Rush 75ml eau de toilette

Gucci upholds the highest international standards of social and environmental responsibility across all its operations. From selecting and tracing raw materials to designing and crafting our products, we prioritize a "circular" approach that maintains our longstanding commitment to unparalleled quality and durability.

Through ongoing innovation and optimization of our production processes, we strive to minimize the environmental footprint of our business and the entire supply chain. Our approach involves transforming our sourcing strategy by investing in regenerative agriculture projects for the production of the raw materials used in our collections. To compensate for any remaining emissions from our direct operations and the entire supply chain, we collaborate with different partners, investing in projects focused on conserving nature and restoring biodiversity.

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