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The Leisurely Essence of Gucci Pineapple
Palm trees and pristine pools set the scene for the new menswear selection.
Captured against the backdrop of a retro-style hotel in Palm Beach, a series of images with a vintage quality hints at the laid-back elegance of warm-weather days to present Gucci Pineapple. From the hotel hallways to the pool, a cast of characters tunes into the environment, unwinding in looks that mix collegiate and streetwear aesthetics such as gingham double-breasted jackets, striped polo shirts and tracksuit sets.
Each piece from the selection is defined by the motif of a pineapple enriched with blossoming rosebuds, a design that recalls the coat of arms associated with noble families. Against the vibrantly colored and boldly designed setting, the highbrow playfulness shines through each sun-drenched photograph shot by Tyler Mitchell.
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