Gucci Primavera: See Now, Buy Now
37 Items
Gucci Primavera
Shop new men's styles and a selection from Demna's first fashion show for the House.
- Leather biker jacket with Web detail$8,900
- Gucci Tag small belt bag$1,300
- Rectangular frame sunglasses$665
- Cotton denim pants$1,150
- Gucci Trademark crystal ring$430
- Cut GG Marmont belt$620
- Perforated stretch leather zip jacket$6,900
- Gucci Trademark pendant necklace$470
- Men's Cupertino loafer$980
- Technical silk poplin zip jacket$3,100
- Gucci Tag small crossbody bag$1,300
- Technical silk poplin pants$1,800
- Mask frame sunglasses$635
- Stirrup motif bangle bracelet$900
- Belt with square buckle$1,200
- Gucci Tag mini bag$980
- Gucci Tag small crossbody bag$1,450
- Stretch jersey T-shirt$650
- Men's Giovanni loafer$1,090
- Cashmere jersey sportswear pants$3,700
- Stretch nylon T-shirt$1,300
- Horsebit motif bangle bracelet$950
- Nylon cargo pants with wrinkle effect$1,450
- Gucci Tag mini bag$1,100
- Gingham wool double-breasted jacket$4,350
- Cut GG Marmont belt$620
- Cotton corduroy shirt$1,850
- Printed cotton denim pants$1,200
- Gucci Trademark crystal ring$450
- Gucci Trademark pendant necklace$490
- Stirrup motif bangle bracelet$950
- Oversize light silk jersey T-shirt$1,100
- Gucci Tag small belt bag$1,450
- Light silk jersey sportswear pants$1,800
- Belt with square buckle$1,200
- Horsebit motif bangle bracelet$980
Gucci Primavera: See Now, Buy Now
The Gucci Primavera collection presents a contemporary vision of Gucci men’s ready-to-wear clothing, where innovative construction meets effortless tailoring. Fluid silhouettes, technical fabrics, and body-aware design create garments that combine comfort with modern attitude, redefining everyday luxury. From refined jackets to streamlined trousers, Gucci Primavera explores new approaches to men’s designer clothing that move easily between formal and casual moments. Precision craftsmanship and lightweight materials reflect the House’s ongoing commitment to product innovation and design. Accessories complete the collection with reimagined House icons, including the GG Marmont Belt. These sit alongside contemporary loafers, shirts, crossbody bags and sunglasses, all designed for modern versatility. Gucci Primavera expresses a pragmatic approach to luxury - elevated essentials created to be worn, lived in, and enjoyed.