Packaging
Choose the perfect unboxing experience for you
Every order is thoughtfully wrapped in our signature Rosso Ancora red packaging, ideal for gifting.
Whether you are giving it to someone else or keeping it for yourself, you can choose one of our packaging options at checkout to make it special.
Explore the selection
Signature Box
The house's signature box is a minimalist and elegant packaging option, wrapped with a matching textile ribbon.
Signature box and Boutique Shopping bag
Together with the box, you can opt for the boutique shopping bag, perfect for gifting. The paper and cardboard used for shopping bags and handles come from responsibly managed sources.
Gucci Rosso Ancora
Gucci's history is filled with the color red, from The Savoy hotel's staff elevator where our founder Guccio Gucci worked as a porter to the lining of the first Jackie handbag.
Frequently Asked Questions
In line with our commitment, Gucci has included the following features:
In-store packaging features responsibly sourced paper and cardboard.
In order to facilitate recycling at the end of its life, our shopping bag handles are made from paper, making our shopping bag mono material.
Dust bags and suit carriers are made from recycled cotton.
For Gucci’s online products, we have also introduced specific innovations related to freight packaging:
Outer box, protection fillers and tape in paper from responsibly managed sources;
The outer box is reusable for returns;
The packaging is adaptable and designed to fit as best as possible the product it contains to optimize transport.
Each Gucci item is treated as a special gift and is carefully prepared in one of our signature packaging options of your choice.
May we help you?
A Client Advisor is available to help you choose the best option.