Legal Section

Terms of Use

General Terms and Conditions of Use of the Website 

Last Updated September 2025

1. Imprint 

2. Age

3. Services

4. Creation of a Gucci Profile

5. Electronic Services

6. Protection of intellectual property rights

7. Submissions

8. User Conduct

9. Links to other sites and to the Website

10. Accuracy and Completeness of Information

11. Exclusion of warranty

12. Limitation of liability

13. Indemnity

14. Dispute Resolution-- Arbitration Clause, Class Action Waiver, Jury Trial Waiver, Time Limits

15. Termination of these Terms of Use and the Website/Services

16. Miscellaneous

17. Privacy

18. Notice and Takedown Procedures

19. Language

20. Contact Us

Welcome to www.gucci.com website (hereinafter the "Website"). 

PLEASE READ THE FOLLOWING TERMS AND CONDITIONS OF USE (HEREINAFTER THE "TERMS OF USE") CAREFULLY BEFORE USING THE WEBSITE. THE TERMS OF USE ARE AN ENFORCEABLE CONTRACT BETWEEN YOU AND GUCCI (DEFINED BELOW) THAT AFFECTS OUR RESPECTIVE LEGAL RIGHTS. PLEASE NOTE, IN PARTICULAR, THE MANDATORY INDIVIDUAL ARBITRATION REQUIREMENT AND CLASS ACTION AND JURY TRIAL WAIVER SET FORTH IN SECTION 14 (BELOW), WHICH, SUBJECT TO SOME LIMITED EXCEPTIONS, REQUIRES YOU TO ARBITRATE CLAIMS YOU MAY HAVE AGAINST US ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT USE ANY SERVICES PROVIDED BY GUCCI. YOU REPRESENT THAT YOU ARE ABOVE THE AGE OF MAJORITY IN YOUR JURISDICTION OF RESIDENCE, LEGALLY COMPETENT TO ENTER INTO THIS AGREEMENT, AND AGREE TO BE BOUND BY ALL TERMS OF THESE TERMS OF USE.

These Terms of Use govern the access to, and use of, the Website and the content and services available through the Website (“Services”). 

Use of the Website and of the Services (other than for the limited purpose of reviewing the Terms of Use) constitutes your full acceptance of these Terms of Use and all guidelines and rules, including the Privacy Policy referred to in Section 17 (below) and all Additional Terms 8defined below). These Terms of Use shall apply to all users of the Website, including without limitation vendors, customers, merchants, and/or contributors. You are only authorized to use the Website and the Services if you agree to abide by all applicable laws and the terms of these Terms of Use. If you (hereinafter, also “User”) do not agree to be bound by these Terms of Use and to abide by all applicable laws, you may not use the Website or the Services. User hereby consents to the admissibility of a printed copy of these Terms of Use in any judicial, administrative, or other proceeding based on or relating to the Website, Services, or the use thereof, to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. 

Certain areas, features, or functionality of the Website may be subject to different or additional terms, rules, guidelines or policies (“Additional Terms”), and we may provide such Additional Terms to you via postings, pop-up notices, links, or other means at the time that you access or use the relevant area, feature or functionality. From time to time, such Additional Terms may conflict with these Terms of Use. In the event of such a conflict, the Additional Terms will control. Any reference to the “Terms of Use” in this agreement includes the Additional Terms.

Gucci reserves the right, at its sole discretion, to modify these Terms of Use from time to time, in which case we will post the revised Terms of Use on this Website and update the "Last Updated" date to reflect the date of the changes. Please consult these Terms of Use regularly. In our sole discretion, we may also provide notice of updates to these Terms of Use by other means that we deem reasonable. Regardless of any other notice provided to you (or the lack thereof), continued use of the Website and the Services after such modifications have been posted and the “Last Updated” date has been updated constitutes your full acceptance of the then-current Terms of Use. If you do not agree with the Terms of Use at any time, you may not continue to use the Website or the Services.  

1. Imprint 

1.1 The Website and its contents are designed, operated and administered by Guccio Gucci SpA, an Italian incorporated sole ownership, with registered office in Via Tornabuoni 73r, 50123 Florence, VAT no. 04294710480, number of register of incorporation and Fiscal Code 03031300159, REA number FI-438090, share capital Euro 50,000,000 fully paid-in, subject to the management and coordination of Kering Holland NV, a Dutch company with registered offices in Amsterdam, Netherlands (hereinafter "Gucci", “we”, “us”, “our”). 

1.2 Purchases made through the Website by customers in the United States of America are processed by Gucci America, Inc., a company part of Kering Group, with a registered office at 195 Broadway, 12th Fl. New York, New York 10007. 

1.3 The disclosure of contact information described above does not constitute consent to contact for purposes unrelated to the Website and/or Services or for unauthorized purposes, including, but not limited to, marketing. 

2. Age 

2.1 The Website and the Services are intended for persons eighteen (18) years of age (or who have reached the age of majority of the individual’s relevant jurisdiction – whichever is greater) or, if they have not reached such age, whose parent or legal guardian agree to the use of the Services.

3. Services 

3.1 You may be required to register, or subscribe to, access certain or request our Services as available from time to time on the Website. The Services might include, by way of example but without limitation, “Create a Gucci profile”, “My GUCCI Account” and “Book an Appointment”.

3.2 When registering for, or subscribing to or requesting our Services, you must provide accurate and true information referred to you. In the event of any change in the information you provided upon your registration or subscription or request, you should inform us of any such changes to ensure that you will keep benefitting from the Services.

3.3 If you registered for an aspect of the Website or Services that requires account credentials for access (e.g. My GUCCI Account), you agree to notify us immediately if you suspect any unauthorized use of your account or access to your password. You are solely responsible for any and all use of your account attributable to you or by default in protection of your password. Gucci is authorized to rely upon any acts or communications it receives under your credentials as if such acts or communications have been made by you unless Gucci receives explicit prior notice otherwise.

3.4 These Terms of Use, and any posted revision of these Terms of Use, shall remain in full force and effect for the entire duration of your use of the Website or of the Services.

3.5 Without prejudice to other remedies provided by applicable law and under these Terms of Use, in the event you fail to comply with the obligations under these Terms of Use, Gucci will be entitled to cancel your registration or subscription, block your account and/or deny, restrict, suspend, or terminate your access to the Website and to the Services.

4. Creation of a Gucci Profile

4.1 Gucci wants to provide you with the same unified experience no matter how you interact with us. For this purpose of providing you with the Gucci experience, among the Services available on the Website, you can create a Gucci profile.

4.2 The creation of a Gucci profile will allow you:

(i) to facilitate your purchases. If you create a MyGUCCI Account you will be also able to keep track of the status of your orders and access the information relating to your purchases and, with your consent, to save your payment information securely;

(ii) to benefit from clientelling operations aimed at providing you with a personalized and enhanced shopping experience. This may include individual interaction to propose to you tailored product recommendations, exclusive offers, and invitations to events;

(iii) to benefit from a tailored assistance and customer service when you contact us or we contact you (whether by phone, video chat, text message, chat, social media, etc.), in particular through access by the Gucci teams to your purchase history or previous interactions with Gucci;

(iv) to benefit from a customized and personalized experience. By leveraging the data you provide in your Gucci profile, we aim to offer you a personalized experience and tailored assistance. This may include personalized product recommendations, style advice, and customized offers based on your preferences and purchase history. We may analyze your browsing and purchasing behavior to improve our services and enhance your overall experience. However, we respect your privacy and will handle your personal data in accordance with applicable privacy laws and regulations and our Privacy Policy;

(v) with your consent, to receive marketing communications and promotional materials related to our products and services. You have the right to opt-out of these communications at any time by applying the opt-out option that will always be shared with you, as described in our Privacy Policy.

4.3 When creating a Gucci profile, you agree to: (i) provide and keep accurate and complete information about yourself; (ii) maintain the confidentiality of your profile and your log-in credentials, if applicable; and (iii) restrict access to others. Once you have asked us to create your Gucci profile, via the Website or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

4.4 You agree to accept responsibility for all activities that occur under your Gucci profile whether or not you have authorized those activities.

4.5 Pursuant to article 3.5 above, if we have reasonable grounds to suspect that the information you provide impersonates another person, Gucci reserves the right to suspend or terminate your Gucci profile.

4.6 You can delete your Gucci Profile at any time by contacting our privacy team at privacy@gucci.com. For any further information on how to exercise your rights regarding your personal information, please refer to our Privacy Policy.

5. Electronic Services 

5.1 Certain parts of the Services may require the Services to be provided through electronic communication channels, such as e-mail, text messages, or phone calls. You acknowledge that messaging and data rates may apply and that you will be responsible for such charges.

5.2 Please see Gucci’s Privacy Policy for more information about how we may contact you and your rights and options regarding our use of your contact information. As mentioned above, you may terminate your registration for, or subscription to, the Services at any time at your sole discretion by sending an e-mail to assistance@us-onlineshopping.gucci.com. We will send an email or other communication confirming your cancellation of your registration or subscription. 

5.3 You may not use the Website or Services for any illegal or unauthorized purpose or utilize the Website or Services for any purpose in violation of any applicable laws or regulations (including but not limited to copyright and other intellectual property rights laws). You may not use any hardware or software which may damage or interfere with the proper working of the Website and/or Services or to surreptitiously intercept any communications, data or personal information from the Website and/or Services. You agree not to interrupt or attempt to interrupt the operation of the Website or Services in any way. 

6. Protection of industrial and intellectual property rights 

6.1 All contents on this Website and the Services, including all text, graphics, images, photographs, illustrations, trademarks, trade names, service marks, trade dress, logos, software for design, implementation and use of the Website, layout, structure and organization of the content of the Website, the collection and organization of data and information, video clips, musical compositions, audio clips, designs, devices, and any other material (collectively, “Contents”) are protected under domestic and foreign intellectual property laws. Gucci or its licensors owns all rights in and to the Contents. Any use of the Contents not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate copyright, trademark, trade dress, patent and other laws.

6.2 We are providing you with access to the Website and Services pursuant to a limited, non-exclusive, non-sub-licensable, non-transferable, revocable license. You can use the Website and Services for personal, non-commercial use, and subject to these Terms of Use. This license is available to you as long as you are not barred from the Website and Services by applicable law and your access is not terminated by us. If these Terms of Use are not enforceable where you are located, you may not use the Website or Services. Under this license, you may download information from the Website and print out a hard copy for your personal, non-commercial use provided that you keep intact and do not remove or alter any copyright or other notice (e.g., trademark, patent, etc.) contained thereon.

6.3 You understand and agree that, except as stated herein, none of the Contents may be copied, reproduced, distributed, republished, downloaded, displayed, posted, transmitted, modified, or created into derivative works in any form or by any means without the prior written permission from Gucci. Special rules for the use of certain items provided on the Website may be included in Additional Terms. The use of the Contents on any other website or in a networked computer environment for any purpose is prohibited. All rights not expressly granted herein are reserved to Gucci. You agree to comply with reasonable written requests from us to help us protect our proprietary and intellectual property rights.

7. Submissions 

7.1 Certain aspects of the Website and Services may permit users to submit, post, link, share, or otherwise make available information and content (collectively, “Submissions”). You will retain ownership of any intellectual property rights that you may have in your Submissions, but, in exchange for the opportunity to use the Website and submit, post, link, share, or otherwise make available that Submission, you automatically grant, or warrant that the owner of such content has expressly granted, to Gucci a royalty-free, perpetual, worldwide, irrevocable, nonexclusive, sublicensable, transferable license to adopt, publish, reproduce, disseminate, transmit, distribute, copy, create derivative works of, display, and otherwise use and exploit (in whole or part) the Submission on a worldwide basis and without additional approval or consideration, in any form, media, or technology now known or later developed. You expressly acknowledge and agree that you waive any claim to the contrary. Submissions shall not be deemed confidential and Gucci shall not have any obligation to keep any such material confidential. You are responsible for your Submissions, and acknowledge that, once published, we cannot always remove it.

7.2 You are solely responsible for your Submissions, and the consequences of making such Submissions. Gucci is not responsible for the consequences of any Submissions. You declare and warrant that your Submissions do not violate any rights of third parties arising from the law or by contract, including the rights related to the author, trademarks, patents, trade secrets, copyright, confidentiality and any other proprietary or personal rights.

7.3 You agree that Gucci is not responsible for and has no obligation related to screening or monitoring Submissions made by users. We make no representations or warranties as to the accuracy, reliability, completeness or timeliness of any Submissions. Any views or opinions expressed in Submissions belong to the users who shared the content and not to Gucci. Your reliance on any Submissions is done entirely at your own risk. That being said, we reserve the right to monitor, evaluate, and analyze any use of and access to the Website and Services and to remove any Submissions that we reasonably believe are in violation of these Terms of Use. For example, if notified by a user of a Submission allegedly in violation of these Terms of Use, Gucci may investigate the allegation and determine in good faith and at its sole discretion whether to remove such Submissions. Gucci will have no liability or responsibility to users for performance or nonperformance of such activities. Gucci may, but will not be obligated to, use and/or provide any author attributions related to any Submissions. We reserve the right at all times to disclose any information as necessary to satisfy any applicable law, regulation, legal process or governmental request. 

7.4 If you provide Gucci with ideas, suggestions, or other feedback regarding the Website or Services, including the content of the Website or Services, products or services currently available via the Website and Services, and new product or service ideas (collectively, “Feedback”), you agree that such Feedback shall be deemed nonconfidential and that Gucci shall be free to use or exploit the Feedback without limitation. Feedback is considered a type of User Content and, as such, shall be licensed to Gucci under the terms set forth in Section 7.1. As a result, Gucci shall be free to use any ideas, concepts, know-how, or techniques contained in your Feedback for any purpose whatsoever, including, without limitation, developing, manufacturing, and marketing products, services, and other items incorporating the Feedback.

8. User conduct

8.1 You agree to not use the Website or Services in any manner that:

1. Is designed to interrupt, destroy or limit the functionality of, any computer software or hardware or telecommunications equipment (including by means of software viruses or any other computer code, files or programs);

2. Interferes with or disrupts the Website, the Services, or otherwise interferes with operations or services of the Website or Services in any way;

3. Infringes any copyright, trademark, trade secret, patent or other right of any party, or defames or invades the publicity rights or the privacy of any person, living or deceased (or impersonates any such person);

4. Consists of any unsolicited or unauthorized advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation;

5. Causes Gucci to lose (in whole or in part) the services of our Internet service providers or other suppliers;

6. Links to materials or other content, directly or indirectly, to which you do not have a right to link;

7. Is false, misleading, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, bigoted, or likely to be offensive to other users of the Website or Services;

8. Copies, modifies, creates a derivative work of, reverse engineers, decompiles or otherwise attempts to extract the source code of the software underlying the Website, the Services, or any portion thereof;

9. Violates, or encourages anyone to violate these Terms of Use; or

10. Violates, or encourages to violate, any applicable local, state, national, or international law, regulation, or order.

8.2 Notwithstanding the foregoing restrictions, nothing in this section or otherwise in these Terms of Use shall limit your ability to make any statement protected by Cal. Civ. Code § 1670.8 about Gucci or its employees, agents, Website, Services, or goods.

8.3 Gucci has the right—but, to be clear, not the obligation—to monitor, evaluate, and analyze any use of and access to the Website and Services for any reason, including to determine compliance with these Terms of Use.

9. Links to other sites and to the Website 

9.1 These Website and Services may contain links to other websites. Gucci has no control over such websites and will not be responsible or liable for any content or anything else related to your accessing or use of any third party websites. 

9.2 Hyperlinks to other websites and references to information, products or services of third parties linked to these Website or Services do not constitute, and should not be interpreted, in any way, as an endorsement by Gucci of such websites, information, products or services. Any question or comment related to these websites must be addressed to the relevant operators. Gucci shall not be responsible for any losses, damages, or other liabilities incurred as a result of use of such sites. 

9.3 You are not permitted to frame or “mirror” any aspect of the Website, the Services, or any the Contents on any other website or to link to any part or section of the Website or Services, in whole or in part, without prior written consent of Gucci. 

10. Accuracy and Completeness of Information

10.1 The Website and Services are solely for personal and non-commercial use, and the Contents are presented for informational and/or promotional purposes only. Gucci shall not be responsible if the information made available on the Website is inaccurate, incomplete, or outdated. The information included on the Website and/or Services should not be relied upon or used as the sole basis for making decisions without consulting more accurate, more complete, or more timely sources of information. The User assumes all risk for any reliance upon the accuracy of any information included on the Website or Services. 

10.2 We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information on the Website or Services at any time and without prior notice (including after you have submitted an order), at our sole discretion.

10.3 Some of the products displayed on the Website or Services are available only in specific retail locations in Canada, in certain foreign markets, and/or online through the Website. The quantities of these products may be limited and are subject to return or exchange in accordance with the terms and conditions set forth in the applicable return policy, which may be dependent upon the point of purchase. 

10.4 The Website and/or Services may include a button or hyperlink labeled "Find in Store" when viewing a particular product. Clicking on this link will present you with the option to provide location information so that the Website can display the availability of the selected product in stores near the location specified. The availability information is updated as frequently as possible but, due to frequent store inventory changes, the availability information is not guaranteed to be accurate. In addition, products identified as available may no longer be available when you visit the location specified. The in-store price of a Product may vary among stores and may be different from the online price for the same Product. 

10.5 We provide you with products and Services through the networks of other telecommunications providers and through other suppliers and third parties. Your use of the products and Services of Gucci and the equipment, facilities and services of third party suppliers is at your own risk. We assume no responsibility for the security of your facilities or networks or for unauthorized access to such networks or facilities. In all cases, you are responsible for determining and establishing secure network access configurations. Gucci, its partners, affiliates and third party suppliers and each of their respective directors, officers, employees, consultants, agents and suppliers shall not be liable for any inability, failure or mistake related to any security breach or identification of such breach or any loss that results from the transmission of confidential or sensitive information over the Internet. Gucci and its suppliers make no commitments with respect to the recoverability of lost data. 

11. Exclusion of warranty 

11.1 SOME JURISDICTIONS DO NOT PERMIT THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE EXCLUSIONS IN THIS SECTION MAY NOT APPLY TO YOU.

11.2 To the maximum extent permitted by law, this Website, its materials, contents, and services are provided on an "as is" and "as available" basis. Gucci provides no warranty or guarantee, whether express or implied, in connection with this Website, its materials, contents, or services, including, by way of example, that it will always be available, without interruption or errors in functioning, that defects will be corrected, or that it will be safe from malicious programs (such as viruses, bugs, malware or similar), that it is merchantable, that it is suitable for any particular purposes, or that (except as expressly stated in our privacy policy), any information you may provide or activities you engage in the course of your use of this Website or any hyperlinked website are secure and expressly declines any such warranties. NO ORAL OR WRITTEN INFORMATION OR ADVICE GIVEN BY GUCCI OR A REPRESENTATIVE SHALL CREATE A WARRANTY.

11.3 Gucci works to ensure that the information made available through the Website AND SERVICES is accurate and up to date. However, Gucci cannot guarantee the accuracy of such information or that such information is free from errors or omissions and Gucci makes no warranty, and shall have no liability, in respect of the same. Gucci reserves the right to update and/or correct the contents of the website at any time without notice and without any liability.  WE DO NOT GUARANTEE THAT THE SERVICES THAT MAY BE OBTAINED FROM THE USE OF THE WEBSITE, INCLUDING ANY SUPPORT SERVICES, WILL BE EFFECTIVE, RELIABLE, AND ACCURATE OR MEET YOUR REQUIREMENTS. FURTHER, GUCCI DOES NOT ENDORSE AND MAKES NO WARRANTY REGARDING THE ACCURACY OR RELIABILITY OF ANY OPINION, INFORMATION, ADVICE OR STATEMENT PROVIDED VIA THE WEBSITE OR SERVICES.

12. Limitation of liability 

12.1 Some jurisdictions do not allow FOR THE limitation or exclusion of CERTAIN DAMAGES, SO SOME OF THE LIMITATIONS AND/OR EXCLUSIONS IN THIS SECTION MAY NOT APPLY TO YOU.

12.2 You are responsible for evaluating the information and content obtained through the website AND SERVICES. UNDER NO CIRCUMSTANCES WILL GUCCI BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY YOUR RELIANCE ON INFORMATION OBTAINED THROUGH THE CONTENT ON THE WEBSITE OR SERVICES. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY, COMPLETENESS OR USEFULNESS OF ANY INFORMATION, OPINION, ADVICE OR OTHER CONTENT AVAILABLE THROUGH THE WEBSITE OR SERVICES. PLEASE SEEK THE ADVICE OF PROFESSIONALS, AS APPROPRIATE, REGARDING THE EVALUATION OF ANY SPECIFIC INFORMATION, OPINION, ADVICE OR OTHER CONTENT ON THE WEBSITE OR SERVICES.

12.3 you undertake all risks connected to your use of the website and SERVICES, including any loss of data ALL costs associated with service and maintenance of YOUR hardware and / or software used in connection with the website AND SERVICES. YOU FURTHER UNDERSTAND THAT WHEN USING THE WEBSITE AND SERVICES, INFORMATION WILL BE TRANSMITTED OVER A MEDIUM WHICH IS BEYOND THE CONTROL AND JURISDICTION OF GUCCI, ITS PARTNERS, ADVERTISERS, AND SPONSORS OR ANY OTHER THIRD PARTY MENTIONED ON THE WEBSITE AND SERVICES. ACCORDINGLY, GUCCI ASSUMES NO LIABILITY FOR OR RELATING TO THE DELAY, FAILURE, INTERRUPTION, OR CORRUPTION OF ANY DATA OR OTHER INFORMATION TRANSMITTED IN CONNECTION WITH USE OF THE WEBSITE AND SERVICES.

12.4 To the maximum extent permitted by applicable law, you undertake not to hold Gucci, its parents, subsidiaries, and affiliates, and EACH OF their respective officers, directors, shareholders, legal representatives, attorneys, agents, partners, employees and successors and assigns liable, in any way, for any possible damages (including direct, indirect, special, incidental, or consequential damages, losses, or expenses) arising or resulting from YOUR use of this website, the services, THEIR contents; any linked site or your use of (OR IN ABILITY TO USE) such linked site; any failure of performance, error, omission, interruption, defect, delay in operation or transmission, computer virus, or line or system failure RELATED TO THE WEBSITE OR SERVICES, even if WE are advised of the possibility of such damages, losses, or expenses.

12.5 Nothing in these terms of use shall exclude or limit (i) our liability in case of death or personal injury resulting from our negligence; (ii) our liability in case of fraud, fraudulent misrepresentation or gross negligence; and/or (iii) any other liability that cannot be excluded or limited by applicable law.  

13. Indemnity 

13.1 To the extent permitted by applicable law, you agree to indemnify and hold Gucci, its parents, subsidiaries and affiliates, and each of their respective officers, directors, shareholders, legal representatives, attorneys, agents, partners, employees and successors and assigns, harmless from and against any damage, loss, liability, claim, demand, cost, penalty, or expense (including reasonable attorneys' and professionals’ fees and court costs) caused or alleged to have been caused by any breach by you of these Terms of Use. 

13.2 We reserve the right, at our expense, to assume and delegate the exclusive defense and control of any claims, demands and actions otherwise subject to indemnification by you and you agree to cooperate with Gucci and its designees in the defense of these claims, demands and actions if and as requested. In any case, you agree never to settle any matter for which your indemnification is required absent our prior written consent.

 14. Dispute Resolution – Arbitration Clause, Class Action Waiver, Jury Trial Waiver, Time Limits

PLEASE READ THIS ENTIRE SECTION 14 CAREFULLY. IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY HEAR YOUR CLAIMS. IT CONTAINS PROCEDURES FOR MANDATORY BINDING ARBITRATION, A CLASS ACTION WAIVER, A JURY TRIAL WAIVER, AND A CONTRACTUAL LIMITATIONS PERIOD.

YOU AND GUCCI EACH ACKNOWLEDGE THAT THE TERMS IN THIS SECTION 13 ARE INTENDED TO REDUCE THE FINANCIAL BURDENS ASSOCIATED WITH RESOLVING THEIR DISPUTES AND ARE NOT INTENDED TO DELAY ADJUDICATION OF ANY PARTY’S CLAIMS.

THIS SECTION APPLIES TO ANY CLAIM BETWEEN YOU AND GUCCI (EACH, A “PARTY;” TOGETHER, THE “PARTIES”) ARISING OUT OF OR RELATING IN ANY WAY TO THESE TERMS OF USE, OUR PRODUCTS, YOUR VISIT TO THE WEBSITE, OUR ADVERTISING OR MARKETING, OUR PRIVACY AND DATA SECURITY PRACTICES, AND TO ANY IN-STORE OR ONLINE PURCHASE, TRANSACTION, RETURN OR OTHER INTERACTION WITH GUCCI, WHETHER IN CONTRACT, TORT, WARRANTY, STATUTE, REGULATION, OR OTHER LEGAL OR EQUITABLE BASIS (EACH, A “CLAIM”), INCLUDING, BUT NOT LIMITED TO:

• CLAIMS THAT AROSE BEFORE THIS OR ANY PRIOR AGREEMENT;

• CLAIMS THAT WOULD OTHERWISE BE SUBJECT TO PRE-EXISTING CLASS ACTION LITIGATION FOR WHICH YOU MAY BE A PUTATIVE CLASS MEMBER; AND

• CLAIMS THAT MAY ARISE AFTER THE TERMINATION OF THESE TERMS OF USE.

Notwithstanding the provisions herein, if you in any manner violated Gucci’s intellectual property rights, Gucci may bring suit in any state or federal court in the State of New York. Additionally, notwithstanding the provisions herein, either you or Gucci may bring a Claim in small claims court consistent with the jurisdictional and dollar limits that may apply. The route to small claims court shall only be the result of a direct filing by you or Gucci. As set forth below, a Claim commenced in arbitration may not be secondarily directed to small claims court per otherwise applicable rules.

THIS ENTIRE DISPUTE RESOLUTION SECTION SHALL SURVIVE THE TERMINATION OF THIS AGREEMENT, THESE TERMS OF USE, THE PARTIES’ RELATIONSHIP, OR THE END OF YOUR USE OF ANY SERVICES.

14.1 Mandatory Informal Dispute Resolution for All Claims

If you have a Claim against Gucci or if Gucci has a Claim against you, you and Gucci must first attempt to resolve the Claim informally in order to try to resolve the Claim faster and reduce costs for both parties. You and Gucci agree to engage in good faith pre-suit/pre-arbitration discussions for a period of no less than sixty (60) days (“Informal Dispute Resolution”). During that time, the Parties will communicate directly with each other about any Claim and attempt to resolve it without initiating an arbitration. The foregoing process shall be referred to herein as the “Informal Resolution Process.”

To commence the Informal Resolution Process, you or Gucci must send to the other Party a written notice of Claim ("Notice") describing the facts and circumstances of the Claim and the specific relief sought and including any supporting documentation. Your Notice must be mailed via certified or first class registered mail with proof of receipt to us at Gucci America, Inc. 195 Broadway, New York, New York 10007 – USA, Attn: General Counsel, Legal Department. We will send any Notice to you (1) first class or certified mail at your last-used billing address or the billing and/or shipping address in your online profile; (2) by electronic mail to the email address we have on file for you (if any). If we do not have a physical or email address on file for you, or if we are, for any reason, unable to provide notice via the contact information on file, we reserve the right to provide notice by such means as we deem reasonable.

The Informal Resolution Process is intended to allow the party who has received a Notice to make a fair, fact-based offer of settlement if it chooses to do so. The statute of limitations and any filing-fee deadlines for a Claim shall be tolled for the duration of the Informal Resolution Process. Should Gucci request a telephone conference with you in an effort to resolve your claim as part of this process, you agree to personally participate (with your counsel if you are represented).

Completion of the Informal Resolution Process and expiration of the sixty (60) day period shall be express conditions precedent to either Party serving an Arbitration Demand (defined below) or otherwise initiating a lawsuit (should the Arbitration Clause below not apply). You and Gucci agree that any action commenced in arbitration or court without first exhausting the Informal Resolution Process shall be defective and subject to dismissal at the cost of the Party found to have prematurely commenced the action.

14.2 Class Action Waiver; Jury Trial Waiver

YOU AND GUCCI AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, COLLECTIVE, OR REPRESENTATIVE ACTION, INCLUDING ANY JOINT OR CONSOLIDATED LAWSUIT OR JOINT OR CONSOLIDATED ARBITRATION OF ANY KIND.

Additionally, you agree that you will not be a member of any putative or actual class in a class action brought by anyone else against Gucci, nor will you seek to become a class representative. You further agree that in any action you initiate against Gucci, any relief you seek will be confined to relief on your own behalf.

Together, the terms in the preceding paragraph shall be called and operate as the “Class Action Waiver.” To the extent any portion of this Class Action Waiver is found unenforceable, the Arbitration Clause below shall not apply, notwithstanding any severability provisions herein.

Except as the Terms of Use otherwise provide and to the fullest extent permitted by law, you and Gucci acknowledge and agree that you are each waiving the right to a trial by jury.

14.3 Arbitration Clause

You and Gucci agree that CLAIMS SHALL BE RESOLVED THROUGH BINDING INDIVIDUAL ARBITRATION, RATHER THAN IN COURT. This requirement, and the terms set forth in subsections 13.4 and 13.5, shall collectively be referred to as the “Arbitration Clause.”

These Terms of Use affect interstate commerce and the enforceability of this Section 13 (except with respect to the Class Action Waiver) will be substantively and procedurally governed by the Federal Arbitration Act and federal arbitration law. By consenting to arbitration, you and Gucci do not limit in any way either Party’s statutory or common law rights or potential remedies to which either Party would be entitled were a claim being heard in a court.

Any arbitration shall be exclusively submitted to Judicial Arbitration and Mediation Services (JAMS) (www.jamsadr.com) for binding arbitration and be governed by its rules then in effect, including the JAMS Mass Arbitration Procedures and Guidelines in effect on the date such action is commenced. The arbitration shall be conducted in accordance with the JAMS Consumer Arbitration Minimum Standards (https://www.jamsadr.com/consumer-minimum-standards/) if it is determined by JAMS or the arbitrator that these standards are applicable to the Dispute.

You and Gucci empower the arbitrator(s) with the exclusive authority to resolve any Claim relating to the interpretation, applicability or enforceability of these Terms of Use or the formation of this contract, including the arbitrability of any Claim that all or any part of these Terms of Use are void or voidable. For the avoidance of doubt, you and Gucci agree that the arbitrator shall have the exclusive power to rule on his or her own jurisdiction, including any objections with respect to the existence, scope, or validity of this agreement to arbitrate or the arbitrability of any claim or counterclaim. The arbitrator shall determine in accordance with the applicable rules, without limitation, all issues regarding filing fees, form of pleadings, procedures for payment, locale, seat, arbitrator selection and disclosures, exchange of information, presentation of evidence, and criteria for any Arbitration Demand, Answer, and other claims, provided that if the claim is for $10,000 or less, you may choose to have the arbitration conducted (1) solely on the basis of the documents submitted to the arbitrator or (2) through a non-appearance based hearing by teleconference or videoconference. The arbitrator shall issue a reasoned award. You agree that the existence or results of any arbitration will be treated as confidential.

You and Gucci agree to opt out of JAMS Consumer Arbitration Minimum Standards Rule 1(b) concerning small claims court, and waive the right to return any claim to Small Claims Court at any time after the filing of an Arbitration Demand under the applicable JAMS rules. You and Gucci agree that Confidential information of either Party disclosed during the arbitration (whether in documents or orally) shall not be used or disclosed except in connection with the arbitration or a proceeding to enforce or vacate the arbitration award, and that any permitted court filing of confidential information must be done under seal to the furthest extent permitted by law.

Notwithstanding the foregoing, in lieu of arbitration either you or Gucci file an individual claim in court to enjoin the infringement or other misuse of its intellectual property rights, provided that any such claim is brought and maintained on an individual basis.

14.4 Special Procedures for Mass Filings

To the extent an arbitration falls within the JAMS’s definition of a Mass Arbitration, the Parties agree to be bound by the procedures set forth in the JAMS Mass Arbitration Procedures and Guidelines effective on May 1, 2024, as amended thereafter, and that the additional procedures set forth below shall apply, unless the Parties jointly agree otherwise.

The Parties shall each select 15 Claims per side (30 Claims total) to proceed in individual arbitrations as part of the first stage in a staged process. Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the Parties agree otherwise in writing. Any remaining Claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those Claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. Any applicable limitations period (including statute of limitations) and any filing fee deadlines shall be tolled beginning when the Informal Dispute Resolution procedures are initiated (so long as the pre-arbitration Notice complies with the requirements herein), until a given Claim is selected to proceed as part of the staged process herein, or is settled, withdrawn, otherwise resolved, or opted out of arbitration.

After this initial set of staged proceedings is completed, the Parties shall promptly engage in a global mediation session of all remaining Claims with a retired federal or state court judge and Gucci shall pay the mediator’s fee. If the remaining Claims are not resolved at this time, the Parties will continue the same staged process, as set forth in this Special Procedures for Mass Filings section, by arbitrating a maximum of 30 individual Claims at a time (15 Claims selected by each Party), until the Parties are able to resolve all of the Claims, either through settlement or arbitration.

Notwithstanding the provisions herein, in Mass Arbitrations consisting of more than 500 Claims total, either party may opt out of arbitration and elect to have the Claims heard in court.

A court of competent jurisdiction shall have the authority to enforce this entire Dispute Resolution section and, if necessary, to enjoin the mass filing, prosecution, or administration of arbitrations and the assessment of arbitration fees. If these additional procedures apply to your Claim, and a court of competent jurisdiction determines that they are not enforceable as to your Claim, then your Claim shall proceed in a court of competent jurisdiction consistent with the remainder of these Terms of Use.

14.5 Time Limits

To the fullest extent permitted by applicable law, YOU AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO ANY CLAIM MUST COMMENCE WITHIN ONE YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, THAT CAUSE OF ACTION IS PERMANENTLY BARRED. For purposes of this provision, a Claim is considered commenced at the time the Notice in the Informal Dispute Resolution section is sent, as defined above. To the extent a Claim is filed in arbitration or court without first providing such notice (which would be contrary to these Terms of Use, as set forth herein), the Claim is deemed commenced at the time of such filing.

14.6 Applicable Law

These Terms of Use have been made in and shall be construed in accordance with the laws of the United States (including federal arbitration law) and the state of New York, USA, without giving effect to any conflict of laws principles. Except for disputes or claims not subject to the agreement to arbitrate in Section 14.3 shall be resolved by a court located in New York and you agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action. You further agree that any such claims will be brought and maintained solely on an individual basis pursuant to the Class Waiver in Section 14.2, and not as part of any class, consolidated, collective or representative capacity, and that you waive your right to a jury trial with respect to any such action. You and Gucci acknowledge that these Terms of Use evidence a transaction involving interstate commerce. Any arbitration conducted pursuant to these Terms of Use shall be governed by the Federal Arbitration Act (9 U.S.C. §§ 1-16).

To the extent the Class Action Waiver or Arbitration Clause do not apply, normal conflict of law procedures shall apply, and any Claim shall be resolved exclusively by an appropriate federal or state court sitting in the State of New York.

15. Termination of these Terms of Use and the Website/Services

15.1 We shall have the right to immediately terminate these Terms of Use with respect to any user who has (or we have reason to believe has) breached these Terms of Use. The following provisions shall survive the termination of these Terms of Use: This section; the introductory section and Sections Protection of Intellectual Property Rights (6) (except for the license grant to you),Submissions (7), Links to Other Sites ( 9), Accuracy/Completeness (10),Exclusion of Warranty (11), Limitation of Liability (12), Indemnity (13), Dispute Resolution (14), and Miscellaneous (16); and any other provisions of these Terms of Use that, either explicitly or by their nature, must remain in effect even after termination of these Terms of Use.

15.2 We may change, restrict access to, suspend or discontinue the Website and Services, or any portion thereof, at any time and at our sole discretion, with or without notice. You understand, acknowledge and agree that Gucci will not be liable to you or to any third party for any such termination, modification, suspension, or discontinuance of the Website or Services.

16. Miscellaneous

16.1 The headings used in these Terms of Use are for reference purposes only and do not have contractual or binding effect. In these Terms of Use , the words “include,” “includes,” and “including” are used in an illustrative sense and shall not limit the generality of the language preceding such term. Any limited or specific disclaimers or limitations of liability found in these Terms of Use shall not limit the effect, force, or breadth of any other disclaimers or limitations of liability in these Terms of Use.

16.2 If any provision herein is held invalid or unenforceable for any reason, the remaining provisions of these Terms of Use will not be affected. In such event, the invalid or unenforceable provision will be replaced by a provision that comes closest to the original intent of the invalid or unenforceable provision or will be modified to conform to the most expansive permissible reading under the law consistent with the intention of the invalid or unenforceable provision. 

16.3 These Terms of Use constitute the entire agreement and understanding between the User and Gucci with respect to the Website and Services and supersede all prior or contemporaneous communications or proposals, whether written or oral. 

16.4 Gucci’s failure to insist on strict performance of any term herein or failure to take advantage of any of its rights with respect will not operate to excuse performance or waive any such right to require strict performance at any future time. 

16.5 You may not assign, transfer, or sublicense any or all of your rights or obligations under these Terms of Use without our express prior written consent. We may assign, transfer, or sublicense any or all of our rights or obligations under these Terms of Use without restriction.

 16.6 These Terms of Use do not, and shall not be construed to, create any partnership, joint venture, employer-employee, agency, or franchisor-franchisee relationship between you and Gucci.

16.7 You may reach Gucci at the contact information provided below in Section 20 (below). California residents may also reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.

17. Privacy 

17.1 Before uploading or providing any personal data to this Website, please read carefully the Privacy Policy, which is available by clicking here.

18. Notice and Takedown Procedures 

18.1 We comply with the Digital Millennium Copyright Act (“DMCA”). If you believe any Submissions accessible on or from the Website or Services infringes your copyright, you may request removal of those materials (or access thereto) by contacting Gucci (address identified below) and providing the following information: 

(i) Identification of the copyrighted work that you believe to be infringed. Please describe the work, and where possible include a copy or the location (e.g., URL) of an authorized version of the work. 

(ii) Identification of the Submission that you believe to be infringing and its location. Please describe the Submission, and provide us with its URL or any other pertinent information that will allow us to locate the Submission. 

(iii) Your name, address, telephone number, and (if available) email address. 

(iv) A statement that you have a good faith belief that the complained of use of the work is not authorized by the copyright owner, its agent, or the law. 

(v) A statement that the information you have supplied is accurate, and indicating that “under penalty of perjury,” you are the copyright owner or authorized representative. 

(vi) A signature or the electronic equivalent from the copyright holder or authorized representative. 

18 .2 Our designated agent for copyright issues relating to this Website and Services can be reached at the following address: 

Gucci America, Inc.

195 Broadway, New York,

New York 10007 - USA

Attn: Legal, Intellectual Property Dept. 

assistance@us-onlineshopping.gucci.com. 

18.3 When we receive a notice of copyright infringement, we may remove the allegedly infringing content from the Website or Services and give notice to the relevant user by means of a general notice on the Website, an email to the user’s address in our records, or a written communication sent by first-class mail to the user’s physical address in our records. If you receive such a notice and believe that the content in question has been removed as a result of mistake or misidentification, you may provide a counter-notification using the contact information in Section 18.2.

18.4. To be effective, the counter-notification must be a written communication that includes the following:

1. Your physical or electronic signature;

2. Identification of the material that has been removed or to which access has been disabled, and the location at which the material appeared before it was removed or access to it was disabled;

3. A statement from you, under penalty of perjury, that you have a good-faith belief that the material was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled; and

4. Your name, physical address, telephone number, and a statement that you consent to the jurisdiction of a federal district court for the judicial district in which your physical address is located, or if your physical address is outside of the United States, for any judicial district in which we may be found, and that you will accept service of process from the person who provided notification of allegedly infringing material or an agent of such person.

18.5 In an effort to protect the rights of copyright owners, Gucci maintains a policy for the termination, in appropriate circumstances, of users of this Website who are repeat infringers. 

19. Language 

19.1 You agree that these Terms of Use and other documentation related thereto or incorporated herein be drafted exclusively in the English language.

20. Contact Us

20.1 If you have any questions, comments or concerns about these Terms of Use, please contact us at:

• assistance@US-onlineshopping.gucci.com

© Gucci 2025

General Conditions of Sale 

Updated to September 2025 


1. General provisions 
2. Identification of the vendor 
3. Information on Products and their availability 
4. Price 
5. Execution of the contract 
6. Method of payment 
7. Transport and delivery 
8. Shipping and delivery confirmation 
9. Wrapping or packaging 
10. Returns 
11. Personalized Products 
12. Exchanges 
13. Lack of conformity 
14. Guarantee of authenticity and intellectual property rights 
15. Applicable law and construction; Jurisdiction; Arbitration 
16. Warranty 
17. Limitation of liability 
18. Contacts 


IMPORTANT NOTICE PLEASE READ THE GENERAL CONDITIONS OF SALE SET FORTH BELOW VERY CAREFULLY. THE GENERAL CONDITIONS OF SALE FOR GUCCI PRODUCTS PURCHASED THROUGH THE WEBSITE (DEFINED BELOW) ARE LIMITED TO THOSE CONTAINED HEREIN. ANY ADDITIONAL OR DIFFERENT TERMS OR CONDITIONS IN ANY FORM DELIVERED BY CLIENT (DEFINED BELOW) ARE HEREBY DEEMED TO BE MATERIAL ALTERATIONS AND GUCCI HEREBY GIVES EXPLICIT NOTICE OF OBJECTION TO THEM AND REJECTION OF SUCH TERMS. BY SUBMITTING ANY ORDER THROUGH THE WEBSITE, CLIENT AGREES TO BE BOUND BY AND ACCEPTS THESE TERMS AND CONDITIONS. 

1. General provisions 

1.1.  These general conditions of sale (hereinafter, “General Conditions”) apply to all sales of Gucci products (hereinafter, “Products” or “Product”) carried out through the www.gucci.com/us/home website (hereinafter, “Website”). 

1.2.  Selling of Products -regulated under these General Conditions- is only available to consumers over the age of eighteen (18) years (or the age of majority of the individual's relevant country) (hereinafter, “Clients” or “Client”) being natural persons that obtain Products for personal, family, or household purposes. Client is prohibited from purchasing any Product from the Website for purposes of resale by you or any other person, and Gucci expressly disclaims any warranty or claim for damages, consequential or otherwise, resulting from Client's intent or attempt to resell any Product purchased from the Website. 

1.3.  The language of any contract of sale through this Website shall be English. 

1.4.  Clients are required to carefully read these General Conditions, which are available on the Website to enable Clients to acknowledge, store and reproduce them. Contracts of sale executed with the Clients will be archived by Gucci for the retention period required by applicable law. 

7. Transport and delivery

8. Shipping and delivery confirmation 

8.1.  Gucci shall send to the Client a Shipping Confirmation via e-mail once the Products are dispatched and a further e-mail once the Products have been delivered. 

9. Wrapping or packaging 

9.1.  Products purchased from the Website are delivered with the same Gucci standard packaging as provided in Gucci stores. 


10. Returns 

11. Personalized and Made-to-Order Products 

11.1. To the maximum extent permissible by applicable law and in accordance with applicable laws in the United States governing the purchase and sale of special goods made to order, withdrawals, cancellations, exchanges or returns are not accepted for orders of customized products such as, for example, those with the Client’s initials engraved on the Product, or made-to-order products such as, for example, certain décor items and other products designed or customized to the Client’s specifications. The Client is advised that images, photographs and samples of the engraving on personalized Products and other customized elements may differ from the appearance of the actual Product. 

12. Exchanges 

12.1. For all exchanges, except for exchanges of the same Product as purchased but for a different size, the Client must return the original Product that the Client wishes to exchange for a refund using the procedure described in Section 10 above. A new order can then be placed on the Website for the exchange item. Please note that new orders are subject to merchandise availability. Gucci will inform the Client if Gucci is unable to fulfill the new order.  

Exchanges of a Product purchased online for the same Product, at equal or lesser value, but in a different size, may be made by electing such option via the Self -Service Exchange Portal, which will allow Clients to request exchanges on gucci.com.  The Client must return the original Product that the Client wishes to exchange using the procedure described in Section 10 above and a new order for the same Product in the new size indicated in the election of the automated exchange option will be automatically ordered, subject to merchandise availability. Gucci will inform the Client if Gucci is unable to fulfill the new order. Gucci will absorb shipping costs for the return of the original Product.  Upon receipt of the returned item and its having been inspected by Gucci, Gucci will ship the exchange item to Client.  Please note that depending on changes in price of the Product or different sales tax depending on the location to which the exchange item may be delivered, total pricing and cost to the client for the exchange item may differ from cost of the originally purchased Product.  

13. Lack of conformity 

1. Purpose

Gucci America, Inc. (“Gucci”) is committed to transparency and honesty in all of its advertising messages and promotional communications with consumers. Therefore, Gucci hereby adopts this Social Media and Endorsement Policy (this “Policy”).
This Policy applies to all Gucci independent contractors, employees, agents, speakers, writers, bloggers, talent, endorsers and any other individual or entity engaged in promotional activities on behalf of Gucci, whether they are engaged by Gucci directly, or through an agency, representative of an agency, subsidiary, or franchise (collectively referred to herein as “Endorsers”).
This Policy is intended to outline the policies and procedures of Gucci with respect to any and all advertising messages or promotional communications made by Endorsers. It is also intended to address endorsements and testimonials made by Endorsers about Gucci, and/or its products and services, whether those endorsements and testimonials are made through “traditional media,” such as television commercials or print ads, or “new media,” or “social media,” such as websites, blogs, mobile applications or any other form of media that may be used by advertisers.
Endorsers are legally responsible for their opinions, comments and content. Individual Endorsers can be held personally liable by third parties for any commentary deemed to be defamatory; obscene; proprietary to, or owned by, others; or libelous to Gucci, its suppliers/partners or any other person or entity. For these reasons, Endorsers should exercise caution with regard to exaggeration, colorful language, guesswork, obscenity, materials used in content, conclusions, images and/or video, and derogatory remarks or characterizations.
In addition, Endorsers should at all times be mindful that, given advances in technology, opinions, comments or content may remain public, and may be archived, stored and retrievable, indefinitely.


2. Standards of Conduct

With respect to statements or other claims made in advertising messages or promotional communications about Gucci and/or its products or services, Endorsers must adhere to the following principles:

a. Endorsers may only make statements that reflect their honest beliefs, opinions, experiences or recommendations. Gucci encourages these statements to be in the first person. Endorsers may not make statements about experiences with a product that they have not personally tried, examined or evaluated.

b. Endorsements by organizations must reflect the collective judgment of the organization, as approved by senior management.

c. Endorsers may not make deceptive or misleading claims about Gucci’s products or services, or Gucci’s competitors’ products or services, to consumers.

d. Endorsers may not make any claims about Gucci’s products or services, or Gucci’s competitors’ products or services, that are not substantiated (i.e., claims may not be made about a product that would require proof that the Endorser does not have).

e. Endorsers may not engage in any communication that is defamatory or infringes upon the intellectual property, or privacy and publicity rights of others, including competitors.

f. Endorsers may not offer for sale, or solicit, products or services on behalf of Gucci.

g. Endorsers may not make offensive comments that have the purpose or effect of creating an intimidating or hostile environment, including telling lies or spreading rumors about Gucci or its affiliates and their respective Endorsers, officers, directors, shareholders, agents, representatives, licensees or competitors.

h. Endorsers may not use ethnic slurs, personal insults, obscenity, or other offensive language.

i. Endorsers may not make any comments or post any content that in any way promotes unsafe activities that could lead to an unsafe situation involving Gucci’s customers or other individuals.

j. Endorsers may not make any comments or post any content that may violate applicable local, state or federal laws or regulations.

k. Endorsers must adhere to the legal conditions on Gucci’s web site and the posting guidelines and Terms of Use on any web site on which they post content on behalf of Gucci.

l. Endorsers must strive for high quality with every comment or post, including adherence to basic spellchecking and rules of grammar.

m. Endorsers that are also employees of Gucci must also adhere to any and all guidelines provided by Gucci to its employees with respect to social media and related matters.

n. Endorsers must adhere to any specific additional guidelines provided by Gucci.

o. Endorsers must always use sound judgment and common sense.


3. Disclosure Requirements

a. Endorsers must clearly and conspicuously disclose and make readily apparent all “material connections” to Gucci in all advertising messages and promotional communications concerning Gucci and/or its products or services.

i. A “material connection” is one that could influence the weight or credibility a reasonable consumer would give to the communications or messages made by the Endorser. Such connections may be in the form of (a) consideration (such as monetary compensation, including fees or commissions; gift cards; event access; prizes; or free or discounted products or services) provided by Gucci (or any of its agents acting on its behalf) to the Endorser, or (b) a relationship between Gucci and the Endorser (such as employment or contractual relationships).

ii. Some examples of appropriate material connection disclosures are:
- I received [product] from Gucci as a gift;
- [Thanks to][Courtesy of] Gucci, I was given this [product]
- Gucci sent me [product] to try;
- Some of the products reviewed in this blog post were sent to me by Gucci;
- This post is a paid advertisement for Gucci;
- I am an employee of Gucci.
These are simply examples of appropriate disclosures and variations on these examples may be appropriate based on the context. The key is to make it apparent to the reasonable consumer that Gucci provided the subject product or service, as opposed to the Endorser independently purchasing or obtaining the subject product or service.

iii. It is not sufficient to make a single disclosure on a home page or legal terms/disclaimer page that, for example, “many of the products I discuss on this site are provided to me free of charge by their manufacturers.” Disclosures should be tied to the specific products at issue and readily apparent to readers of the particular blog post.

iv. When using a Twitter, Facebook, Instagram or similar platform, Endorsers should endeavor to include a link on their main profile page directing followers to a comprehensive disclosure statement.

b. Endorsers who post their own opinions, comments, content or recommendations about Gucci, and/or its products or services, must disclose that their views do not necessarily represent those of Gucci.


4. Third Party Endorsers

Endorsers that employ or contract with third parties to have such third parties deliver advertising messages or other promotional communications to consumers (e.g., advertising agencies, network marketing agencies and blogger networks) are also required to cause those third parties to agree to this Policy before engaging them to communicate to consumers about Gucci and/or its products or services.


5. Trademarks and Intellectual Property

All emblems, logotypes, insignia, designs, devices, colors, artwork, trademarks, trade names, service marks, trade dress and copyrights, and the commercial goodwill associated therewith, that at any time were or are owned, applied to be registered or registered (irrespective of class of goods/services), controlled, cleared for use by, or on behalf of, or licensed by Gucci or any of its affiliates may only be used or posted by Endorsers with the prior written consent of Gucci in each instance, strictly in accordance with the specific guidelines provided by Gucci.


6. Confidentiality

Endorsers may develop, have access to, or directly or indirectly be exposed to, information of a proprietary and confidential nature about Gucci (including without limitation its business operations and activities, strategic plans and financial information) which, if disclosed, could have a negative effect on Gucci. Endorsers shall keep confidential and not disclose any such information and, upon termination of an Endorser’s relationship with Gucci, the Endorser shall promptly return to Gucci any confidential information in the Endorser’s possession. In the event that there is any question as to whether particular information is confidential in nature, Endorsers must promptly contact Gucci for clarification and approval before posting, commenting, blogging or uploading content.


7. Press Inquiries

Endorsers’ endorsements and testimonials may generate media coverage. Media inquiries of any kind regarding endorsements or testimonials relating to Gucci, whether from online (news engines, bloggers) or mainstream (newspapers, magazines) media outlets, must be referred to Gucci using the Notice information below. Endorsers may not engage in any discussions or correspondence with any members of the media, or make any public oral or written statement, in each case regarding endorsements or testimonials relating to Gucci, without first consulting with, and receiving permission from, the appropriate authorized Gucci representative in each instance.


8. Questions

Any questions concerning the contents of this Policy should be referred to socialmediapolicy@us.gucci.com.


9. Right to Modify Policy

Gucci reserves the right to amend, restate, supplement or otherwise modify this Policy at any time. In the event of a dispute as to the interpretation of this Policy, Gucci’s interpretation shall be final.


10. Effective Date

This Policy is effective immediately and was last updated October 15, 2013.

California Transparency in Supply Chains Act of 2010

Last Updated October 2015

Corporate disclosure

The California Transparency in Supply Chains Act of 2010 (SB 657) requires California businesses to disclose their efforts to address the issues of slavery and human trafficking, thereby allowing consumers to make better, more-informed choices regarding the products they buy and the companies they choose to support.

Gucci has taken steps to evaluate the risks of forced labor in our supply chain. Within Gucci, procurement falls into two broad categories: (1) sourcing of raw materials such as gold, diamonds, precious stones, textiles, and leather; and (2) procurement of other types of goods and services to support the day-to-day running of our operations, such as energy, manufacturing, and office equipment. Although the social impact of the goods and services that Gucci purchases often lies outside our direct control, where possible, we have taken proactive steps to ensure the absence of slavery and human trafficking in our supply chain.

Gucci is part of the Kering Luxury Division (formerly known as “PPR Luxury Group” and “Gucci Group”), which has certified several of its businesses under Social Accountability International’s (SAI) SA8000 standard [http://www.sa-intl.org/]. SA8000 sets out a strong approach concerning forced labor and provides guidance to our suppliers and business partners regarding responsible sourcing. SA8000 includes an endorsement by the International Labour Organisation (ILO) Conventions and the Universal Declaration of Human Rights. Among other issues, SA8000 specifically forbids the use of forced or involuntary labor as defined in ILO Convention 29, including employment of people under the age of 15, unless a higher age is required by law, in which case the higher age applies. While several of Kering Luxury Division’s businesses have certification under SA8000, the Kering Group continues its commitment to bring all of its businesses into compliance with SA8000 and obtain certification.

As part of SA8000, Gucci’s suppliers, subcontractors and subsuppliers are required to make a written commitment to all SA8000 requirements, participate in monitoring activities as requested by Gucci, promptly resolve any nonconformance with SA8000, and notify Gucci concerning any relevant business relationships. Moreover, by virtue of our adherence to SA8000, Gucci will be subject to announced and unannounced audits to determine compliance with the SA8000 standard, and Gucci’s suppliers are subject to the same. Kering Luxury Division’s standard supply agreements already refer to and adopt the SA8000 requirements, obligating its suppliers to confirm compliance with the standard. The brands of Kering Luxury Division also often use several of the same suppliers, subcontractors and subsuppliers, so to the extent that businesses of the Kering Group are already certified, other businesses of the Kering Group that are not yet certified have been well positioned to be in compliance with SA8000 and obtain certification.

Gucci also addresses slavery and human trafficking through our involvement in the Responsible Jewelry Council (RJC). The RJC was established in 2005 to promote responsible ethical, human rights, social, and environmental practices in the diamond and gold supply chains. Gucci became a member in November 2009. As a member, Gucci has committed to efforts to address slavery and human trafficking and is subject to RJC audits concerning our own compliance. RJC Code of Practices certification, began in January 2012 and renewed in 2015, integrates the Gucci commitment for a Responsible Jewellery. The certification process is rigorous, including independent audits regarding the member’s compliance with human rights standards. Many of Gucci’s suppliers are also members of the RJC and complete their own RJC certification. RJC has grown to include some 300 members since its founding, from miners to retailers. Additional information on RJC can be obtained here: [http://www.responsiblejewellery.com/]

Kering Luxury Division’s internal policies also articulate the Kering Group’s determination to rid its supply chain of human trafficking and forced labor. For example, Kering Code of Ethics states that its businesses will not tolerate child or forced labor in the production of their products.

Gucci shares this determination to pursue full compliance with all applicable Laws, Regulations and Directives, such as the United Nation’s Universal Declaration of Human Rights and relevant ILO Conventions. It specifically addresses Gucci’s dedication to eradicating child labor and forced labor from the company’s supply chain.

Gucci expects and depends on our managers and employees to uphold a zero-tolerance policy regarding forced labor. As such, Gucci has taken steps to increase employee awareness and compliance regarding slavery and human trafficking issues. Kering Code of Ethics is provided to all employees and suppliers. Employees are encouraged to report violations of the Kering Code of Ethics. Moreover, as part of SA8000 certification, the standard will be displayed at business locations to inform personnel about Kering Luxury Division’s voluntary commitment to this standard and its requirements.


California Do-Not-Track Disclosures

Last Updated October 2015

Gucci does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who visit our websites or use our online services or mobile apps. However, you can prevent website tracking by changing the settings in your web browsers to disable cookies permanently or to alert you when cookies are being sent so you can refuse them at that time. The help function on most browsers contains instructions on how to change these cookie settings. Please note that if you disable cookies or refuse to accept a request to place a cookie, it is possible that some parts of this website, such as our ability to save your password so you do not have to re-enter it every time you visit our website, will not function properly. You can find more information about Gucci’s use of cookies and similar technologies in our “Cookies and Other Technology Policy”, which is available here.


Third-Party Collection Disclosure

Gucci permits certain third parties to collect anonymous information about your use of Gucci websites and online services, including information about your activities on this website and your browsing history immediately prior to your visit to a Gucci website. Such information cannot be used to personally identify you. For example, our service providers use cookies to measure the use of various parts of our websites, and third-party advertisers or ad networks may also collect information in cookies or other electronic tools to help display advertisements you see on this website or on other websites that may be of particular interest to you. To opt out of advertising cookies placed by the Network Advertising Initiative’s ("NAI") or Digital Advertising Alliance’s (“DAA”) member networks, and thereby limit the tracking of your online activity and the tailored advertising you receive, please click here for the NAI opt-out mechanism or here for the DAA opt-out mechanism. Note that even if you opt out of cookies placed by such member networks and participating companies, you will still receive generic online advertising.