Access the digital world of Gucci by simply placing your smartphone near the product with the pre-configured NFC technology.
Gucci products are distinguished by the highest quality materials, Italian craftsmanship, and imaginative design, speaking to the item's artisanal nature.
Available on selected items, Gucci Authenticity Tag provides information about the product's identity and care while offering personalized after-sale assistance from the Client Advisors.
Download or open the Gucci App, tap the MY GUCCI icon, and select the Gucci Tag section.
Download or open the Gucci App, tap the MY GUCCI icon, and select the Gucci Tag section.
Scan your product by placing your smartphone on the back side of your item
Scan your product by placing your smartphone on the back side of your item
Access the authenticity page and enjoy your Gucci product
Access the authenticity page and enjoy your Gucci product
For more information on the processing of personal data about these services,
you can consult the dedicated Privacy Policy available at tagpolicy.gucci.com