GG Obsession

The House celebrates the monogrammed emblem in the new campaign starring Emily Ratajkowski in Cannes.

Revealing an intimate balance of presence and ease, photographer Daniel Arnold follows Emily Ratajkowski along the ever-shifting light of a day on the French Riviera. Throughout the imagery, the GG Monogram is a constant—a distinctive detail accompanying the protagonist in her daily rhythm.

From crowded city streets to more carefree instances along the shore, Emily moves with the new Ophidia Collection—including the recently debuted Gucci Giglio bag and pieces from the Gucci Savoy travel collection, evoking a feeling of summer travel. An instantly recognizable symbol across all the silhouettes, the patterned emblem traces back to the House’s early days when founder Guccio Gucci first used his initials on his designs. Decades later, the GG Monogram has solidified its presence, a reminder of Gucci’s classic codes and the House’s fresh, modern aesthetic.

Artistic Director: Riccardo Zanola
Director: Harrison Boyce
Photographer: Daniel Arnold
Stylist: Virgini Benarroch