As the Dream Begins, We Are in Here

A laboratory. A rave. An arena studded with epiphanies.

Presented on Hollywood Boulevard, the Gucci Love Parade collection takes center stage in a new campaign that celebrates the ritual of the banquet. Jared Leto, Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jungjae Lee, Deng Lun, and Liu Wen give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing. Clothes and bodies are captured in the brilliant chiaroscuro of a club that reveals movements that Alessandro Michele arranges with the complicity of photographers Mert&Marcus.