Ad CampaignsVault Summer captures the spirit of the season with an eclectic line-up of global brands.
Fashion ShowsFriends of the House gathered at Gyeongbokgung Palace in Seoul to see the unveiling of the Cruise 2024 fashion show.
Fashion ShowsWatch as the House unveiled the Cruise 2024 collection at Gyeongbokgung Palace in Seoul.
Fashion ShowsIn the Cruise 2024 fashion show the heritage of Gucci comes together with the expressions of multicultural style found on the streets of Seoul.
Inspirations & CodesDiscover the dishes that Gucci Osteria Seoul created to celebrate the Cruise 2024 fashion show.
Fashion ShowsDiscover more about the historic Gyeongbokgung Palace, where the Cruise 2024 fashion show took place.
Fashion ShowsThe House’s Global Brand Ambassadors are captured throughout Seoul as they anticipate the Cruise 2024 fashion show taking place at Gyeongbokgung Palace on May 16.
Ad CampaignsGucci Summer Stories celebrates the spirit of travel and exploration in an energetic, vibrant campaign.
Inspirations & CodesGucci Cosmos marks the first time the House's most iconic archival pieces will travel outside of Florence, portraying the heritage-infused narrative crafted over the last 102 years around the world.
People & EventsGlobal Brand Ambassadors and friends of the House celebrated the opening of Gucci Cosmos at the West Bund Art Center in Shanghai.
BeautyWriter Cleo Wade’s hometown of New Orleans inspires her awakening in a new film in collaboration with Vogue.
VideosAs Gucci Cosmos takes shape in Shanghai, Es Devlin, and Maria Luisa Frisa share the narrative threads woven together in the immersive archival exhibition.
Inspirations & CodesActress Julia Garner shares what’s inside her Gucci Horsebit 1955 bag in the House’s new interview series, The 21.
VideosAn instant emblem forged by a flame, the Gucci Bamboo 1947 marks the House’s path as an innovator in craftsmanship.
Ad CampaignsLiu Wen stars in the Gucci Bamboo 1947 campaign in an intimate exchange from one icon to another.
Inspirations & CodesIn occasion of the Gucci Cosmos exhibition in Shanghai, Global Brand Ambassador Xiao Zhan visits the House’s founding city of Florence.