Two Universes Collide

 Gucci Continuum brings its boundary-breaking ethos to Roblox, with the first-ever experience bridging digital destinations—from Gucci Town to Vans World.

A special initiative by Vault, Gucci Continuum invites designers, brands, and artists to reinterpret past Gucci pieces or deadstock fabrics through their own creative lens, expanding upon the narratives of the House while extending the life of existing materials. For the inaugural collection, Vans has envisioned a series of sneakers as an ode to its early days, when customers could have their favourite fabrics or an old garment transformed into 'customize for you' sneakers. 

Further linking the creative connections made by the House’s concept store, for the first time a special experience arises on Roblox that spans two ecosystems—that of Gucci and Vans. Through a portal, players can cross from Gucci Town to Vans World to participate in a fabric scavenger hunt. Once all the swatches are collected, one special item can be redeemed in each world that utilizes the digital fabrics, such as a shoe accessory that mirrors a physical pair for the Gucci Continuum collection that can be worn around a Roblox avatar’s neck and a skateboard to be used as a backpack. 

Discover more of the experience for a limited time here.