen through a contemporary Gucci lens, crafted in an energetic palette.
Taking a unique trajectory in line with the House’s spirit of surprise, the collection presents a hard-sided steamer trunk emblazoned with Crystal GG and the adidas three stripes — an exclusive collector’s item designed to hold 12 pairs of sneakers. To portray the energetic mood, photographer and art director Max Siedentopf spotlights the newest additions to the adidas x Gucci narrative with imagery that play with perspective.
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