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Championing the idea of self-expression, Alessandro Michele hands over the design reins, courtesy of the Do It Yourself service. Symbols, including a bee, daggered heart and kingsnake can be embroidered onto the sleeve of knit or shirt. Colorful printed silks are on offer as tailoring linings, and initials can be appliquéd onto bombers, leather jackets and the Ace sneaker.
Self-expression through a new customization service.Gucci DIY
 

“I like the idea of being a bit punk in an unexpected place, like the lining of a simple jacket.” Alessandro Michele Gucci Creative Director

Self-expression through a new customization service.Gucci DIY

Self-expression through a new customization service.Gucci DIY
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Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY
Self-expression through a new customization service.Gucci DIY

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