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Virtual Tour

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Gucci Garden Archetypes

A culmination of the House’s campaigns over the last six years, an exhibit at Gucci Garden in Florence revisits the world created by Alessandro Michele as an immersive, multi-sensory experience.

Gucci Garden Boutique & Bookstore

Gucci Garden Eau de Parfum

A new fragrance, the first to be sold at Gucci Garden since its opening in January 2018, is inspired by the living, collaborative and creative space from which it takes its name. The House’s first scent to be presented in limited edition—in 1,000 black lacquered glass bottles, individually numbered by hand—joins The Alchemist’s Garden luxury collection.

Gucci Garden eau de parfum’s key ingredient is the broom flower, offering floral, sweet, honey-like and fruity notes and is underlined with violet and benzoin. The combined effect of these three ingredients is a sophisticated floral scent, redolent of the ancient mysteries of the earth.

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The scent is exclusively available in-person at the Gucci Garden boutique in Florence or can be ordered remotely in most parts of Europe — contact us to find out more.

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