Cruise 2026 Fashion Show
Watch as Gucci unveils the Cruise 2026 collection in Florence, the House's founding city.
From the Runway
Gucci Giglio
Just unveiled on the Cruise 2026 runway, Gucci Giglio is a tribute to the House’s roots, paying homage to the giglio — the Italian word for lily and the stylized emblem that has symbolized Florence since medieval times.

