The Fall Winter 2024 Women’s Campaign

In softly lit spaces, the words, gestures, and rhythms of human expression are given ample room to breathe. Where white permeated the atmosphere of Creative Director Sabato De Sarno’s first campaigns for the House, here, a room becomes a place of intimacy, providing a window onto the dreams and reflections of the protagonists. The rules and uniforms of fashion are set aside in the Creative Director’s unique vision of the women’s wardrobe – one that converses with the men’s. His latest collection for the House presents a landscape of harmonious contrasts, where the rich texture of wool coats juxtapose with slip dresses embellished with delicate embroideries — a place where sensuality meets strength, defying conventional notions of femininity. Also seen in the new women’s campaign, the second by Sabato De Sarno for Gucci, the GG Milano and a half-moon bag that continue to ground the Creative Director’s contemporary vision of day-to-night elegance.