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The Beautiful Transformation
Female friendships, coming of age and the metamorphosis a girl makes into becoming a woman and her authentic self.
The themes behind fragrance Gucci Bloom Acqua di Fiori inspired a group of young female creatives to design and write original works. Inside their drawings and illustrations are texts and poetry that together tell a story which is sometimes personal, comical and intimate. The artists—from all over the world—have woven in elements from the fresh and green fragrance into their designs. Visual details from the scent include the green Herbarium print packaging, the ingredients of green Galbanum and Cassis buds, and the pale pink bottle.
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- London-based illustrator Fee Greening’s fairytale like drawings explore the perfume's theme of a woman’s transformation, depicting half plant and half human mythological beasts.
- FEE GREENING @feegreening
- Antique botany drawings of the plants used for Gucci Bloom Acqua Di Fiori connects with romance, in Brazilian artist Verena Smit’s work.
- VERENA SMIT @verenasmit
- Colorful, cynical and relatable, Rome-based Emma Allegretti’s imagines a character who experiments with a recipe to transform herself, only to find the best version of herself is already inside her.
- EMMA ALLEGRETTI @allegrettiallegretti
- Whimsical drawings by Melbourne-based artist Frances Cannon imagine a story of a woman who discovers the untamed beauty of life by embracing nature and herself fully.
- FRANCES CANNON @frances_cannon
- « Dans ces portraits, je représente les femmes de ma famille, de mon cercle d’amies, et celles que j’ai eu la chance de côtoyer », explique l’illustratrice new-yorkaise Amber Vittoria.
- AMBER VITTORIA @amber_vittoria
- Joy Miessi s’est inspirée de son parc préféré, Hampstead Heath, au nord de Londres. Chacune de ses œuvres raconte une histoire qu’elle et ses amis ont vécue là-bas et reflète les liens qu’ils y ont tissés.
- JOY MIESSI @joymiessi
- Nelle opere di Langley Fox Hemingway, da lei stessa descritte come misteriose ed emozionanti, appaiono visi delicati immersi negli ingredienti floreali di Gucci Bloom Acqua Di Fiori.
- LANGLEY FOX @langleyfox
- Le opere dell’illustratrice londinese Polly Nor si ispirano a conversazioni tra amiche e descrivono le sensazioni che derivano dall'essere una giovane donna.
- POLLY NOR @pollynor
- “Volevo che ogni figura avesse qualcosa di speciale: il sorriso o il cappotto — qualcosa che ognuna di loro potesse condividere,” dichiara Joana Alvillez parlando delle sue bizzarre figure femminili.
- JOANA AVILLEZ @joanaavillez
- L’artista Frances Wilks trae ispirazione dai propri ricordi. "Per me era importante trasmettere il messaggio che la vita è un’avventura che in gran parte creiamo noi stessi, e stimolare le persone a creare la propria storia."
- FRANCES WILKS @franceswilks
- Un racconto accompagnato da una poesia che cattura le sensazioni e la gioia dell’adolescenza, è l'opera dell’artista milanese Coquelicot Mafille.
- COQUELICOT MAFILLE @coquelicotmafille
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