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100 Thieves x Gucci
Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with apparel, lifestyle and gaming brand 100 Thieves.
Celebrating this connection, the House presents a limited-edition backpack from the Gucci Off The Grid collection—made from recycled and sustainably sourced materials—in a new shade of bright red featuring a distinctive circular patch with the 100 Thieves logo. The special product appears in a set of images shot by photographer and director Guy Aroch featuring seven of the 100 Thieves content creators—Valkyrae, Neekolul, BrookeAB, Nadeshot, CouRageJD, Yassuo and Kris London—and two of its pro players, Ssumday and Kenny, during a day at the office.
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As part of the Gucci Off The Grid initiative, the limited-edition 100 Thieves x Gucci backpack is a manifestation of both companies’ commitment to sustainability and respect: respect for the people we share our planet with as well as for the environment.
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