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POLÍTICA DE PRIVACIDAD

1. ¿QUÉ ESTÁ CUBIERTO POR ESTA POLÍTICA DE PRIVACIDAD Y HAY OTRAS POLÍTICAS APLICABLES A USTED?

Nuestra política de privacidad cubre situaciones donde, nosotros, Gucci, accedemos, recopilamos, almacenamos, tratamos, usamos, revelamos o transferimos su información personal en papel o formato electrónico. También cubre situaciones donde socios autorizados u otros miembros de Kering usan su información personal en representación nuestra.

En algunos casos, otras políticas le serán aplicables. Puede ser durante el tiempo que use ciertos productos o servicios y en ese caso:

- Usted será notificado acerca de esas otras políticas mientras esté usando los productos o servicios en los que sea de aplicación.

- Dichas políticas sustituirán esta política de privacidad excepto si se menciona expresamente.

Esta política de privacidad no cubre productos o servicios que usted puede usar tal y como entregados por otras compañías actuando en su propia cuenta.

Nuestra política de privacidad no se extiende a servicios ofrecidos por otras compañías actuando por cuenta propia, como franquicias o concesionarios o cuando usted comparta información a través de redes sociales (WeChat, Whatsapp, Baidu, Talk, Facebook, Twitter, Instagram etc) o cualquier otra plataforma poseída y gestionada por otras compañías (Rakuten Advertising). Estas otras compañías tienen sus propias políticas de privacidad en vigor así que recuerde que la forma en que éstas usan cualquier información personal que usted les dé estará sujeta a sus normas y no a las nuestras.

¿Quiere saber más? Tal vez esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Quién recopila y usa su información personal?

¿Con quién compartimos su información personal?

¿Cuáles son sus derechos en relación con su información personal?

2. ¿QUÉ TÉRMINOS ESPECÍFICOS LE SON DE APLICACIÓN SEGÚN SU PAÍS DE RESIDENCIA?

La protección de su información personal es una parte esencial de nuestras actividades. Para ofrecerle una experiencia personalizada, aplicaremos la legislación de protección de datos del país en el que resida. Este planteamiento también iría en consonancia con las leyes del consumidor de su país de residencia habitual y, por lo tanto, nos permitiría satisfacer mejor las expectativas con respecto a la protección de su información personal.

Si reside en cualquiera de los siguientes países o regiones, asegúrese de consultar el apéndice que contiene información particular para su jurisdicción:

- Si reside en Australia, consulte el ANEXO 1 – INFORMACIÓN ESPECÍFICA PARA RESIDENTES AUSTRALIANOS SOBRE EL USO DE SUS DATOS PERSONALES con el fin de obtener información sobre los motivos por los que podemos tratar su información personal;

- Si reside en Catar, Vietnam, China, Kuwait, Arabia Saudí, México, Chile, Corea del Sur o Azerbaiyán, consulte el ANEXO 2 - INFORMACION ESPECÍFICA PARA RESIDENTES DE QATAR, VIETNAM, CHINA, KUWAIT, ARABIA SAUDÍ, MÉXICO, CHILE, COREA DEL SUR O AZERBAYAN SOBRE EL USO DE SUS DATOS PERSONALES con el fin de obtener información sobre los motivos por los que podemos tratar su información personal y el fundamento jurídico que podemos aplicar;

- Si reside en Estados Unidos o Guam, consulte el ANEXO 3- INFORMACION ESPECIFICA SOBRE MENSAJERIA DE TEXTO Y MENSAJERIA INSTANTANEA PARA LOS RESIDENTES DE LOS ESTADOS UNIDOS O GUAM con el fin de obtener información sobre cómo y cuándo podemos usar su número de teléfono para enviarle mensajes;

- Si reside en California o en ciertos estados de EE. UU., consulte el ANEXO 4 – INFORMACION ESPECIFICA PARA RESIDENTES DE CALIFORNIA con el fin de obtener información sobre las categorías de información personal que podemos vender, la venta de su información personal y los derechos con respecto a su información personal.

3. ¿QUIÉN RECOPILA Y USA SUS DATOS PERSONALES?

Nosotros, Guccio Gucci S.p.A actuamos como “controlador de datos”, lo que significa que decidimos “porqué” y “cómo” su información personal es recopilada y usada. Somos una sociedad italiana , localizada en Via Tornabuoni 73/R, Firenze, Italy y registrada bajo el número de registro mercantil 03031300159.

Para ser capaces de ofrecerle nuestros productos y servicios, necesitamos compartir su información personal con nuestros socios autorizados y otros miembros de Kering quienes en general actúan como nuestros “procesadores de datos”. Todos están sujetos por una obligación de implementar las medidas de seguridad adecuadas para proteger la información personal en su posesión, y están sujetos a un estricto acuerdo de confidencialidad y unos términos contractuales específicos en “cómo” y “cuándo” se les permite usar su información personal en nuestro nombre.

Por favor tenga en cuenta que ciertos socios autorizados, como por ejemplo franquicias y concesionarios o redes sociales, también pueden determinar el “porqué” y el “cómo” su información personal va a ser empleada. Tienen su propia política de privacidad y política de cookies, así que recuerde que la información personal que usted les proporcione estará sujeta a sus normas y no a las nuestras.

Su legislación local puede no referir a términos como “controlador de datos” o “procesador de datos”, “usuario de datos”, “dueño”, “empresa”, “parte responsable”,etc y como “intermediario de datos”, “operador”, etc. Para poder comprender nuestro papel, por favor tenga en cuenta que, nosotros, Gucci, somos la entidad que decide los métodos y las finalidades de uso de su información personal determinando “porqué” y “cómo” su información personal va a ser recopilada y usada. Nuestros “procesadores de datos” son entidades que usan su información personal en nuestro nombre recibiendo instrucciones por nuestra parte en “cómo” y “cuándo” se les está permitido usarlo.

¿Quiere saber más? Tal vez esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Por qué recopilamos su información personal?

¿Cómo recopilamos su información personal?

¿Con quién compartimos su información personal?

¿Cuáles son sus derechos en relación con su información personal?

4. ¿PORQUÉ RECOPILAMOS SUS DATOS PERSONALES?

Gucci recopilará, grabará, mantendrá, organizará, estructurará, almacenará, actualizará, adaptará, combinará, consultará, usará, transferirá y revelará sus datos personales para las finalidades descritas en esta sección. Sus datos personales no serán usados ulteriormente para propósitos incompatibles o inconsistentes con los propósitos para los cuales fue recopilado, a menos que se permita por la legislación aplicable.

El procesamiento de sus datos personales cumplirá con su legislación en materia de privacidad y se sustentará en las bases legales descritas en esta sección. Las bases legales listadas en esta sección también son de aplicación cuando compartimos sus datos con terceras partes (como listado en la sección Con quién compartimos sus datos personales?) para las finalidades mencionadas abajo.

Si quisiera más información respecto a las finalidades y fundamentos jurídicos, nos puede contactar en privacy@gucci.com (o mirar en ¿Cómo ponerse en contacto con nosotros?).

El tratamiento de sus datos personales se basará en los fundamentos jurídicos expuestos abajo, a menos que usted sea residente de unos de los siguientes países:

- Si es residente en Australia, por favor diríjase a ANEXO 1 – INFORMACION ESPECIFICA PARA RESIDENTES AUSTRALIANOS SOBRE EL USO DE SUS DATOS PERSONALES.

- Si es reside en Qatar, Vietnam, Kuwait, Méjico, Chile o Corea del Sur, por favor diríjase a ANEXO 2 - INFORMACION ESPECÍFICA PARA RESIDENTES DE QATAR, VIETNAM, CHINA, KUWAIT, ARABIA SAUDÍ, MÉXICO, CHILE, COREA DEL SUR O AZERBAYAN SOBRE EL USO DE SUS DATOS PERSONALES.

A. Para ofrecerle productos y servicios que haya comprado o de otra forma solicitado

Usaremos sus datos personales para gestionar nuestra relación con usted y para llevar a cabo nuestras obligaciones bajo el contrato que usted firme con nosotros cuando adquiera o solicite nuestros productos o servicios. Esto puede cubrir varias actividades como, por ejemplo, contabilidad interna, gestionando su pago o envío.

Para ofrecerle los productos o servicios que ha solicitado, accederemos, recopilaremos, guardaremos, trataremos, usaremos, revelaremos y transferiremos sus datos personales para facturas, gestión de pagos y contabilidad interna.

Algunas de las operaciones mencionadas arriba pueden ser implementadas por nuestros socios como identificados abajo en la sección “¿Con quién compartimos sus datos personales?”, especialmente el registro, pago y envío de su orden. Su información puede ser comunicada, usada o recopilada directamente a través del sistema de información de nuestro socio.

Cierta información específica puede requerir que le proporcionaremos con tarjetas regalos, servicios personalizados o cuando reserve una solicitud para la reparación de un producto o servicio, o para la compra de productos o servicios por teléfono, o en nuestra página web o en un establecimiento comercial, incluyendo reservas en nuestros restaurantes. En dichos casos, podemos acceder, recopilar, guardar y usar sus datos personales para la gestión de envíos, almacenamiento y devoluciones, o para grabar la reserva de su mesa en uno de nuestros restaurantes.

Durante su visita a nuestra tienda, podríamos recopilar su información para permitirle el acceso a nuestras premisas o cuando desee obtener un servicio particular: recibo deducible de impuestos en productos o en conexión con nuestro servicio postventa etc.

Las finalidades para las que podemos procesar sus datos personales son las siguientes:	El tratamiento de sus datos personales está justificado según las siguientes bases legales:
Proporcionarle con los productos y servicios que haya adquirido o de otro modo solicitado ya bien en nuestras tiendas o de forma online. Esto implica cualquier acción necesaria para llevar a cabo nuestras obligaciones bajo un contrato de venta o servicio que usted firme con nosotros (tratamiento de su pago, envío, gestión de devoluciones, etc.).	Ejecución de un contrato

B. Para gestionar su perfil Gucci

Una vez nos haya solicitado crear su perfil Gucci, a través de las páginas u otros medios, incluyendo nuestro servicio de atención al cliente, sus datos personales estarán vinculados a su perfil, donde mantendremos toda la información que tenemos sobre usted. Esto podría incluir datos personales sobre las compras realizadas que hayamos obtenido directamente de usted, así como de otras fuentes conforme a la legislación vigente. Esto podría incluir información sobre las compras realizadas al hacer el check out como invitado o al hacer el check out de un perfil. La información en su perfil Gucci es crucial para proporcionarle con una experiencia Gucci personalizada y a medida, en algunos casos, es necesaria para tener acceso a algunos servicios específicos o para realizar comprar desde nuestra página web y por ello debe mantenerse al día para su mejor gestión.

Una vez nos haya solicitado crear su perfil Gucci, lo completaremos con dato personal como sus compras, preferencias e información de contacto. En este contexto, por favor tenga en cuenta que usamos datos personales, como su dirección de correo electrónico o número de teléfono, para vincular una interacción o compra con su perfil Gucci. También sería de aplicación cuando se haga el check-out como invitado en nuestra página web cuando se realice una compra – como mencionado anteriormente, o en el caso que se enlace su cuenta ID abierta de redes sociales con su perfil Gucci (usando códigos QR, por ejemplo). Además, utilizaremos su fecha de nacimiento para determinar si tiene la edad necesaria para usar nuestros servicios.

Para poder mantener sus datos personales de forma precisa, vamos a tomar todas las medidas necesarias para asegurar que los datos personales que tenemos estén actualizados correctamente. Conforme a su legislación correspondiente, usted tiene el derecho a rectificar su información en cualquier momento, y en ese caso le rogamos nos informe si sus datos necesitan actualizarse o ser corregidos, y haremos todo lo posible para detectar y corregir cualquier dato personal incorrecto (filtrado de datos) y borrar cualquier conjunto de datos duplicado. Esto tal vez nos obligue a corregir errores tipográficos o un dato personal incoherente.

Las finalidades para las que podemos procesar sus datos personales son las siguientes:

El tratamiento de sus datos personales está justificado según las siguientes bases legales:

Administrar, gestionar y mantener su perfil Gucci una vez nos haya solicitado su creación

Esto puede incluir filtrado de datos y reduplicación.

Ejecución del contrato

o nuestro interés legítimo (cuando proceda)

Una vez su perfil haya sido creado a petición suya, para completarlo con datos personales que usted nos haya proporcionado durante nuestras interacciones y así asegurarnos de conservar la versión más exacta y actualizada de su perfil (y dicho interés legítimo no se vea anulado por sus propios intereses o derechos fundamentales)

C. Para ofrecerle un servicio y atención al cliente personalizado

Debería tener la misma experiencia sin importar cómo nos comuniquemos. Bien suceda en nuestras tiendas, en nuestra página web, por teléfono o por vídeo, sea usted quien nos contacte o nosotros quienes nos pongamos en contacto, queremos proporcionarle con un servicio y atención al cliente relevante y personalizado.

Con el propósito de proporcionarle la experiencia Gucci, vamos a recopilar, almacenar, procesar, usar, revelar y transferir sus datos personales para poder identificarle. Esto nos permitirá proporcionarle con la asistencia personalizada que usted pida o compartir información relevante con usted. Además, cuando nos contacte, retendremos los datos personales que usted comparta con nosotros para poder ofrecerle siempre una experiencia personalizada y a medida. Esto puede ocurrir si usted es un cliente ya existente o potencial. Sus datos personales estarán vinculados con su perfil Gucci, en el caso que haya solicitado crear un perfil o un perfil como un registro temporal.

Para proporcionarle con una experiencia como cliente fluida y agradable, conocerle mejor para poder ofrecerle respuestas a medida, y para mejorar la calidad y seguridad de nuestros servicios, dependemos de su consentimiento, para actuar según nuestro contrato con usted, o para tomar todas las medidas necesarias para iniciar un contrato con usted, o basarnos en nuestro interés legítimo para mejorar nuestros servicios.

Usaremos la información que tenemos sobre usted para intentar identificarle cuando nos contacte (sea por teléfono, vídeo chat, mensaje de texto, chat, redes sociales, etc.). Cuando podamos identificarle, seremos capaces de acceder los datos personales disponible en su perfil Gucci o en su perfil de registro temporal, para saber cuándo interactuó con nosotros previamente y para proporcionarle con la asistencia personalizada que usted ha solicitado. Esto podría incluir supervisión a tiempo real o posterior de su interacción con nosotros (por ejemplo, en nuestra página web o en la tienda) para identificar los productos que usted ha estado mirando o cuál podría ser su precisa necesidad.

Para proporcionarle con el servicio al cliente adecuado, puede ser preguntado si necesita de cualquier asistencia complementaria cuando esté en nuestra página web o en una tienda. En nuestra página web, si no quiere ser contactado, por favor cierre la ventana del chat de navegación. Este servicio fue implementado para usted para disfrutar del mismo servicio que tendría en una de nuestras tiendas físicas.

Si no somos capaces de identificarle, podemos crear un perfil de registro temporal para permitirle que tenga una experiencia de compra uniforme. De hecho, sea del modo que sea que interactúe con nosotros, haremos todo lo posible para evitar preguntarle de nuevo acerca de información que usted ya ha compartido con nosotros.

Sus datos personales, en particular su perfil Gucci si ha creado uno o el perfil de registro temporal que podemos haber creado sobre usted, puede permitir a nuestros comerciales contactarle directamente en relación con los productos y servicios que haya adquirido o de otro modo solicitado, por ejemplo cuando un producto esté disponible otra vez o cuando una orden que haya tramitado haya sido recibida en tienda, o para compartir con usted cualquier otra información que usted nos haya solicitado.

Además, la supervisión de nuestra interacción (incluyendo, notificándole previamente, a través de voz o grabación de video, o escuchas en tiempo real o análisis) nos permitirá mejorar la calidad y seguridad de nuestros servicios y proporcionarle respuestas personalizadas.

Todos nuestros clientes son importantes para nosotros. Sin embargo, algunos de nuestros clientes y potenciales consumidores se benefician de una experiencia más personalizada debido a la importante relación que mantienen con Gucci. Nuestros equipos pueden necesitar recopilar y juntar información sobre dichos clientes o potenciales clientes para poder identificar personalidades que correspondan con la imagen y valores de Gucci para ofrecerles un apoyo único. También puede ser el caso cuando participe en alguno de nuestros proyectos selectivos o cuando nuestros Agentes de Ventas les ofrezcan participar en eventos o les contacten para ciertas ocasiones especiales (para un cumpleaños o para un evento en particular de su vida).

Las finalidades para las que podemos procesar sus dato personales son las siguientes:	El tratamiento de sus datos personales está justificado según las siguientes bases legales:
Administrar, gestionar y mantener su perfil Gucci Esto tiene que ser hecho si usted nos ha solicitado crear su perfil Gucci y si hemos sido capaces de identificarle. Completaremos su perfil Gucci con los datos personales que nos proporcione cuando nos contacte o nosotros le contactemos. Esto puede incluir filtrado de datos y reduplicación.	Ejecución del contrato o nuestro interés legítimo (cuando proceda) Una vez su perfil haya sido creado a petición suya, para completarlo con datos personales que usted nos haya proporcionado durante nuestras interacciones y por tanto asegurar que mantenemos la versión más actualizada y precisa de su perfil (y dicho interés legítimo no se vea anulado por sus propios intereses o derechos fundamentales)
Administrar, gestionar y mantener un perfil de registro temporal Esto ocurrirá cuando no seamos capaces de identificarle. Completaremos su perfil de potencial cliente con información que nos haya proporcionado cuando se hay puesto en contacto con nosotros o cuando nosotros nos hayamos puesto en contacto con usted, para evitar preguntarle otra vez acerca de información que ya haya compartido con nosotros y proporcionarle con asistencia personalizada acerca de nuestros productos o servicios.	Adoptar medidas por petición suya antes de entrar en un contrato o nuestro interés legítimo (cuando proceda) Cuando no seamos capaces de identificarle, para completar su perfil de registro temporal para proporcionarle con una asistencia personalizada (y dicho interés legítimo no se vea anulado por sus propios intereses o derechos fundamentales)
Interacción entrante – Ofreciéndole productos, servicios o información que pueda solicitar cuando usted nos contacte	Ejecución de un contrato o tomar medidas por petición suya antes de entrar en un contrato
Interacción de salida- Contactándole directamente en relación con productos, servicios e información que usted ha solicitado	Ejecución de un contrato o tomar medidas por petición suya antes de entrar en un contrato o nuestro interés legítimo (cuando proceda) Para proporcionarle con la respuesta adecuada cuando nuestra interacción no esté relacionada con la formación o ejecución de un contrato (y dichos intereses no se vea anulado por sus propios intereses o derechos fundamentales)
Interactuar en tiempo real – para permitirle probar nuestros productos de forma virtual o interactuar con otros clientes	Ejecución de un contrato o tomar medidas por petición suya antes de entrar en un contrato Cuando recopilamos información para prestarle asistencia relevante acerca de nuestros productos o servicios Nuestro interés legítimo para prestarle asistencia relevante cuando no seamos capaces de identificarle (y cuando dicho interés no se vea anulado por sus propios intereses o derechos fundamentales). O su consentimiento si su imagen facial es tomada o su información persona es visible para otros clientes
Supervisión a tiempo real o de forma extendida de nuestra interacción, para poder mejorar la calidad y la seguridad de nuestro servicio y proporcionarle con mejores respuestas La supervisión puede ser implementada durante actuaciones entrantes como salientes y pueden ser llevadas a cabo vía grabación de voz o grabación de vídeo o escucha en tiempo real, con una notificación previa dirigida a usted.	Ejecución de un contrato o tomar medidas por petición suya antes de entrar en un contrato Cuando recopilamos información para prestarle asistencia relevante acerca de nuestros productos o servicios Nuestro interés legítimo Cuando recopilamos información para mejorar la calidad y seguridad de nuestro servicio (y cuando dicho interés no se vea anulado por sus propios intereses o derechos fundamentales). O su consentimiento en materia de cookies cuando dicha supervisión se realiza en nuestra página web a través de cookies u otras tecnologías publicitarias en línea

D. Para permitirle recibir información relevante y contenido promocional personalizado

Recibirá información y novedades acerca de nosotros bien por petición suya (con su previo consentimiento donde lo requiera la ley) o bien cuando estemos autorizados por ley a enviarle este tipo de información y novedades directamente, por ejemplo, tras una compra o una reserva en uno de nuestros restaurantes. Dicha comunicación puede ser global o local, y puede incluir novedades acerca de nuestros productos y servicios, notificaciones, invitaciones a eventos, novedades acerca de las iniciativas de nuestros restaurantes, ofertas, encuestas, etc.

Nuestras comunicaciones serán personalizadas y diseñadas específicamente para que sean de su interés, y serán actualizadas con cualquier nueva información personal relacionada con su perfil Gucci. Usaremos, pues, sus datos personales para enviarle comunicaciones a medidas y otra publicidad personalizada o campañas de marketing. Este uso de su información incluye actividades de perfil.

Si usted es residente en los Estados Unidos o Guam, por favor diríjase a Anexo 3 – Información Específica Sobre Mensajería De Texto Y Mensajería Instantánea Para Los Residentes De Los Estados Unidos O Guampara más información acerca de cómo y cuándo podemos usar su número de teléfono para enviarle mensajes.

Cuando usted comparte sus datos personales con nosotros, podemos usar estos datos para contactarle a través de los canales de comunicación asociados (como mensajes de texto, MMS, correos electrónicos, correo postal, medios de internet, redes sociales o teléfono), con su consentimiento donde sea preciso. Por supuesto usted puede solicitarnos que no usemos un canal de comunicación en particular u opt-out (darse de baja) utilizando la opción opt-out que será compartida siempre con usted. Si quiere dejar de recibir comunicaciones de nuestra parte a través de todos los canales de comunicación, por favor mande un correo a privacy@gucci.com .

Como parte de la experiencia Gucci, intentaremos siempre individualizar y personalizar su experiencia con nosotros. Este es el motivo por el cual vamos a usar sus datos personales para enviarle comunicaciones a medidas o personalizar su experiencia con nosotros, pero solamente con su consentimiento previo donde sea requerido bajo la legislación en privacidad vigente. Nuestras comunicaciones pueden incluir recomendaciones personalizadas de productos que pensamos que puedan gustarle, contenido promocional personalizado diseñado que se ajuste a sus intereses, invitaciones personalizadas a eventos o, por petición suya y siempre que haya disponibilidad, productos personalizados e individualizados. Para estas finalidades, usaremos la información que nos proporcione (por ejemplo, su fecha de nacimiento, su país de residencia, su forma de contacto preferente y/o de forma conjunta o de forma independiente, ciertos patrones que podamos observar cuando interactuemos con usted (por ejemplo, dónde prefiere comprar nuestros productos, qué tipo de productos le gustan, para qué ocasiones se va de compras etc.). Con esta información, podemos crear grupos de clientes similares (llamados “persona”) para los cuales podemos decidir ofrecer experiencias y contenido personalizados tanto para interacciones salientes como entrantes. En este contexto, podemos realizar conclusiones acerca de usted, en base a sus datos personales (establecimiento de perfiles). Por ejemplo, si usted compra nuestros productos de la misma tienda (localización específica u online), podríamos considerar esa tienda como su favorita. Esto nos permitiría personalizar su experiencia con Gucci en base a su intereses y hábitos de comprar (por ejemplo, comunicación personalizada). Para poder proporcionarle con dicha experiencia personalizada e individualizada, en nuestras tiendas o de forma online, se le puede pedir que inicie sesión o se identifique.

Para enriquecer sus datos personales, podemos usar cookies u otras tecnologías online de publicidad. A través de dichas tecnologías, recopilaremos información personal relacionada con su actividad en redes sociales y su actividad de navegación a través de diferentes páginas web y dispositivos (por ejemplo: saber si ha visitado nuestra página web después de abrir nuestro boletín de novedades que ha recibido). Ciertas tecnologías pueden depender de servicios proporcionados por otras compañías actuando en nombre propio (como las redes sociales WeChat, WhatsApp, Baidu, Kakao, Talk, Facebook, Twitter, Instagram u otras plataformas digitales). Estas compañías tienen su propia política de privacidad y de cookies y la forma en la que usan la información personal que usted comparte con ellos estará sujeta a sus normas y no las nuestras.

Para enriquecer sus datos personales, podemos enlazarlo con la información personal mantenida por otros (por ejemplo, compartiendo o emparejando su información con la información mantenida por nuestros socios de confianza), o enlazando su cuenta ID abierta de redes sociales con su perfil Gucci (usando los exclusivos códigos QR, por ejemplo). Este proceso tan sólo será llevado a cabo usando los identificadores de clientes únicos y los protocolos de reidentificación para poder proteger la confidencialidad de sus datos personales.

La información personal vinculada a su perfil de Gucci (su información de identificación personal como la dirección de correo electrónico, el número de teléfono, la identificación de las redes sociales, etc.) nos permitirá contactarle en plataformas de terceros o crear «campañas similares» para encontrar nuevas personas a las que es probable que les interesen nuestros productos, ya que tienen un perfil similar al suyo. Podemos llevar a cabo dichas campañas a través de nuestra página web, redes sociales u otros medios de comunicación como un motor de búsqueda. Cuando se desarrollan este tipo de campañas, debe saber que antes de lanzarlas se fragmenta sus datos personales en pequeñas marcas digitales que no pueden invertirse.

Usando cookies u otras tecnologías online de publicidad pueden permitirnos mostrarle anuncios online que sean “contextuales” (es decir, se mostrarán según la página web en la que esté navegando), o “conductuales” o “basado en interés” (donde los anuncios son mostrados en base a sus intereses los cuales hemos deducido a través de su información incluyendo datos demográficos, geográficos o basados en intereses). Podemos usar dichos anuncios para exhibir productos o servicios que le sean relevantes a usted.

Si no quiere ver más anuncios personalizados online, puede solicitarnos borrar su perfil Gucci o modificar sus preferencias de cookies – véase “cookies u otras tecnologías online de publicidad”. Además, algunas páginas de terceros le permiten parar de ver anuncios de ciertos anunciantes, así que usted puede también ajustar sus preferencias en dichas páginas web.

*Las finalidades para las que podemos procesar sus datos personales son las siguientes:*	*El tratamiento de sus datos personales está justificado según las siguientes bases legales:*
*Enviarle o presentarle con comunicaciones personalizadas* Esto incluye comunicaciones como novedades sobre nuestros productos y servicios, invitaciones a eventos, ofertas o encuestas. Cuando usted comparte sus datos personales con nosotros, usaremos sus datos personales para contactarle a través de los canales de información asociados (como mensajes de texto, MMS, correo electrónico, correo postal, internet, redes sociales o teléfono). Haremos todo lo posible siempre para proporcionarle con comunicaciones a medida en base especialmente a sus intereses y hábitos de compra, y mejorar y personalizar nuestros servicios notablemente a través del establecimiento de perfiles.	*Ejecución de un contrato* Cuando estemos autorizados por la ley a enviarle dichas comunicaciones sin su consentimiento y dicha comunicación está dentro del ámbito de nuestra relación contractual *Nuestro interés legítimo* en proporcionarle con contenido personalizado Cuando dicho interés no se vea anulado por sus propios intereses o derechos fundamentales y estemos autorizados por la ley a enviarle dicha comunicación sin su consentimiento Cuando *Su consentimiento,* como proporcionado cuando crea su perfil Gucci Usted puede retirar siempre su consentimiento en cualquier momento
*Actualizar y completar o enriquecer sus datos personales* Esto incluye llevar a cabo limpieza de datos y reduplicación. Esto también incluye enriquecer sus datos personales con datos de segundas partes o información relacionada con sus actividades en las redes sociales y su actividad de navegación a través de diferentes páginas web y dispositivos. Ciertas tecnologías que usamos (incluyendo cookies) pueden depender de servicios proporcionados por otras compañías actuando en nombre propio (como las redes sociales WeChat, WhatsApp, Baidu, Kakao, Talk, Facebook, Twitter, Instagram u otras plataformas digitales). Usted puede haber proporcionado su consentimiento para cookies y otras tecnologías a través de dichas plataformas. Estas otras compañías tienen su propia política de privacidad y de cookies y la forma en la que usan los datos personales estará sujeta a sus normas y no las nuestras.	*Ejecución de un contrato o cumplimiento de una obligación legal* Cuando dicha novedad sea en relación a la administración y gestión de su perfil Gucci, incluyendo llevar a cabo acciones siguiendo una solicitud de rectificación o borrado. Cualquier otra situación requerirá su consentimiento* tal y como se dio cuando se creó su perfil Gucci* Usted puede retirar siempre su consentimiento en cualquier momento
*Creando campañas análogas* Las campañas análogas nos permiten llegar a nuevas personas que es probable que estén interesados en nuestros productos porque son similares a usted. Ciertas tecnologías que usamos (incluyendo cookies) pueden depender de servicios proporcionados por otras compañías actuando en nombre propio (como las redes sociales WeChat, WhatsApp, Baidu, Kakao, Talk, Facebook, Twitter, Instagram u otras plataformas digitales). Usted puede haber proporcionado su consentimiento para cookies y otras tecnologías a través de dichas plataformas. Estas otras compañías tienen su propia política de privacidad y de cookies y la forma en la que usan la dato personal estará sujeta a sus normas y no las nuestras.	*Su consentimiento* cuando acepta, durante la creación del perfil Gucci, que vinculamos sus datos personales a ciertas pautas (establecimiento de perfiles) (por ejemplo, aceptando recibir comunicación personalizada). Usted puede retirar siempre su consentimiento en cualquier momento
*Publicidad online* Presentándole con anuncios online que sean “contextuales”, “conductuales”, “basados en interés” o “a medida”, incluso usando cookies u otras tecnologías online de publicidad.	*Su consentimiento* a cookies u otras tecnologías online de publicidad Usted puede retirar siempre su consentimiento en cualquier momento

E. Para enviarle comunicaciones no-promocionales

Por petición suya se le pueden enviar comunicaciones no-promocionales, y/o pueden ser importantes para su seguridad y la seguridad de sus dato personales.Potrebbe ricevere tali comunicazioni anche quando abbia rinunciato a certe comunicazioni di marketing. La trasmissione di queste informazioni potrebbe essere necessaria per la corretta esecuzione del nostro contrattocon Lei oppure obbligatoria per adempiere ad alcuni dei nostri obblighi di legge.

Usted puede recibir dichas comunicaciones incluso cuando se haya dado de baja de ciertas comunicaciones promocionales. La información comunicada puede ser necesaria para la correcta ejecución de nuestro contrato con usted y/u obligatorio para cumplir con algunas de nuestras obligaciones legales.

Si usted es residente en los Estados Unidos o Guam, por favor diríjase a ANEXO 3- INFORMACION ESPECIFICA SOBRE MENSAJERIA DE TEXTO Y MENSAJERIA INSTANTANEA PARA LOS RESIDENTES DE LOS ESTADOS UNIDOS O GUAM para más información acerca de cómo y cuándo podemos usar su número de teléfono para enviarle mensajes.

Comunicaciones no-promocionales pueden incluir, pero no están limitadas a: correos electrónicos para verificar su identidad cuando se dé de alta a nuestros servicios; correos electrónicos para la restauración de contraseñas y/o nombre de usuario; notificaciones acerca de que un específico servicio ha sido o será suspendido por mantenimiento o finalización; notificación de una mejora, rectificación o incidente afectando nuestros servicios que puedan afectar su datos personales, notificación de una novedad en nuestra política de privacidad o Términos de Uso; información acerca de cualquier producto o servicio que haya solicitado o comprado.

Nunca le contactaremos para pedirle su contraseña. Por favor esté alerta en caso de que reciba cualquier solicitud relacionada con estos datos personales.

Ofrecerle los servicios e información que usted ha solicitado. Por ejemplo, verificación de identidad, reinstauración de contraseña o usuario, etc.	Ejecución de un contrato
Ofrecerle los servicios e información que necesitamos para enviarle u ofrecerle. Por ejemplo, información acerca de la suspensión de nuestros servicios, acerca de incidentes que puedan haber ocurrido que afecten sus datos personales, etc.	Ejecución de un contrato o cumplimiento de una obligación legal
Administrando y gestionando su perfil Gucci una vez nos haya solicitado crear su perfil Gucci.	Ejecución de un contrato

F. Para gestionar nuestras redes sociales

Gucci gestiona las páginas “Fan” disponibles en diversas redes sociales. Es posible que necesitemos procesar la información disponible en diferentes plataformas o cuando interactúe con nuestras páginas y publicaciones.

Cuando, como usuario de redes sociales, decida interactuar con nuestras páginas de redes sociales (por ejemplo, sigue una de nuestras páginas, cuando da un “Like” en Facebook o “Seguir” en Instagram o añade una reacción a una publicación, cuando “comparte” o añade un comentario etc), tenemos acceso a la información pública de su perfil. Su información es usada para los propósitos de interactuar con usted a través de la red social en cuestión o para establecer análisis o estadísticas sobre el uso de nuestras páginas o en el desempeño de nuestras comunicaciones. Nuestros servicios pueden retirar sus comentarios si éstos no cumplieran con nuestras políticas en materia de uso de redes sociales (por ejemplo, si sus comentarios fueran insultantes, ilegal o con mala fe).

Cuando visite nuestra página “Fan”, cuando no tenga una cuenta o no haya iniciado sesión en la red social relevante, no recopilaremos ningun dato personal acerca de usted, excepto datos agregados proporcionados a nosotros por cada red social

Las finalidades para las que podemos procesar sus datos personales son las siguientes:

El tratamiento de sus datos personales está justificado según las siguientes bases legales:

Promocionar las actividades de Gucci en las redes sociales

Ejecución de un contrato cuando interactúe con nosotros a través de las funciones propuestas por la red social

Nuestros intereses legítimos en comunicarle acerca de nuestras actividades

Cuando dicho interés no se vea anulado por sus propios intereses o derechos fundamentales

Analizar los hábitos de los usuarios quienes visitan nuestras páginas “Fan” o comparten nuestro contenido

Nuestros intereses legítimos en comunicarle acerca de nuestras actividades

Cuando dicho interés no se vea anulado por sus propios intereses o derechos fundamentales

G. Llevar a cabo nuestro negocio de forma segura y proteger nuestras actividades

Para entregar nuestros productos y servicios de forma segura para usted, ejecutar nuestro contrato adecuadamente o cumplir con algunas de nuestras obligaciones legales, hemos implementado medidas para la prevención y detección de fraude. Dichas medidas nos permiten ejecutar de forma adecuada nuestro contrato con usted y/o proteger sus legítimos intereses defendiéndonos contra el fraude. Podemos en particular implementar medidas para asegurar que esté en cumplimiento con nuestros términos y condiciones de venta, disponible en nuestra página web, ofertas y programas, y prevenir y detectar faltas de cumplimiento normativo o fraude por su parte. Esto también puede incluir revisar y evaluar sus interacciones con nosotros, su elegibilidad para participar en ciertas ventas, ofertas y programas, el cumplimiento normativo por su parte de los términos y condiciones de dichas ventas, ofertas y programas, y llevar a cabo la aplicación de medidas ejecutorias y/o acciones disciplinarias donde se sospeche o identifique la falta de cumplimiento normativo o fraude.

Podemos usar medidas administrativas y técnicas para proteger nuestra página web, nuestros sistemas, nuestras redes, transacciones que puedan llevarse a cabo en nuestra página web o en nuestras tiendas, y cualquier otra forma de proteger los datos personales que podamos acceder o almacenar. Para dicha finalidad, podemos también pedirle que verifique su identidad o tomar nota de cualquier falta de cumplimiento normativo real o bajo sospecha con nuestros términos y condiciones o fraude en que incurriéramos en relación con nuestras interacciones con usted Dichas medidas también pueden ser implementadas para finalidades de cumplimiento o para evitar compartir sus datos personales con terceras partes que no sean de confianza. Por ejemplo, cuando compre un producto, sus datos personales será asociada con un código único incluido o imprimido en dicho producto para que, leyendo el código único, podamos reconocer la orden como suya, para poder evaluar su cumplimiento normativo con nuestros términos y condiciones o para detectar fraude por su parte, y para adoptar medidas y/ acciones disciplinarias contra usted en el evento que se identifiquen o sospechen faltas de cumplimiento normativo o fraude por su parte.

Además, podemos implementar ciertas medidas para proteger y defender sus derechos y propiedad, sus empleados y socios de negocios en cumplimiento con las leyes, regulaciones y convenciones internacionales vigentes. Por ejemplo, podemos supervisor las interacciones entrantes y salientes con nuestro servicio de atención al cliente (incluyendo grabaciones de voz o grabaciones de video o con escuchas en tiempo real, con una notificación previa dirigida a usted); además, conscientes de la salud de nuestros empleados, y con este propósito en mente, hemos implementado un sistema anti-llamadas molestas para que cualquier instancia de comportamiento inapropiado como acoso, insultos o amenazas directas por parte de usuarios sea reportado a nuestro equipo. Esto generaría un aviso al usuario en concreto, y quedarían registrados en nuestra lista provisional. El aviso inicia incluye las consecuencias de un segundo incidente si ocurriese. Un segundo incidente conllevaría la suspensión de llamadas por parte del usuario en cuestión por un período de 4 meses. Durante este período, el usuario podrá contactar el servicio de atención al cliente por otros medios de comunicación (por ejemplo, correspondencia regular o correos electrónicos) para poder así atender sus cuestiones y preservar sus derechos en todo momento.

Las finalidades para las que podemos procesar sus datos personales son las siguientes:	El tratamiento de sus datos personales está justificado según las siguientes bases legales:
Implementando medidas para la prevención, detección e investigación de fraude para garantizar la seguridad física y ciberseguridad y entregarle de forma segura productos y servicios Y para proteger la salud de nuestros empleados, también vía grabaciones de voz o grabaciones de vídeo o escuchando a tiempo real conversaciones entrantes y salientes con nuestro equipo de atención al cliente, con una notificación previa dirigida a usted.	Ejecución de un contrato o cumplimiento de una obligación legal o nuestros legítimos intereses en la protegernos contra el fraude y protegiendo nuestros empleados contra comportamientos inadecuados (cuando dichos intereses no se vean anulados por sus propios intereses o derechos fundamentales)
Conforme a la ley aplicable, implementando actividades relacionadas con cumplimiento y privacidad	Cumplimiento con una obligación legal o nuestro interés legítimo (donde proceda) Donde el tratamiento no esté prescrito por ley, pero haya una expectativa regulatoria (y dichos intereses no se vean anulados por sus propios intereses o derechos fundamentales)
Acorde con la normativa aplicable, implementando actividades relacionadas con la protección de los derechos de la Propiedad Intelectual y gestión de casos de litigios	Cumplimiento de una obligación legal o nuestros intereses legítimos en proteger nuestros derechos (y dichos intereses no se vean anulados por sus propios intereses o derechos fundamentales) o el ejercicio regular de nuestros derechos en demandas o juicios, donde sea de aplicación en su país de residencia

H. Para evaluar y entender mejor nuestro negocio

Para gestionar nuestras actividades, llevar a cabo nuestras obligaciones bajo nuestro contrato con usted y cumplir con nuestras obligaciones legales, podemos necesitar acceder y usar parte de sus datos personales por motivos financieros, de gestión o legales, o analíticas relacionadas con la empresa y actividades de investigación de mercado.

Por ejemplo, esto puede ocurrir cuando usemos las facturas que hemos emitido en relación a sus compras para finalidades relacionadas con cumplimiento normativo o contabilidad, o cuando analicemos dato personal para entender las características de nuestros clientes (cuál es la proporción de género, la edad media, etc.).

En determinadas circunstancias, dicha actividad puede basarse en nuestro legítimo interés cuando esté relacionado con analíticas relacionadas con la empresa y actividades de investigación de mercado.

Ciertas actividades que son necesarias cuando se está llevando a cabo un negocio pueden implicar el uso de datos personales. Esto puede incluir procesos internos (como por ejemplo control financiero, contabilidad, gestión de stock, gestión de la producción, auditoría interna o externa), ciertas obligaciones legal (por ejemplo, retención de documentos o declaraciones fiscales) o análisis realizados en caso de una fusión o adquisición.

También podemos realizar varias analíticas relacionadas con el negocio y actividades de investigación de mercado que nos obliguen a acceder o de otro modo usar algunos de sus datos personales, o enviarle encuestas o preguntas de satisfacción del cliente para acumular nueva o información adicional. Esto nos permite notablemente analizar y aprender cómo nuestros clientes usan e interactúan con nosotros para poder mejorar productos, servicios y nuestro negocio en general. También es importante para nosotros llevar a cabo operaciones que nos permitan analizar y medir el rendimiento de nuestras campanas de marketing o Comunicaciones. Esto puede ser, por ejemplo, cuando hace click en uno de nuestros anuncios en nuestros negocios asociados o cuando realiza una compra tras ver uno de nuestros anuncios. Por favor tenga en cuenta que, para hacerlo, podemos usar cookies u otras tecnologías publicitarias en línea.

Las finalidades para las que podemos procesar sus datos personales son las siguientes:	El tratamiento de sus datos personales está justificado según las siguientes bases legales:
Llevar a cabo actividades relacionadas con el contrato de venta o servicios que usted ha concluido con nosotros. Por ejemplo, contabilidad, gestión del stock, retención de documentos, etc.	Ejecución de un contrato o cumplimiento de una obligación legal
Llevar a cabo analíticas relacionadas con la empresa y actividades de investigación de mercados	Ejecución de un contrato Nuestros legítimos intereses en mejorar nuestros productos o servicios Cuando dicho interés no se vea anulado por sus propios intereses o derechos fundamentales. Su consentimiento, cuando responda a encuestas o preguntas de satisfacción del cliente, o cuando usamos cookies u otras tecnologías publicitarias en línea. Usted puede retirar siempre su consentimiento en cualquier momento.
Compartir la información necesaria con actuales o potenciales compradores como parte de un traspaso de empresas	Nuestro legítimo interés en desvelar la información necesaria para completar nuestras transacciones de negocio
Compartir la información necesaria con auditores, despachos de abogados, proveedores de servicios profesionales corporativos similares, y proveedores de análisis de datos	Cumplimiento con una obligación legal O nuestro legítimo interés en llevar a cabo de forma diligente nuestro negocio incluyendo el cumplimiento con la legislación aplicable y para entender mejorar y mejorar nuestro negocio (cuando dichos intereses no se vean anulados por sus propios intereses o derechos fundamentales)

I. Para optimizar y gestionar nuestra página web y otros medios de comunicación

Podemos llevar a cabo determinadas medidas que impliquen el uso de sus datos personales para administrar, optimizar y mejorar nuestros medios de comunicación digitales o físicos, así como nuestra página web o aplicación móvil o la interacción cara a cara en nuestras tiendas.

El uso de sus datos personales nos permitirá llevar a cabo nuestras obligaciones contractuales o mejorar nuestros servicios según nuestro legítimo interés. Por supuesto, cuando usemos cookies u otras tecnologías online de publicidad, siempre que nos sea requerido, nos aseguraremos que hemos obtenido diligentemente su consentimiento previo.

Podemos usar parte de sus datos personales para administrar, optimizar y mejorar nuestras páginas web, nuestras aplicaciones, nuestro contenido y otras de nuestras ofertas digitales, incluyendo servicios y productos ofrecidos a través de nuestras páginas web, aplicaciones y cualquier medio de comunicación digital para garantizar la experiencia de navegación más accesible al usuario. Podemos usar dicho dato personal para reparar problemas operativos como caídas de páginas webs o problemas de software. Por favor tenga en cuenta que, para poder hacerlo, podemos utilizar cookies u otras tecnologías online de publicidad.

Las finalidades para las que podemos procesar sus datos personales son las siguientes:

El tratamiento de sus datos personales está justificado según las siguientes bases legales:

Reparar problemas operativos como caída de páginas web y problemas de software

Ejecución de un contrato de acuerdo con los Términos de Uso aplicables para nuestros servicios

Su consentimiento a las cookies, cuando utilizamos cookies u otras tecnologías de publicidad en línea

Siempre puede retirar su consentimiento en cualquier momento.

O nuestros intereses legítimos cuando utilizamos cookies u otras tecnologías de publicidad en línea para las que no se requiere el consentimiento en virtud de la legislación aplicable

Cuando dichos intereses no se vean anulados por sus propios intereses o derechos fundamentales

Entender cómo nuestros medios de comunicación son usados y administrar, optimizar y mejorarlos.

Esto puede incluir auditor la descarga de dato personal desde la página web.

Ejecución de un contrato de conformidad con los Términos de Uso aplicables de nuestros servicios.

Su consentimiento a cookies, cuando usemos cookies u otras tecnologías online de publicidad

Usted puede retirar siempre su consentimiento en cualquier momento.

O sus legítimos intereses para administrar y mejorar nuestros medios de comunicación y otros sistemas, en particular cuando usamos cookies u otras tecnologías online de publicidad para las cuales no se precisa consentimiento bajo la legislación vigente.

Cuando dichos intereses no se vean anulados por sus propios intereses o derechos fundamentales

5. ¿QUÉ DATOS PERSONALES RECOPILAMOS?

Cuando usted interactúa con nosotros o nuestros socios autorizados, puede proporcionarnos con las siguientes categorías de información personal (que puede que incluyan información sensible, de acuerdo con la legislación aplicable).

Si reside en California o en ciertos estados de EE. UU., consulte el apartado “¿Qué información personal recabamos?» en el Apéndice 4: Información específica para residentes en EE. UU.

A. Identificadores y perfiles de información de Gucci

Este conjunto de información personal nos permite identificarle, gestionar su perfil Gucci, ofrecerle servicio de atención al cliente y asistencia y, en algunos casos, contactarle, incluso enviarle información relevante y contenido promocional a medida sobre la base de los fundamentos legales expuesto en esta política de privacidad.

La siguiente lista es facilitada para poder darle una visión general del tipo de información que podemos recopilar. Sin embargo, la recopilación de dicha información no es sistemática: tan sólo la información necesaria para cumplir con cada propósito deberá ser recopilada y usada.

Esto puede incluir, cuando la legislación en materia de privacidad aplicable nos permita recolectar dichos datos personales, su nombre, apellido, pseudónimo, firma, dirección de correo electrónico, dirección postal, fecha de nacimiento, lugar de nacimiento, nombre de usuario, número de teléfono, identificador personal único, número de cliente, cuentas en las redes sociales (e información relacionada recopilada a través de las entradas en redes), género, país de residencia, imagen (en caso de videollamadas con nuestros agentes de ventas, estilo de vida/ intereses, dirección de Protocolo de Internet (IP), nombre de la cuenta, número de seguridad social, tarjeta de identificación nacional, número de licencia de conducir, número de pasaporte, nacionalidad u otros identificadores similares, características físicas o descripción (por ejemplo, características como la talla cuando sea relevante para los productos y servicios que le ofrecemos), y ciertos datos personales financieros.

Tomaremos las medidas posibles para minimizar la información que sea recopilada a lo que sea necesario con relación a los propósitos para los cuales se haya procesado. En algunos casos, la creación de su perfil Gucci será obligatorio para poder acceder a algunos servicios específicos o para comprar desde nuestra página web.

En algunos países, ciertos datos personales pueden ser considerados sensibles, especiales o protegidos. Recopilaremos y usaremos dicha información solamente cuando no haya otra opción disponible, y siempre cumpliremos con la legislación aplicable en privacidad para recopilar, proteger y usar de forma segura sus datos personales (en particular, buscando su consentimiento en los casos cuando sea necesario).

Si usted es empleado de una entidad del grupo Kering, podemos procesar cierta información con relación a su trabajo, y le invitamos a consultar la Política de Privacidad del Empleado que se encuentra disponible para usted.

B. Información de la transacción e información comercial (incluyendo audio)

Este conjunto de información personal nos permite ofrecerle los productos y servicios que nos ha solicitado, gestionar su perfil Gucci, proporcionarle un servicio de atención al cliente y asistencia relevantes, garantizar nuestras comunicaciones y gestionar y mejor entender nuestro negocio.

Puede incluir dato personal acerca de los productos y servicios que ha comprado, obtenido o considerado, sus precios, tallas, colecciones, cuándo se compró el producto, si ha sido devuelto, productos defectuosos, comentarios que ha realizado en el producto o el servicio que le hemos proporcionado, historiales o tendencias de compras y consumo, etc. Esto también puede incluir información financiera personal relacionada con cómo pagó por sus productos o sus detalles bancarios cuando haya solicitado un reembolso, o grabaciones de audio (y su transcripción) cuando haya contactado nuestro servicio de atención al cliente. Tomaremos las medidas posibles para minimizar la información que sea recopilada a lo que sea necesario en relación a los propósitos para los cuales se haya procesado.

Gucci puede también haber incluido códigos únicos o pequeños dispositivos (como por ejemplo etiquetas RFID o NFC) en los productos que usted haya comprado, a fines de prevención del fraude (en particular, para gestionar cadenas de suministro, identificar compras desautorizadas u otros casos de fraude o falta de cumplimiento normativo con nuestros términos y condiciones de venta, y poder solicitar información acerca de los productos (incluyendo cuestiones sobre su autenticidad y cómo cuidarlos). Siguiendo su interacción con nuestras tecnologías, puede crear un perfil Gucci (en el caso de que no tenga ya uno), y en tal caso podremos recopilar ciertos datos personales suyos acorde con los términos de esta Política de Privacidad.

Parte de los datos personales (incluyendo el número de referencia de los dispositivos incluidos en los productos que haya adquirido) pueden ser vinculados con su perfil Gucci cuando se identifique usted mismo en las tiendas, a través de servicios de atención al cliente o en su página web. Además, cuando contacte el servicio de atención al cliente, podemos grabar su conversación informándole previamente.

Bajo cierta legislación vigente en materia de privacidad, transacciones específicas y detalles comerciales son considerados sensibles. Recopilaremos, almacenaremos y usaremos dichos datos personales con el más alto nivel de atención de acuerdo con la legislación aplicable y con su consentimiento donde sea necesario.

C. Información acerca de la vida personal e inferencias

Este conjunto de información personal nos permite ofrecerle siempre un servicio óptimo al entenderle mejor. Lo usamos para gestionar su perfil Gucci, ofrecerle un servicio de atención al cliente y asistencia relevante y también, en ciertas circunstancias, contactarle por ejemplo para enviarle información relevante, novedades y contenido promocional personalizado.

Puede incluir sus preferencias en relación a eventos de oda, cómo ha usado ciertos productos, alergias alimentarias cuando usted de forma explícita opte por compartir esta información con nosotros, datos personales en relación con su familia, relaciones, incluyéndose miembros familiares, sus amigos, o personas a quienes les haya enviado invitaciones, por ejemplo, si nos indica que va a ofrecerles un regalo o les invita a unirse el programa Gucci (si usted ha obtenido el consentimiento para compartir dicha información con nosotros, donde así se requiera bajo la ley vigente), sus hábitos de vida, cómo usa nuestra página web o páginas web de terceros como por ejemplo redes sociales, sus respuestas a nuestras encuestas, o cualquier otro dato personal que recopilemos cuando esté vinculado de forma directa o indirecta a usted. Podemos llegar a conclusiones a partir de cualquier otra información identificada arriba para crear un perfil sobre usted, reflejando sus preferencias, características, tendencias, predisposiciones, aptitudes y actitudes.

Bajo cierta legislación en privacidad vigente, cierta información personal es considerada como sensible. En este contexto, recopilamos, almacenamos y usamos dichos datos personales tan sólo si no hay otra opción disponible y con el más alto nivel de atención y cuidado en cumplimiento con la legislación en materia de privacidad vigente (incluyendo su consentimiento donde fuere preciso).

D. Contenido generado por el usuario

Este conjunto de información personal nos permite ofrecerle su información personal a usted o a terceras partes. En circunstancias específicas, nos permite contactarle.

Esto podría incluir fotografías de usted o de otros individuos, o cualquier otro tipo de contenido como textos, comentarios, opiniones, información personal acerca de otros individuos que usted nos pueda proporcionar (por ejemplo, cuando participa en un sorteo o comparte información personal con nuestros agentes comerciales o a través de redes sociales), “taggeando” o “dándole un like” a nuestro perfil en redes sociales o a cualquier contenido publicado por nosotros, o cualquier información personal que usted pueda proporcionar en la esfera pública. Puede borrar dicho contenido en cualquier momento si no quiere que lo usemos más.

Usted debe evitar compartir información personal de terceros a través de dichos medios o deberá asegurarse que ellos han dado su autorización previa para dicha distribución.

F. Información técnica, electrónica y de localización

Este conjunto de información personal permite una mejor entrega de servicios por nuestra parte.

Esto puede incluir información persona relacionada con sus interacciones con nosotros y nos permite gestionar su perfil Gucci, proporcionar servicio de atención al cliente personalizado y contenido promocional a medida, establecer comunicaciones y llevar a cabo nuestro negocio de forma segura, evaluar y mejor entender nuestro negocio, y optimizar y gestionar nuestra página web y otros medios de comunicación.

Esto podría ocurrir en una tienda (por ejemplo, cuando se realice una compra en una tienda específica y entonces queda vinculado a su perfil Gucci, o cuando contacte su servicio de atención al cliente (¿Por qué nos contacta? ¿Qué métodos ha usado?), o cuando use la página web (¿ha usado tablets, teléfonos, ordenadores? ¿qué tipo de uso está hacienda de nuestra página web?)

Ciertos datos personales serán compartidos con usted de forma automática por el dispositivo o el proveedor de servicios que esté usando (por ejemplo, redes sociales). Podemos recopilar datos personales compartidos por su dispositivo como su dirección IF, tipo de dispositivo, números de dispositivo de identificación personal (identificador de dispositivo), tipo de navegador, configuración de zonas horarias, amplia localización geográfica (por ejemplo, localización a nivel de país o ciudad); actividad online (como información de su actividad electrónica, incluyendo pero no limitado a, historia de navegación, historia de búsqueda, y datos personales compartidos por el proveedor de servicios. Dichos proveedores de servicios tienen sus propias políticas de privacidad y cookies, así que recuerde que el dato personal que usted nos dé va a ser usado por sus normas no las nuestras.

Además, podemos recolectar dato personal en cómo usted ha interactuado con nosotros, incluyendo cierta información personal de navegación (incluyendo las páginas accedidas y links clicados, problemas y errores, pautas de navegación) y sus preferencias (como por ejemplo, su idioma de preferencia).

Parte de esta información personal puede ser recopilada usando cookies u otras tecnologías online de publicidad.

G. Información adicional para residentes en California

Características de clases protegidas bajo Derecho federal o Derecho californiano

Intentaremos siempre evitar recopilar y usar la información en la lista que se encuentra a continuación. Sin embargo, esto puede ocurrir en casos donde no haya otra opción disponible. En dicho evento, tomaremos todas las medidas posibles para minimizar los datos recopilados, usar el máximo nivel de atención y cuidado y siempre cumplir con la normativa de privacidad aplicable (en particular, requiriendo su consentimiento donde sea necesario).

Esto podría incluir su situación familiar, discapacidad, sexo, nacionalidad de origen, religión, color, raza, orientación sexual, identidad de género y expresión de género, estado civil, estado de veterano, condiciones médicas, ancestros, fuente de ingresos, edad o información genética.

Categorías de información recopilada durante los últimos 12 meses

Por favor tenga en cuenta que las categorías mencionadas en esta sección ¿Qué información personal recopilamos? también representa las categorías de información personal que hemos recopilado durante los últimos 12 meses.

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Por qué recopilamos su información personal?

¿Cuáles son sus derechos en relación con su información personal?

6. ¿CUÁNDO RECOPILAMOS SUS DATOS PERSONALES?

Obtenemos la información principalmente directamente de usted y la procesamos por medios automáticos cuando usted interactúe con nosotros. Cuando usted interactúa con nosotros, bien sea online bien sea en persona, recopilamos su información personal a través de:

A. Compre un producto o se suscriba a un servicio;

B. Cree un perfil Gucci, se una a nuestro programa de fidelidad, participe en el sorteo, se una a nuestro programa de premios o vincule su cuenta en redes sociales a su perfil Gucci;

C. Se subscriba a nuestro boletín de novedades;

D. Interactúe con nosotros, busque consejo o comparta datos personales a través de nuestras páginas web, nuestras páginas en redes sociales, nuestros agentes comerciales en una tienda o vía chat, llamadas telefónicas o videollamadas, en una feria, en eventos o a través de nuestros servicios de atención al cliente también a través de llamadas telefónicas, o al reservar una mesa en uno de nuestros restaurantes o una cita través de nuestra página web.

E. Use su dispositivo para navegar a través de diferentes páginas web:

F. Un personal shopper, o cualquier otro agente que actúe en su nombre interactúe con nosotros, en particular para comprar un producto o suscribirse a un servicio para usted;

G. Su información será compartida con nosotros por sus socios autorizados, con su previo consentimiento donde sea necesario.

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Por qué recopilamos sus datos personales?

¿Qué datos personales recopilamos?

¿Cómo recopilamos sus datos personales?

¿Cuáles son sus derechos en relación con sus datos personales?

¿Quiénes son nuestras fuentes de terceros?

7. ¿CÓMO RECOPILAMOS SUS DATOS PERSONALES?

Obtenemos la información principalmente directamente de usted y la procesamos por medios automáticos cuando usted interactúa con nosotros. Cuando usted interactúa con nosotros, bien sea online bien sea en persona, recopilamos sus datos personales a través de:

A. A. Nuestros agentes comerciales (en tienda o vía chat, llamada telefónica o videollamada) o nuestros representantes de atención al cliente (por ejemplo por teléfono o chat) cuando usted comparte datos personales con nosotros;

B. B. Nuestras páginas web o sus aplicaciones, esté registrado o no, para completar encuestas, procesos de registro o formas. También podemos usar cookies u otras tecnologías online de publicidad para dicho propósito.

C. C. Cualquier formato que pongamos a su disposición– por ejemplo, cuando compre un producto, podemos recopilar ciertos datos personales en relación con su pago como el precio de la compra y fecha y referencia del producto (no guardamos ninguna información personal bancaria más tiempo de lo necesario para completar la transacción).

D. D. Por fuentes externas como por ejemplo redes sociales.

En general, recopilamos sus datos personales a través de cualquier método que usted use para interactuar con nuestros agentes comerciales, bien sea en nuestras tiendas o a través del servicio de atención al cliente vía telefónica, email, chat o mensaje de texto. Nuestros agentes comerciales o servicio de atención al cliente pueden usar varios métodos para recopilar sus datos personales durante o después de la interacción. Además, Podemos obtener datos personales por parte de servicios proporcionados por otras compañías para actualizar o completar sus datos personales, por ejemplo cuando usted vincule su perfil en redes sociales con su perfile Gucci. Estas compañías tienen sus propias políticas de privacidad y cookies en uso así que recuerde que el dato personal que usted les da estará sujeto a sus normas y no a las nuestras.

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Por qué recopilamos su información personal?

¿Qué información personal recopilamos?

¿Cuáles son sus derechos en relación con su información personal?

¿Quiénes son nuestras fuentes de terceros?

8. ¿QUIÉNES SON NUESTRAS FUENTES DE TERCEROS?

Obtenemos mayormente la información directamente de usted. Ocasionalmente, también obtenemos información acerca de usted por parte de fuentes de terceros.

We will only gather such information when the third parties either have obtained your consent or are otherwise legally allowed to share such information. In certain limited circumstances, some third parties may be required to disclose your personal information to us.

Recopilamos tan sólo información cuando las terceras partes bien hayan obtenido su consentimiento o de otro modo están legalmente permitidos a compartir dicha información. En ciertas limitadas circunstancias, algunas terceras partes pueden estar obligadas a compartir su información personal con nosotros.

Para más información acerca de nuestro intercambio de información con estas fuentes de terceras partes, por favor diríjase a la sección ¿Con quién compartimos su información personal?

Nuestras categorías de terceras fuentes pueden incluir::

Nuestros minoristas y distribuidores, ya que éstos pueden recopilar su información personal cuando usted interactúe con ellos;
Nuestros afiliados y subsidiarios;
Nuestros socios de eventos ya que usted puede compartir cierta información personal cuando interactúe con ellos;
Redes sociales de acuerdo con sus propias políticas de privacidad;
Nuestros socios tecnológicos y organizaciones de investigación de mercados;
Nuestros socios de negocios y socios autorizados;
Comerciales que proporcionen servicios en nuestro nombre;
De sus dispositivos, como cuando visita nuestras páginas web;
Su familia o amigos, como cuando éstos proporcionan su información de contacto, para poder enviarle información que tal vez le interese;
Compañías de publicidad online;
Agencias de información al consumidor;
Distribuidores de datos de consume (por ejemplo, en conexión con publicidad online);
Autoridades judiciales o policiales o cualquier otro tipo de autoridad pública; y
Entidades gubernamentales.

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Quién recopila y usa su información personal?

¿Por qué recopilamos su información personal?

¿Qué información personal recopilamos?

¿Cuáles son sus derechos en relación con su información personal?

¿Con quién compartimos su información personal?

9. ¿DEBERÍA COMPARTIR SIEMPRE SU INFORMACIÓN PERSONAL CON NOSOTROS?

Puede que no siempre tenga que estar obligado a proporcionarnos con la información personal que le pidamos: cualquier información personal que esté requerido esta marcada claramente como obligatoria.

Cuando no quiera compartir cierta información personal con nosotros, puede simplemente no proporcionarla, o darse de baja del tratamiento de su información personal cuando esta opción se le ofrezca.

Sin embargo, si decide no proporcionar cierta información personal, puede no beneficiarse de algunos de nuestros servicios para los cuales es necesaria la provisión de dicha información personal.

Puede ser que le pidamos su información personal para cumplir con ciertos requisitos legal. En dichos casos, le notificaremos con el debido tiempo y le informaremos acerca de si su información personal es obligatoria o no (así como de las posibles consecuencias si no provee su información personal).

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Por qué recopilamos su información personal?

¿Qué información personal recopilamos?

¿Cómo recopilamos su información personal?

¿Cuáles son sus derechos en relación con su información personal?

10. ¿POR CUÁNTO TIEMPO GUARDAMOS SU INFORMACIÓN PERSONAL?

Nuestro enfoque general es retener la información personal por tanto tiempo como sea necesario.

Cuando tenga un perfil Gucci, un perfil de cliente potencial o subscribirse a nuestro boletín de novedades, generalmente retenemos su información personal por un período de 5 años desde la última interacción que haya iniciado con nosotros.
Cuando interactúe con nuestro servicio de atención al cliente, generalmente retendremos las grabaciones de las llamadas por 45 días ( a menos que un período de retención más largo sea requerido por ley), y la otra información personal que haya compartido con nosotros (incluso información personal compartida via email, chat o mensaje de texto o cuando nuestra interacción esté transcrita), por 5 anos desde la última interacción que usted inició con nosotros.

Podemos retener información personal por un período más corto o largo de tiempo, por ejemplo, donde estemos obligados a hacerlo así de acuerdo con los requisitos relevantes a nivel legal, fiscal y contable.

Última interacción debe definirse como el último contacto que usted inició que sea trazable por nuestros sistemas o por un agente comercial. Último contacto puede ser la última vez que se le ofreció una llamada, un correo comercial o una reunión y a la cual usted respondió favorablemente. Por ejemplo, haciendo click en un link incluido en un correo electrónico (excepto para un link para darse de baja de recibir contenido promocional), tener una conversación en nuestra página web o asistir a una cita en una de nuestras tiendas será considerado como un último contacto. En cambio, abrir un correo o visitar nuestra página web sin iniciar sesión no será calificado como último contacto.

Antes de borrar información personal de su perfil Gucci o su perfil de cliente potencial, le contactaremos para informarle de dicho borrado y usted puede pedirnos guardar su información personal. No respondiéndole usted acepta dicho borrado de cualquier información personal que no estemos legalmente obligados a guardar de acuerdo con los requisitos legales, fiscales y contables.

Destruiremos su información personal sin demora una vez ya no sea más necesaria (por ejemplo, si los propósitos de recopilación/ uso de la información personal hayan sido cumplidos, si el período marcado para la retención expira), de una forma que impida que dicha información personal pueda ser restaurada o recuperada. Si imprimida en papel, la información personal será destruida triturándola, incinerándola o cualquier método similar y, si guardado en formato electrónico, la información personal será destruida por métodos técnicos que garanticen que su información personal no puede ser restaurada o recuperada después.

En circunstancias específicas podemos guardar su información personal durante más tiempo según el estatuto aplicable de limitaciones para poder tener un registro detallado de sus tratos con usted en el caso de cualquier queja o dificultad.

Información adicional para residentes en Corea del Sur:

Podemos mantener cierta información personal de acuerdo con los siguientes requisitos legales:

Registro de contratos y bajas de suscripciones: 5 años (tal y como estipulado en el Decreto para la Protección del Consumidor en Transacciones de Comercio Electrónico).
Registro de quejas de consumidores y tratamiento de disputas: 3 años (tal y como estipulado bajo el Decreto para la Protección del Consumidor en Transacciones de Comercio Electrónico)
Registro de inicios de sesión: 3 meses (tal y como estipulado bajo el Decreto de Protección del Secreto de Comunicaciones

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Por qué recopilamos su información personal?

¿Qué información personal recopilamos?

¿Cuáles son sus derechos en relación con su información personal?

11. ¿CÓMO PROTEGEMOS SU INFORMACIÓN PERSONAL?

Nosotros Gucci, estamos fuertemente comprometidos a mantener sus datos personales de forma segura.

Para ello, hemos diseñado nuestros servicios con su seguridad en mente. Dentro de nuestro grupo, tenemos equipos dedicados a gestionar y asegurar la seguridad y privacidad de sus datos personales. Hemos adoptado específicas medidas de seguridad técnicas y organizativas acorde con las leyes y regulaciones aplicables para proteger la información personal de su destrucción accidental o ilegal, pérdida accidental, alteración, revelación desautorizada o acceso.

Por ejemplo, siempre cuando la información personal se pasa entre su dispositivo y nuestros servidores, hemos asegurado que esté encriptada usando Secure Sockets Layer (“SSL”) y/u otros métodos de seguridad. Hemos implementado Hyper Text Transfer Protocol por encima de Secure Socket Layer (“HTTPS”) para poder proteger su conexión en nuestra página web. Todos sus datos personales están almacenados en servidores seguros.

También hemos establecido nuestro Sistema de gestión de seguridad personal especializado. Por ejemplo, controlamos de forma estricta el ámbito de autorización de los empleados que tienen acceso a la información personal que recopilamos y procesamos. Revelamos o proporcionamos acceso a sus datos personales tan solo si es estrictamente necesario con nuestros empleados o a terceras fuentes listadas en la sección ¿Con quién compartimos sus datos personales? , y tan sólo a través de sistemas seguros. Revisamos de forma regular nuestra recopilación de información, almacenamiento y prácticas de gestión, incluyendo medidas de seguridad físicas para estar protegida contra cualquier acceso y uso desautorizado.

Llevamos a cabo cursos, pruebas de seguridad y protección de la privacidad de forma regular para reforzar la conciencia de nuestros empleados acerca de la importancia de proteger sus datos personales. Tomamos las medidas comercialmente razonables para asegurar que nuestros socios comerciales y proveedores de servicios a terceras partes son capaces de proteger sus datos personales. Nuestros empleados y aquellos de nuestros socios comerciales y proveedores de servicios a terceras partes que tienen acceso a sus datos personales están sujetos a obligaciones contractuales ejecutables de confidencialidad y provisiones específicas de privacidad contractual.

En el evento de un incidente de seguridad resultando en cualquier incumplimiento de dato personal, tal y como calificado por la ley, tenemos un plan de respuesta de emergencia en marcha para prevenir la expansión de dicho incidente de seguridad. Además, informaremos acerca de dicha infracción en materia de dato personal a la autoridad supervisora pertinente tal y como requerido por la ley vigente y le informaremos vía un canal apropiado como y cuando sea requerido por la ley vigente.

Por favor tenga en cuenta que, para mantener sus datos personales seguros, podemos ocasionalmente reinstalar su contraseña.

Sin embargo, tenga en cuenta que no hay servicio que pueda ser totalmente seguro, y que usted juega un rol clave en mantener sus datos personales de forma segura. Para la mejor protección posible de sus datos personales fuera de los límites de nuestro control, sus dispositivos deben estar protegidos (por ejemplo, con softwares antivirus actualizados) y sus proveedores de servicios de Internet deben haber tomado las medidas necesarias para la seguridad de la transmisión de la información personal a través de la red (por ejemplo, con cortafuegos y filtrados anti-spam). Usted acepta las inherentes implicaciones de interactuar en Internet y no nos hace responsables a nosotros o a nuestros socios de ningún incidente de seguridad o infracción de dato personal a menos que sea debido a negligencia por nuestra parte.

¿Quiere saber más? Puede que esté interesado en las siguientes secciones de nuestra Política de Privacidad:

¿Dónde almacenamos su información personal?

¿Cuáles son sus derechos en relación con su información personal?

12. ¿DÓNDE TRANSFERIMOS Y ALMACENAMOS SUS DATOS PERSONALES?

We operate globally and may transfer your personal information to other companies within Kering or to approved partners in locations around the world. We want you to have the best service and customer experience, whether online or in person all over the world. For this purpose, we may have to share your personal information outside the country where you have first shared it with us. When we do so, it will always be for the purposes described in this privacy policy and where we are satisfied with the levels of protection and security implemented in compliance with applicable privacy legislation. This sharing of your personal information is necessary to enable us to perform the contracts we have with you or take steps at your request, prior to entering into a contract, in order to offer you a global customer experience.

In most cases, the personal information we collect from you will be stored in servers located in the European Union or Switzerland. However, this may vary depending on the country in which the information is collected or applicable legislation. For more information about the location where your personal information is stored, you can contact us at privacy@gucci.com (or see How can you contact us?)

Your personal information will be mainly stored in servers located in the People’s Republic of China, the European Union, the United States and Switzerland if you are a Chinese customer or if your personal information is collected in the People’s Republic of China.

You will be considered as a Chinese customer if the personal Information you provide us is mainly linked to China Mainland (for example, your primary address is in the People’s Republic of China, your phone number is a Chinese phone number, you shop on a Chinese dedicated website or e-commerce channel such as the WeChat mini program or if you inform us that your country of residence is China Mainland)

When we share, use or transfer personal information from China, we, according to Chinese privacy law and applicable cross-border assessment regulation, will conduct the assessment and ensure these activities are compliant. Our parent company Kering S.A is the receiver of your personal information transferred to European Union and Switzerland. The contact of Kering S.A is 40 rue de Sèvres, 75007 Paris, France or you can contact us via email address at privacy@kering.com.

We want to ensure that your personal information is always safely used and available to you, wherever you want to access it and for whatever reason you wish to use it.

When we share, use, or transfer personal information outside the country in which the information is collected, we will put in place appropriate measures to legitimize such transfer under applicable privacy legislation, which may include, as applicable, obtaining your consent or implementing adequate contractual safeguards. In particular, if we transfer your personal information from the European Union or Switzerland to a country for which no adequation decision has been adopted by the relevant authorities, we use standard contractual clauses approved by the relevant authorities (such as European Commission). You can contact us at privacy@gucci.com (or see How can you contact us?) for more information about these safeguards including how to obtain copies of this information.

Want to know more? You may be interested in the following sections of our Privacy Policy:

What personal information do we collect?

How do we protect your personal information?

What are your rights regarding your personal information?

13. WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share and disclose your personal information for business purposes with the categories of recipients listed below. We may also receive personal information about you from some of them as our third-party sources. The processing of personal information by such third parties relies on the legal bases listed for the relevant purposes in the section Why do we collect your personal information? (or the relevant appendix for your jurisdiction). If you would like more information about the sharing of your personal information, including the list of recipients, please contact our privacy team and Data Protection Officer at privacy@gucci.com (or see How can you contact us?)

A. Approved partners acting as service providers

To use your personal information, we rely on approved partners. All approved partners are bound by an obligation to implement appropriate security measures to protect personal data in their possession, and bound by a strict confidentiality agreement and specific contractual provisions on “how” and “when” they are allowed to collect and use your personal information. Your personal information may be accessible to the following authorised personnel on a need-to-know basis:

• Kering and other affiliates of our group -

Our parent company Kering and its affiliates are our main approved partners. They will have access to your personal information but will never use it in contradiction to this privacy policy.

Kering and its affiliates enable us to: offer you our products and services (e.g. via wholesale management and sales processes); provide you with our customer service (e.g. responding when you contact us by phone, mail, text message, chat or social media); manage your Gucci profile (e.g. by keeping your information safe and performing IT-related functions attached to your Gucci profile); and, through shared services, to manage and better understand our business.

• Retailers, resellers, delivery providers, fulfilment companies and transaction partners -

These partners mainly enable us to provide you with the products and services you have requested (e.g. ensuring your bank can proceed with payment, or delivering a product you have purchased on our website).

For sake of clarity, please note that such partners also carry out processing activities in parallel for their own purposes, acting then as data controllers (see Approved partners acting also on their own account below). In this respect, our privacy policy does not extend to the processing activities carried out by these partners where the latter are acting on their own account, as data controller for the performance of their services.

This can be the case when payment services provider carries out fraud detection processes. These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.

They can also be involved in creating and/or managing your Gucci profile (e.g. collecting your personal information and consent on our behalf so that we can set up your profile, linking your purchase to your Gucci profile so you can easily find it again, or providing your personal information when you access your Gucci profile).

• Marketing services, advertising providers, communication (email, SMS, MMS) providers and social networks -

They help us manage your Gucci profile, provide you with relevant information, updates, and tailored marketing content (e.g. by sending you emails based on your previous purchases or on sweepstakes, contests and advertisements you have browsed ), and send you non-marketing communications. We may also use postal delivery providers. They enable us to send you any communication and marketing content (e.g. letters and event invitations).

Social networks enable us to provide you with relevant information and updates, marketing content (e.g. advertisements based on look-alike profiles) and relevant customer service (e.g. when you use social media to contact us). Please be aware that they have their own privacy and cookies policies in place, so the personal information you give them will be subject to their rules and not ours.

• IT service providers -

These partners enable us to:

- Provide you with the products and services you have requested (e.g. by managing our e-commerce website and our applications, ) and manage your Gucci profile (e.g. by making sure it is available at any time when you interact with us, and linking your purchases to it);

- Provide you with relevant customer service (e.g. by allowing you to use chat services);

- Send you relevant information, updates and marketing content (e.g. by sending you tailored emails, SMS, MMS, chat messages etc.);

- Send you non-marketing communications (e.g. by emailing you to verify your identity when you sign up);

- Undertake transactions securely (e.g. by identifying potential behaviour that could be a threat to your personal information or guarding against third-party misuse of your payment details to purchase products);

- Assess and better understand our business (e.g. by providing personal information visualisation tools); and

- Optimise and manage our website and other means of communication (e.g. by ensuring that our website is always available based on your browsing habits).

• Audit, law firms and similar corporate professional service providers, data analysis providers -

These partners enable us to better understand and conduct our business (they include accountants, lawyers and auditors who may need to use your personal information). In addition, data analysis providers may enable us to provide you with relevant information, updates and marketing content (e.g. by analysing your answers to a survey, providing insights and helping us to analyse trends and improve our products and services).

B. Approved partners acting also on their own account

To use some of your personal information (see “Why do we collect your personal information”), we rely on approved partners. Certain approved partners may be able to determine “why” and “how” your personal information is used.

• Social networks

We manage our fan pages on the social networks listed below, a social network operated by our services. We use our fan pages to inform our community about our company, our products, our services and our offerings, as well as about current developments and to communicate with our users. You can send us messages, as well as share, comment or "like" our messages. We process the profiles of users of our products and services (in particular the user's name) and our interactions with them (for example the content of messages or comments) to process the information requests they submit and respond to their questions. The legal basis for such data processing is the provision of the services requested by the user concerned on social network, or if your country of residency doesn’t acknowledge the performance of a contract as a valid legal basis, then please consider that the actual legal basis is your consent when interacting with us via our social networks.

We may also use statistical functions provided by social networks on how our users use our fan page. These data statistics are based on personal data collected during a user's visit, or on the user's interaction with our content. Our legitimate interest in this regard is the improvement and optimization of our fan page, which is also in the interest of our users, or if your country of residency doesn’t acknowledge legitimate interest as a valid legal basis, then please consider that the actual legal basis is your consent when interacting with us via our fan page.

Lastly, social networks enable us to provide you with relevant information and updates, marketing content (e.g. advertisements based on look-alike profiles) and relevant customer service (e.g. when you use social media to contact us). Please be aware that they have their own privacy and cookies policies in place, so the personal information you give them will be subject to their rules and not ours.

• Retailers (including online), resellers, franchisees and licensees

Certain points of sale, carrying out their business under the Gucci name, may act as independent data controllers and are able to determine “why” and “how” they use the personal information you share with them. Please be aware that our privacy policy does not extend to services provided by other companies on their own account. They have their own privacy policies in place, so remember that any personal information you give them will be subject to their rules and not ours.

• Certain social media such as Facebook page insight, in accordance with Facebook Page Insights Data Policy. -

When you purchase products on our website, we might disclose your transaction details to Riskified Ltd., a company with registered offices at 30 Kalisher St., Tel Aviv 6525724, Israel (hereinafter referred to as “Riskified”), that will carry out security and anti-fraud checks on the transactions carried out on our website. The disclosure may be based on our legitimate interest in preventing fraudulent online transactions or the legal basis applicable in your country of residence (see Why do we collect your personal information?).

Riskified will also process your transaction’s details as a data controller (i) in order to review purchases for possible fraudulent activity; (ii) by storing your transactions’ details in its database for use in enhancing its anti-fraud services; and; (iii) to develop additional services, all in accordance with Riskified’s Privacy Policy.

Riskified will process your transaction details by automated means and will aggregate them with other personal information relating to transactions concluded by you on other e-commerce platforms, in order to assess the regularity of the payment, according to pre-determined criteria.

Your personal information will be processed by Riskified in the State of Israel and is transferred according to the adequacy decision of the European Commission, adopted on 31 January 2011, which recognises that the legal system of the State of Israel ensures an adequate level of protection of personal information.

C. Actual or potential buyers as part of a business transfer -

We may disclose your personal information to an actual or a potential buyer (and its agents and advisers) in relation to any actual or proposed divestiture, merger, acquisition, joint venture, bankruptcy, dissolution, reorganisation, or any other similar transaction or proceeding in compliance with applicable laws and regulations. Where this is required, we will take steps to minimise any data that is shared.

D. Law enforcement body, regulatory body, government agency, court, lawyers to comply with laws and defend our rights and interests -

We may disclose your personal information to any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is (i) required as a matter of applicable law or regulation, (ii) necessary to exercise, establish or defend our legal rights, or (iii) necessary to protect your interests or those of any other person, and on the legal basis set out in this privacy policy. Where this is required, we will take steps to minimise any data that is shared.

E. At your request or for our legitimate interest or compliance with laws and regulations -

We may disclose your personal information to any other person: with your consent; where we have an overriding legitimate interest (on balance with your interests) to do so; or where we have a legal or regulatory obligation to do so.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What are your rights regarding your personal information?

Can the privacy policy change?

Do we use cookies or other online advertising technologies?

14. HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?

Protecting the safety and privacy of children is very important to us.

By creating your Gucci profile, or by registering through any means, or by placing an order, you confirm that you have reached the age of consent in your country of residence (or, if you are under the age of consent, that your parent(s) or legal guardian(s) also agree(s) to such registration or order when they can give you such authorization under the law of your country of residence).

If we become aware (including through a request from your parent(s) or legal guardian(s)) that we have inadvertently received personal information in contradiction to the above, we will delete such personal information from our records.

If you are a minor, and have created a Gucci profile, we may collect the categories of personal information mentioned in the section What personal information do we collect?, and use your personal information for the purposes listed in the section Why do we collect your personal information?, unless prohibited by applicable laws. You, or your parent(s) or legal guardian(s), when permitted or required under the laws of your country of residence, may exercise over your personal information the rights listed in the section What are your rights regarding your personal information?

Want to know more? You may be interested in the following sections of our Privacy Policy:

Should you always share your personal information with us?

For how long do we keep your personal information?

How do we protect your personal information?

Where do we store your personal information?

What are your rights regarding your personal information?

15. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?

Subject to your applicable privacy legislation, you may be entitled to one or more of the following rights and exercise them on your own or via a legal representative acting on your behalf. We, Gucci, are committed to protecting your rights and allowing you to exercise them. You will never be discriminated against when you exercise your right in good faith under any applicable privacy law.

If you need any further information regarding your rights, how to exercise any of your rights, or if you have any complaints or questions regarding our privacy practices, please contact our privacy team and Data Protection Officer at privacy@gucci.com (or see How can you contact us?).

If you are a Californian resident, please see the section ”What are your rights regarding your personal information?” in Appendix 4 – Specific information for Californian residents.

A. Right of access, rectification and erasure

Under certain circumstances you may have the right to request access to and obtain a copy of any of your personal information that we may hold. Such right of access also includes the right to receive information in particular about the purposes of the processing, the categories of personal information concerned, the categories of recipients to whom your information may be disclosed, and the envisaged period for the retention of your information.
You may also request correction of any inaccurate personal information relating to you and to request the deletion of your personal information. You can see and update most of this personal information yourself online, or by contacting our customer services, or by emailing our privacy team at privacy@gucci.com (or see How can you contact us?).

Specifically, subject to your applicable privacy legislation, your right of access may include:

- the right to request whether and how your personal information is processed and whether it has been shared with a third party in the preceding 12 months, in particular if you are an Aruban resident.

- the right to obtain information about the existence of your personal information in our information system, the owner or operator of your personal information, the sources from which your personal information has been obtained (and proof of the legality of the method of collection of such information), the purposes, timing and methods of processing of your personal information, including the persons who may have access to such information and the information systems with which your personal information may be exchanged, the legal justification for and legal consequences resulting from the collection, processing and transfer to third parties of your personal information, and where applicable the existence of a compliance certificate and completion of the state examination of the information system in which your personal information is recorded, in particular if you are a resident of Azerbaijan.

- the right to obtain confirmation that we process personal information about you, to request information about the public and private entities with whom we have shared your personal information, and to request information about the possibility of denying consent and the consequences of such denial, in particular if you are a Brazilian resident.
- if we cannot satisfy your request for correction, the right to request that a statement of correction be attached to your information noting that a correction has been sought but not made, in particular if you are a resident of New Zealand.

- the right to be informed of any disclosure of inaccurate personal information about you, in particular if you are a resident of Qatar.

B. Right to withdraw consent

Where processing of your personal information is based on your consent, you have the right to withdraw it at any time. For example, if you no longer wish to receive electronic marketing communications, you can change the settings in your Gucci profile, use the ‘unsubscribe’ link provided in our emails, text the STOP number in our text messages, or contact us directly and we will stop sending you communications. Please note that the withdrawal of your consent will not affect the lawfulness of processing based on your consent as carried out before such withdrawal.

If you are a resident of the United States or Guam, please also see Specific information on text and instant messages for residents of the United States or Guam residents.

C. Right to personal information portability

Under certain conditions, you may have the right to receive personal information you have provided to us within a structured, commonly used and machine-readable format, and also to require us to transmit it to another data controller where this is technically feasible.

D. Right to restriction of processing

Subject to privacy legislation applicable to you, you may have the right to restrict our processing of your personal information in particular where:

- you contest the accuracy of the personal information (until we have taken sufficient steps to correct or verify its accuracy);

- the processing is unlawful, but you do not want us to erase the personal information;

- we no longer need your personal information for the purposes of the processing, but you require such personal information to establish, exercise or defend legal claims; or

- you have objected to processing that has been justified on legitimate interest grounds, pending verification as to whether we have compelling legitimate grounds to continue processing.

Where personal information is subject to restriction in this way, we will only process it with your consent or to establish, exercise or defend legal claims, in accordance with local legislation.

Specifically, subject to your applicable privacy legislation, your right to restriction of processing may include:

- the right to apply for the transfer of your personal information to an archive, and the right to demand a ban on the collection and processing of your personal information, in particular if you are a resident of Azerbaijan.

- the right to request the anonymization, blocking or deletion of any unnecessary or excessive personal information or personal information processed unlawfully, in particular if you are a Brazilian resident.

- the right to request us to stop transferring your personal information to a third party, in particular if you are a Vietnamese resident.

E. Right to object to processing

Where we rely on legitimate interest to process personal information, you may have the right to object to that processing. In this case, we must stop using your personal information for that purpose unless we can either demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms or where we need to process the personal information in order to establish, exercise or defend legal claims. Where we rely on legitimate interest as a justification for processing, we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.

Where your personal information is processed for direct marketing purposes, you may also have the right to object to this at any time. This includes profiling to the extent that it is related to such direct marketing. For example, if you wish to object to receiving electronic marketing communications, you can change the settings in your Gucci profile, or use the ‘unsubscribe’ link provided in our emails, or text the STOP number in our text messages, or contact us directly and we will stop sending you communications.

If you are a resident of the United States or Guam, please also see Specific information on text and instant messages for residents of the United States or Guam residents.

F. Deceased person rights to privacy

To exercise rights on behalf of a deceased individual, you may be required to provide us with proof that you are an immediate family member or executor of the deceased person. Subject to applicable privacy laws, we may not be able to support your request. Please be informed that under certain laws (for example in France), you can define directives relating to the storage, erasure and communication of your personal information after your death.

G. Right to lodge a complaint

You also have the right to lodge a complaint with your local supervisory authority if you consider that the processing of your personal information infringes applicable law.

If you are a resident of a Member State of the European Economic Area, you may refer to the list of data protection authorities in the European Economic Area available here. If you are a resident of Qatar, you may contact your data protection authority, the Compliance and Data Protection (CDP) department, through the channels listed here.

Under applicable legislation, you may have the right to bring complaints relating to the processing of your personal information before civil courts.

H. Modalities of response to your requests, additional information or assistance

If you need any further information regarding your rights or how to exercise any of your rights, or if you have any complaints or questions regarding our privacy practices, please contact our privacy team and Data Protection Officer at privacy@gucci.com (or see How can you contact us? ).

To help protect your privacy and maintain security, we will take steps and may require you to provide certain information to verify your identity before granting you access to your personal information or complying with your request.

Where permissible under applicable law, we reserve the right to charge a fee for instance if your request is manifestly unfounded or excessive, to cover the administrative costs incurred by your request. We will endeavour to respond to your request as soon as possible and in any case within the applicable timeframe.

In certain countries (such as if you are a Californian resident), if you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the person whose personal information is the subject of the request.

If you designate an authorised agent to make an access, deletion or opt-out of sale request on your behalf (a) we may require you to provide the authorised agent written permission to do so, and (b) for access and deletion requests, we may require you to verify your own identity directly with us.

Want to know more? You may be interested in the following sections of our Customer Privacy Policy:

Who collects & uses your personal information?

How do we protect your personal information?

Where do we store your personal information?

With whom do we share your personal information?

16. CAN THE PRIVACY POLICY CHANGE?

We may occasionally make changes to this privacy policy, for example to comply with new requirements imposed by applicable laws or technical requirements. We will post the updated privacy policy on our website. We therefore encourage you to review this page every so often.

We may also notify you in case of material changes and, where required by applicable law, we will seek your consent to those changes.

If we wish to process your personal information for a new purpose not described in this privacy policy, where necessary we will inform you and where required we will seek your consent.

Want to know more? You may be interested in the following sections of our Privacy Policy:

What is covered by this privacy policy?

Who collects & uses your personal information?

What are your rights regarding your personal information?

17. DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic data. We also share information on your use of our site with our social media, advertising and analytics partners. You can read more about any of our purposes or the vendors that we use by clicking on ‘Cookie Settings.’ This preference centre is accessible at any time through the ‘Cookie Settings’ button located on every page.

When you visit any website, it may store or retrieve information using your browser, mostly in the form of cookies. This information might be personal information about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.

At any time you have the option to accept or decline the use of cookies using the on/off settings of the preference centre, by clicking on the button below:

A. What is a cookie?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to place on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and are called first party cookies. We also use third-party cookies – which are cookies from a domain other than that of the website you are visiting – for our advertising and marketing initiatives.

B. Why do we use cookie?

Cookies are used for various purposes, such as allowing the user to navigate between pages seamlessly, implementing the user’s preferences and improving their overall browsing experience, by customising the website according to their navigation and user profile as a Gucci customer. They can also help ensure that the adverts seen online by the user are more relevant to them and their interests.

C. What types of cookie do we use?

Our website uses several types of cookie which have different durations. In particular we use:

- Session cookies, which only last for the duration of a browsing session and facilitate your experience on our website; and

- Persistent cookies, which last for more than one visit and memorise your preferred settings regarding our website.

These cookies can also be categorised as follows, depending on who sets them on our website:

- First party cookies, which are supplied by the publisher of the website you are visiting, so that it functions properly.

- Third party cookies, which are set on the website by third parties, and are intended to collect data in different ways and for several purposes, for example: collection of analytics data and information on social interactions and behaviours, and also for promotional activities.

D. What categories of cookie are on our website?

The types of cookie used on our website serve different purposes and can fall into one of the categories below.

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.

Performance & analytics cookies

These cookies allow us to collect behavioral data and determine traffic sources, so we can

• Measure the traffic on the website or our mobile application. They help us to find out which pages are the most and least popular and see how visitors move around the website or our mobile application by distinguishing users and sessions, determining new sessions/visits and counting the number of pages viewed in the current session and the recording type. We will also track the traffic source or campaign that explains how you reach our website, via which partners for example, to measure the impact and the effectiveness of our partnership with other merchants or our advertising campaign.

• Understand by who and how our site is used. Performance and analytics cookies are also used to rationalize traffic counting and user behavior across several platform integrations. They allow us to store visitor custom variable information, test different versions of our website or our mobile application or our content, and allow third-party providers helping us analyze and optimize our content.

In order to obtain accurate analytics while enabling you to make your choice regarding the use of cookies and other tracking tools, we've implemented a dedicated solution allowing us to record and counting your preferences. If you prefer not to be tracked, this system will help us complete our analysis and reports by looking at other users similar to you. This information doesn't let us know who you are or keep tracking your browsing on our website.

Functionality cookies

These cookies enable the personalisation of website content by recognising users and remembering their preferences. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Profiling and targeting cookies

These cookies may be set through our website or our application by us or our advertising partners. They may be used to build a persona based on your navigation and your interests to personalize your experience by providing adapted content, features and products or show you relevant advertisements on other sites. We may also use the information collected through these trackers to push advertisements, on partners' websites or social networks, to people who can share the same interests as you.

They do not directly store personal information but are based on uniquely identifying your browser and devices.

If you do not allow these cookies, you will experience less targeted advertising.

Social cookies

These cookies are set by a range of social media services that we have added to the site and which enable you to share our content with your friends and networks. They can track your browser across other sites and build a profile based on your interests. This may influence the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

E. How to customise your cookie settings

At any time you have the option to accept or decline the use of cookies using the on/off settings of the preference centre, by clicking on the ‘Cookie Settings’ button located on every page:

Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and to change our default settings. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.

If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc.), you must repeat this procedure for each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.

Please note that if you completely disable cookies from the browser, some of our website functionalities might be lost, for example, normal browsing of the site and purchasing activity, while any personalised activity such as the advertising you receive when you visit this website will not be tailored to your interests.

For more information on third-party cookies (e.g. advertising or targeting cookies) and how to disable them directly from the browser instead of our preference centre, we invite you to read the relevant privacy policy and opt-out guidelines which can be found here: https://www.youronlinechoices.com/

F. Do we share data collected through cookies?
We may collect information on our website or our application through cookies and share it with third parties such as social networks or advertising platforms, as well as other companies within Kering, advertising agencies/providers and IT providers (e.g. hosting providers), with your consent where required.

G. How to customise your cookie settings

Sale of your personal information

If you choose to enable third party cookies via Cookie Settings, third parties (such as approved analytics and advertising partners) will collect your personal information via automated technologies on our websites, primarily in an effort to provide you with content and advertisements that may be of interest to you and on the legal bases set out in this privacy policy. The choice is yours. You may elect not to send your personal information to them at any time.

Please note that deciding not to share your information via third party cookies does not mean you will stop seeing ads, but these ads will not be tailored to you based on information derived from your activities on our websites.

Please also note that depending on your selection, we may still share your information in ways that are not a “sale” or “sharing” under applicable U.S. state law, such as with our service providers, for our own online advertising purposes.

If you are a Californian resident you also have the right to submit a Shine the Light Request, which means you may request that we provide you with a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, as well as the identity of those third parties. Any such disclosures will be made consistent with your choices in Cookie Settings. You may contact us at the information below for a listing.

H. How to contact us

If you have any questions regarding our privacy practices or how we handle your data, please contact our privacy team and Data Protection Officer by sending an email to privacy@gucci.com (or see How can you contact us?).

7. Cookie List

18. HOW CAN YOU CONTACT US?

If you have any questions regarding our privacy practices or how we handle your information, please contact our privacy team and Data Protection Officer by sending an email to privacy@gucci.com.

U.S. residents may also call our toll-free number: +1.877.482.2430.

Malaysian residents may also use the following contact details: +603 2381 4108

South Korean residents may use the following contact details:

- Gucci DPO: 이혜진 / julie.lee@gucci.com / +82 2 3452 1921

APPENDIX 1 - Specific information for Australian residents ABOUT THE USE OF YOUR PERSONAL INFORMATION

Gucci will collect, hold, use and disclose your personal information for the following primary purposes.

If you would like more information, you can contact us at privacy@gucci.com (or see How can you contact us?)

A. To provide you with the products and services you have purchased or otherwise requested

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

To provide you with the products and services you have requested, we will access, collect, store and use your personal information for invoicing, payment management and internal accounting.

Some of the operations mentioned above can be implemented by partners of ours as identified in section “With whom do we share your personal information?”, in particular the registration, payment and delivery of your order. Your information may be communicated, used or collected directly via the information system of our partner.

Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product or a service, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace, including our restaurants’ bookings. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management, or to register your table’s booking in one of our restaurants.

During your visit to our store, we may need to collect your information in order to allow you to access our premises or when you wish to obtain a particular service: request for tax on products or in connection with our after-sales service, etc.

B. To manage your Gucci profile.

Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your Gucci profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

C. To provide you with tailored customer service and assistance.

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

For this purpose of providing you the Gucci experience, we will collect, store and use your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services. {read more}

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your Gucci profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us. In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording – such as real time listening or analysis – or listening in real time,) enables us to improve the quality and safety of our services and to provide you with tailored answers.

All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with Gucci. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of Gucci to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).

D. To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly, for instance after a purchase or a reservation within one of our restaurant. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, updates on our restaurant’s initiatives, offers, surveys, etc.

Our communications will be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your data includes some profiling activity.

When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com.

As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact, etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for, etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.

To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.

To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners, or by binding your social media open ID account with your Gucci profile (by using the dedicated QR Codes for example). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.

Personal information linked to your Gucci profile (your identification personal information such as your e-mail address, phone number, social network id, etc.) will enable us to reach you on third-party platforms or to create “ lookalike campaigns”, allowing us to find new people who are likely to be interested in our products because they may be similar to you. We may conduct such campaigns through our website, social media or other communication means such as search engine. When this kind of campaigns are conducted, before it is shared, your personal information is hashed and turned into short fingerprints that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual” (meaning they are shown according to the webpage you are browsing), or “behavioural” or “interest based” (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.

If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see “cookies or other online advertising technologies”. In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

E. To send you non-marketing communications.

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.

We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.

F. To manage our social networks

Gucci manages “Fan” pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.

When, as a user, you decide to interact with our social media pages (e.g. when you follow one of our pages, when you click "Like" on Facebook or "Follow" on Instagram or add a reaction to a post, when you "share" or add a "comment", etc.), we have access to public information in your profile. Your information is used for the purpose of interacting with you through the social network in question or to establish analyzes or statistics on the use of our pages or on the performance of our communications. Our services may remove your comments if they do not comply with our policies on the use of social networks (e.g. if your comments are insulting, illegal or malicious).

When you visit our “Fan” page, when you do not have an account or are not logged in to the relevant social network, we do not collect any personal information about you, except for the aggregated data provided to us by each social network.

G. To conduct our business securely and protect our activities and personnel.

To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available on this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.

We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity or to take note of any suspicious or actual non-compliance with our terms and conditions or fraud we incurred with respect to your dealings with us. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties. For example, when you purchase a product, your personal information will be associated with a unique code placed into and/or printed on such product so that by reading the unique code we can recognize the order as yours, to enable us to assess your compliance with our terms and conditions or to detect fraud by you, and to take enforcement and/or disciplinary action against you in the event of suspected or identified non-compliance or fraud by you.

In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions. For example, we can monitor our inbound and outbound interaction with our customer service (including via voice or video recording or listening in real time, with prior notice to you); also, mindful of the health of our employees, and for this sole purpose, we implement an anti-malicious calls procedure so that any occurrence of inappropriate behaviors such as harassment, insults or direct threats from users will be reported to our dedicated team. This will generate a warning to the concerned user and they will be recorded on our provisional list. The initial warning will set out the consequences of a second incident occurring. A second incident will lead to the suspension of any further calls from the user in question for a period of 4 months. During this period, the user will still be able to contact our customer services by other communication channels (e.g., regular mail or email) so we can attend their queries and preserve their rights at any given time.

H. To assess and better understand our business.

To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities

Certain activities which are required when conducting a business may involve the use of your personal information. This could include internal processes (such as finance control, accounting, stock management, production management, internal or external audit), certain legal obligations (for example, record-keeping or tax declaration), or analyses conducted in case of a merger or acquisition.

We may also conduct various business-related analytics & market research activities, which may require us to access or otherwise use some of your personal information, or to send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services and our business in general. It is also important for us to conduct operations that allow us to analyze and measure the performance of our marketing or communications campaigns. This may be the case, for example, when you click on one of our ads on our business partners website or when you make a purchase after viewing one of their ads. Please be aware that to do this, we may use cookies or other online advertising technologies.

I. To optimise and manage our website and other means of communication.

We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website, our mobile application, or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies requiring us to do so, we will always ensure that we have duly obtained your prior consent.

We may use some of your personal information to administer, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.

Your personal information may be collected, used, held or disclosed for other purposes with your consent or where otherwise permitted by applicable legislation.

APPENDIX 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, SAUDI ARABIA, Mexico, Chile, South Korea OR AZERBAIJAN about the use of your personal information

Gucci will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the following purposes. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation.

The processing of your personal information is justified on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information? ) for one of the purposes mentioned below.

When we require information from you for the below mentioned purposes, we generally request you to submit this to us voluntarily, i.e. you have the right to consent or not to consent to the collection and processing of your personal data. If you choose not to provide certain personal information, you may not be able to benefit from some of our services for which the provision of such personal information is necessary.

If you would like more information, you can contact us at privacy@gucci.com (or see How can you contact us?)

A. To provide you with the products and services you have purchased or otherwise requested

To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.

The purposes for which we process your personal information are as follows:
Providing you with the products and services you have purchased or otherwise requested either in our stores or online. This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.) For purchases made on our website, the contract is our Terms and Conditions of Sale.
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam, China and Saudi Arabia	Kuwait, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,.

B. To manage your Gucci profile.
Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

The purposes for which we process your personal information are as follows:
Administering, managing and maintaining your Gucci profile once you have requested us to create it. This could include data cleansing and deduplication.
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

C. To provide you with tailored customer service and assistance.
You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.

The purposes for which we process your personal information are as follows:
Administering, managing and maintaining your Gucci profile This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or otherwise choose to enter into a contract or voluntarily share your information with us,	Your consent, as provided when you create your Gucci profile or otherwise choose to enter into a contract or voluntarily share your information with us,

The purposes for which we process your personal information are as follows:
Administering, managing and maintaining a temporary record This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)	Your consent As deemed obtained when you choose to enter into a contract or voluntarily share your information with us	Your consent As deemed obtained when you choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
Inbound interaction – Providing you with the products, services or information you may request when you contact us
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights)	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:
Realtime interaction – To allow you to try on our products virtually or interact with other customers
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest To provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights) Or your consent if your facial image is pictured or if your personal information is visible to other customers	Performance of a contract When we collect information to provide you with relevant assistance about our products or services Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. We will notably rely on your consent if your facial image is pictured or if your personal information is visible to other customers.	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers. This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you.
The processing of your personal information is justified on the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights) Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us. When we collect information to provide you with relevant assistance about our products or services Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies	Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us. When we collect information to provide you with relevant assistance about our products or services Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies	Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us. When we collect information to provide you with relevant assistance about our products or services Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies

D. To enable you to receive relevant information and tailored marketing content.
You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly, for instance after a purchase or a reservation within one of our restaurant. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, updates on our restaurant’s initiatives, offers, surveys, etc.

Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual" (meaning they are shown according to the webpage you are browsing), or “behavioural" or “interest based" (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.

If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see "cookies or other online advertising technologies". In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

The purposes for which we process your personal information are as follows:
Sending or presenting you with tailored communication This includes communication such as updates about our products and services, invitations to events, offers, surveys. When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone). We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest in providing you with customised content When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent Your consent, as provided when you create your Gucci profile	Your consent, as provided when you create your Gucci profile.	Your consent, as provided when you create your Gucci profile.

The purposes for which we process your personal information are as follows:
Updating and supplementing or enriching your personal information This includes conducting data cleansing and deduplication. This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us Or compliance with a legal obligation When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request.	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, and such update relates to the administration and management of your Gucci profile Or compliance with a legal obligation When taking actions following a rectification or erasure request. Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Compliance with a legal obligation When taking actions following a rectification or erasure request. Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:
Creating lookalike campaigns Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).	Your consent, when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).	Your consent, when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).
The purposes for which we process your personal information are as follows:
Online advertisement Presenting you with online advertisements that are “contextual", “behavioural", “interest- based" or “tailored”, including by using cookies or other online advertising technologies
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent to cookies or other online advertising technologies	Your consent to cookies or other online advertising technologies	Your consent to cookies or other online advertising technologies

E. To send you non-marketing communications.
Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.

The purposes for which we process your personal information are as follows:
Providing you with the services and information you requested. For example identity verification, password or username reset, etc.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or compliance with a legal obligation	Compliance with a legal obligation, Or performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
Administering and managing your Gucci profile once you have requested us to create your Gucci profile
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

F. To manage our social networks
Gucci manages “Fan” pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.

The purposes for which we process your personal information are as follows:
Promote Gucci 's activities on social networks.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. Your consent, when you interact with us	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, including when you interact with us via the features proposed by the social network Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
Analyze the habits of users who visit our “Fan” pages or share our content.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. Your consent, when you interact with us	Your consent, when you interact with us	Your consent, when you interact with us

G. To conduct our business securely and protect our activities and personnel.
To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available in this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.

The purposes for which we process your personal information are as follows:
Implementing fraud prevention, detection and investigation measures and procedures against inappropriate behaviors against our employees to ensure physical security and cybersecurity, to safely deliver you products and services and to protect the health of our employees, also via voice or video recording or listening in real time both inbound and outbound conversations with our customer service, with prior notice to you.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Compliance with a legal obligation or our legitimate interests in protecting ourselves against fraud, protecting our employees against inappropriate behaviors, preventing criminal activity or collecting relevant information thereon or initiating an investigation thereof, and collecting information necessary for the investigation of any criminal activity, based on an official request from the investigating authorities (when such interest is not overridden by your own interests or fundamental rights)	Compliance with a legal obligation, or performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
In accordance with applicable law, implementing compliance-related and privacy-related activities
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Compliance with a legal obligation or our legitimate interest Where the processing is not prescribed by law but is a regulatory expectation (and such interest is not overridden by your own interests or fundamental rights)	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Compliance with a legal obligation or our legitimate interests in protecting our rights (when such interest is not overridden by your own interests or fundamental rights)	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

H. To assess and better understand our business.
To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities

The purposes for which we process your personal information are as follows:
Performing activities relating to the sale or service contract you have concluded with us. For example, accounting, stock management, keeping of records, etc.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam, China and Saudi Arabia	Kuwait, Mexico, Chile, South Korea and Azerbaijan
Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.	Compliance with a legal obligation, or performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation, Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
Conducting business-related analytics & market research activities
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interests in improving our products or services When such interest is not overridden by your own interests or fundamental rights. Your consent, when you answer surveys or customer satisfaction questions or when we use cookies or other online advertising technologies.	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us Or your consent to cookies, when we use cookies or other online advertising technologies	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies

The purposes for which we process your personal information are as follows:
Sharing necessary information with actual or potential buyers as part of a business transfer
The processing of your personal information is justified by the following legal basis:
Qatar and China	Vietnam and Saudi Arabia	Kuwait, Mexico, Chile, South Korea and Azerbaijan
Our legitimate interest in disclosing information necessary to complete our business transactions	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:
Sharing necessary information with auditors, law firms and similar corporate professional service providers, data analysis providers
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Compliance with a legal obligation Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interest is not overridden by your own interests or fundamental rights)	Compliance with a legal obligation, Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us	Compliance with a legal obligation, Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

I. To optimise and manage our website and other means of communication.
We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website, our mobile application, or face-to-face interaction in our stores.

The purposes for which we process your personal information are as follows:
Fixing operational problems such as pages crashing and software bugs
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies Or our legitimate interests when we use cookies or other online advertising technologies for which consent is not required under applicable law When such interest is not overridden by your own interests or fundamental rights	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies

The purposes for which we process your personal information are as follows:
Understanding how our means of communication are used and administer, optimise and improve them. This can include auditing the downloading of personal information from the Website.
The processing of your personal information is justified by the following legal basis:
Qatar	Vietnam and Saudi Arabia	Kuwait, China, Mexico, Chile, South Korea and Azerbaijan
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent when we use cookies or other online advertising technologies Or our legitimate interests to administer and improve our means of communication and other systems, in particular when using cookies or other online advertising technologies for which consent is not required under applicable law When our legitimate interest is not overridden by your own interests or fundamental rights	Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies	Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies

APPENDIX 3 - Specific information on text and instant messages for residents of the United States or Guam residents

This section applies when you provide prior express consent to receive text messages or instant messages from Gucci. Messages that you may receive from us may include one time or recurring text or instant messages relating to our products, our services, our activities or including any other information that you have requested. At enrollment for recurring messaging programs, we will specify the approximate frequency of messages.

You may opt-out of receiving future messages by texting STOP to the number indicated in our message. For help or for more information, you may contact us at privacy@gucci.com (or see How can you contact us?).

Messages are subject to the terms and conditions of your mobile carrier. Standard message and data rates may apply. Marketing and non-marketing text and instant messages may be sent to your mobile number using an automatic dialing system.

We cannot guarantee timing or receipt of the messages, as this may be affected by forces outside of our control. In the event that a message is delayed, or not received, we are not responsible for any related impacts.

You agree to provide us with a valid mobile number. If you change your mobile phone number, you agree to opt out of receipt of texts and instant messages prior to changing your mobile number

Appendix 4 – Specific information for US residents

A. What personal information do we collect

This section is meant to provide supplemental or specific information for residents of California and certain other US states. We encourage you to read the full privacy policy as well.

The personal information we collect about you includes information within the below categories of data. Note that the “Category” column listed below refers to the category of personal data as defined under California law and represents the categories of personal information that we have collected, and how it has been shared over the past 12 months. Inclusion of a category in the list below indicates only that we may collect some information within that category. We do not necessarily collect all information listed in a particular category, nor do we collect all categories of information for all individuals. We have collected and shared personal information in each of the below categories with our affiliates and service providers, as well as with government entities as necessary, for our business purposes within the last 12 months. We have not necessarily shared all information listed in a category.

Category	Source	Purpose of processing
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers, including information about your vehicle.	We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages. We may also collect information in this category from the third party sources set out in the “Who Are Our Third-Party Sources” section.	This set of personal information enables us to identify you, manage your Gucci profile, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content. In addition, some of our goods may be equipped with tags (e.g. RFID or NFC) and/or a printed code, which could be associated with your personal information, in order to detect security incidents and to protect against malicious, deceptive, fraudulent or illegal activity.
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, your name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.	We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages. We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section.	This set of personal information enables us to identify you, manage your Gucci profile, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages. We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section.	This set of personal information enables us to provide you with the products and services you have requested, manage your Gucci profile, provide you with relevant customer service and assistance, secure our communications and to manage and better understand our business.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.	We may collect information in this category from the use of cookies.	This set of personal information enables us to always offer you the optimum service by understanding you better. We use it to manage your Gucci profile, provide you with relevant customer service and assistance and also, in certain circumstances, to contact you for example by sending you relevant information, updates and tailored marketing content.
Geolocation data.	We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages. We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section. We may also collect this information from the use of cookies.	This set of personal information enables better delivery of the service you expect from us. It could include personal information related to your interactions with us and allows us to manage your Gucci profile, provide relevant customer service and tailored marketing content, establish communications and conduct our business securely, assess and better understand our business, and optimise and manage our website and other means of communication.
Audio, electronic, visual, thermal, olfactory, or similar information.	We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages. We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section.	This data (e.g. recordings of customer service calls, tags (e.g. RFID or NFC) and/or printed codes which could be associated with your personal information) is processed to answer your queries, detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and for compliance management.
Inferences (defined as “the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data”) drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages. We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section. We may also collect this information from the use of cookies.	This set of personal information enables us to always offer you the optimum service by understanding you better. We use it to manage your Gucci profile, provide you with relevant customer service and assistance and also, in certain circumstances, to contact you for example by sending you relevant information, updates and tailored marketing content.

In addition to the categories of information above, we also collect the following categories of sensitive personal information:

Category

Source

Purpose of processing

Social security number, driver’s license number or other state ID number, and passport information.

We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages.

We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section.

This set of personal information enables us to identify you, manage your Gucci profile, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content.

In addition, some of our goods may be equipped with tags (e.g. RFID or NFC) and/or a printed code, which could be associated with your personal information, in order to detect security incidents and to protect against malicious, deceptive, fraudulent or illegal activity.

Personal data of a known child.

We may collect information in this category directly from you or your interactions with our websites, applications, or sales associates, both in person and via phone, email, chat, or text messages.

We may also collect information in this category from the third party sources set out in the “Who are Our Third-Party Sources” section.

We may also collect this information from the use of cookies.

B. DO WE “SELL” OR “SHARE” YOUR PERSONAL INFORMATION?

As set out in our Cookie Policy, if you choose to enable third party cookies via Cookie Settings, third parties (such as approved analytics and advertising partners) will collect your personal information via automated technologies on our websites and applications, primarily in an effort to provide you with content and advertisements that may be of interest to you and on the legal bases set out in this privacy policy. The choice is yours. You may elect not to send your personal data to them at any time.

We have implemented a cookie “door” to ensure your cookie preferences are honored. We also have tools in place to better detect requests made using the Global Privacy Controls (“GPC”) signal as requests to opt-out of the sharing of personal information to the extent required by applicable law. If you wish to manage your cookie preferences directly with us, please go to our cookies settings or make a request using one of the methods outlined in Section C of this appendix.

Please also note that depending on your selection, we may still share your information in ways that are not a “sale” or “sharing” under applicable state laws, such as with our service providers, for our own online advertising purposes.

C. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?

Subject to certain conditions and limitations, you may have the following rights with respect to personal information about you:

A. Right of access/Right to know – You may be entitled to request that we disclose to you personal information we have collected about you, in the preceding 12 months, the categories of sources from which the information was collected, the purposes of collecting the information, the categories of third parties we have shared the information with, and the categories of personal information that have been shared with third parties for a business purpose. Before providing any of this information, we must be able to verify your identity.

B. Right of data portability – In some instances, you may have the right to receive the information about you in a portable and readily usable format.

C. Right to have personal information erased – Subject to certain conditions, you may be entitled to request that we delete personal information about you. We will not delete personal information about you when the information is required to fulfill a legal obligation, is necessary to exercise or defend legal claims, or where we are required or permitted to retain the information by law.

D. Right to correct – You may be entitled to request that we delete personal information about you. Before deleting information, we must be able to verify your identity. We will not delete personal information about you when the information is required to fulfill a legal obligation, is necessary to exercise or defend legal claims, or where we are required or permitted to retain the information by law. For example, we cannot delete information about you if your personal information is on the contract between us for our services or products.

E. Right to opt-out of the sale or sharing of personal information – You have the right to opt-out of information sharing that constitutes “sharing” personal information, as defined by applicable law.

Depending on your state of residency, these rights may not apply to pseudonymous data if the information necessary to identify the consumer is kept separately and is subject to controls that prevent access to the information. Pseudonymous data is personal data that can no longer be attributed to a specific individual without the use of additional information, if the additional information is kept separately and is subject measures to ensure that personal data is not attributed to the specific individual.

Data solely retained for data backup or archive purposes is principally excluded from these rights until it is restored to an active system or next accessed or used for a sale, disclosure, or commercial purpose.

If you chose to exercise any of these rights, we will not discriminate against you on the basis of choosing to exercise your privacy rights.

Additional Information for Residents of California: If you are a California resident you also have the right to submit a Shine the Light Request, which means you may request that we provide you with a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, as well as the identity of those third parties. Any such disclosures will be made consistent with your choices in Cookie Settings. You may contact us at the information below for a listing.

Verification of your request

Before providing you with the above rights, we must be able to verify your identity. In order to verify your identity, you will need to submit information about yourself, including, to the extent applicable, providing your account login credentials or other account information, answers to security questions, your name, government identification number we already have on file, date of birth, contact information, or other personal identifying information. We will match this information against information we have previously collected about you to verify your identity and your request. To the extent you maintain an account with us, we will require you to login to that account as part of submitting your request. If we are unable to verify your identity as part of your request, we will not be able to satisfy your request. We are not obligated to collect additional information in order to enable you to verify your identity. For deletion requests, you will be required to submit a verifiable request for deletion and then to confirm separately that you want personal information about you deleted.

If you would like to appoint an authorized agent to make a request on your behalf, we require you to verify your identity with us directly before we provide any requested information to your approved agent. Alternatively, your authorized agent may provide evidence of having power of attorney or acting as a conservator for you. Note that we may require you to verify your identity with us directly before we provide any requested information to your authorized agent unless your authorized agent has power of attorney or acts as a conservator, in which case we will not contact you directly. We may also request that any authorized agents verify their identity and may reach out to you directly to confirm that you have provided the agent with your permission to submit the request on your behalf.

How to make your request

Depending on where you reside, you may be entitled to make either one or two requests per calendar year, free of charge. You will be charged a fee for subsequent requests exceeding this limit. Under applicable privacy law, and for the protection of your personal information, we may be limited in what personal information we can disclose.

In your request, please attest to your state of residency and provide a current address for your response. You may request this information in writing by contacting us at privacy@gucci.com , by completing the form available here or calling our toll-free number +1.877.482.2430.

Additional Information for Residents of California and Colorado: For residents of California and Colorado, we will maintain all of your privacy rights requests for at least 2 years. This information will not be used for any other purpose except to review compliance processes; it will not be shared except as necessary to comply with a legal obligation. For residents of Colorado, sensitive data which we no longer have consent to process will be deleted or rendered permanently anonymized or inaccessible within a reasonable period of time after withdrawal of consent.

When can you expect to hear from us

We will confirm receipt of your request within 10 business days and provide information about how we will process the request, including the verification process and expected response time. Please allow up to forty-five (45) days for a response, from the day the request is received. We may require an additional forty-five (45) calendar day extension. Residents of Iowa should allow up to ninety (90) days for a response, not including the additional forty-five (45) calendar day extension.

Depending on your state of residency, you may be entitled to appeal our decision with regard to your request.

Additional Information: to the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. This statement is available in alternative formats upon request. Please contact privacy@gucci.com or +1.877.482.2430 to request this statement in an alternative format.