GUCCIQUIZ! 

Serena Williams, Chris Lee and Jared Leto try their hand at the GUCCIQUIZ! puzzle booklet to discover the date and time of the Aria collection debut.  

When Alessandro Michele became Creative Director of Gucci in 2015, he introduced a new narrative, one that includes a remarkable emphasis on words. In that spirit and in celebration of the House’s centenary this year, the invite for the upcoming Aria debut is a book of riddles, puzzles and crosswords revolving around Gucci heritage, past and present.