Plump, Smooth, Moisturize

Introducing Gloss à Lèvres in a special campaign that embodies Sabato De Sarno’s vision of effortless and confident beauty.

The Gucci Gloss à Lèvres campaign forms part of a new chapter of Gucci Beauty’s story, one that embodies refined sophistication and natural beauty. The imagery celebrates its instant plumping and smoothing effect, as well as its moisturizing formula and comfortable texture. By highlighting the key features of the gloss, the campaign portrays this new product as a tool designed for all.

Gucci Gloss à Lèvres is sheer lip gloss that provides an instant and enduring plumping effect with a crystal-shine finish. Coated in deep hydration and with a long-lasting shine, lips look smoother and fuller.