Invalid e-mail and/or password. Try again or click on "Forgot your password?" link.
This field cannot be empty
The fields do not match
Field is not a valid e-mail
Please enter a valid password.

Introducing
the Gucci B

Freedom of interpretation flourishes in Creative Director Sabato De Sarno’s vision as the new Gucci B bag continues to ground the House’s heritage-inspired narrative while exploring a contemporary aesthetic.



The Gucci B – Sabato De Sarno’s latest bag for the House inspired by an archival predecessor from the 1950s – takes the spotlight.

FIND THE NEAREST STORE

Explore the Gucci B bag for women and men, and discover the styling options.



Continue Exploring

Forgotten Password
Please enter the email address you registered with, and we will send you a link to reset your password.
SUBMIT
Forgotten Password
Please enter the email address you registered with, and we will send you a link to reset your password.
SUBMIT
Forgot your password?
Please enter the e-mail address you registered with, and we will send you a link to reset your password.
Thank you
An email with instructions to reset your password has been sent to