A scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué.
Natural tuberose harvested from India
Jasmine bud extract, obtained through an exclusive method of co-extraction to impart a fresh green and petal scent on the skin
Rangoon Creeper, embodying the fragrance’s concept and name, the slightly powdery floral scent is captured as the flower blooms from white and gradually darkens to pink, then red
100ml
Gucci upholds the highest international standards of social and environmental responsibility across all its operations. From selecting and tracing raw materials to designing and crafting our products, we prioritize a "circular" approach that maintains our longstanding commitment to unparalleled quality and durability.
Through ongoing innovation and optimization of our production processes, we strive to minimize the environmental footprint of our business and the entire supply chain. Our approach involves transforming our sourcing strategy by investing in regenerative agriculture projects for the production of the raw materials used in our collections. To compensate for any remaining emissions from our direct operations and the entire supply chain, we collaborate with different partners, investing in projects focused on conserving nature and restoring biodiversity.
