
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Men's loafer with WebNZ$1,960
- Gucci Essence Classic large duffle bagNZ$5,400
- Men's loafer with WebNZ$1,960
- GG Marmont magnetic cord necklaceNZ$625
- Men's slipper with HorsebitNZ$2,190
- Cut GG Marmont beltNZ$1,140
- Gucci Tag medium backpackNZ$3,810
- Sold outMen's Cupertino ankle bootNZ$2,040
- Men's Drip sneakerNZ$1,700
- GG Marmont magnetic cord necklaceNZ$685

- Jackie Flap large crossbody bagNZ$5,850
- GG cotton canvas baseball hatNZ$1,130
- Flatpack large belt bagNZ$2,540
- Small crossbody bag with WebNZ$3,350
- Men's Cupertino loaferNZ$1,760
- Sold outMask frame sunglassesNZ$935

- Gucci Essence Classic small crossbody bagNZ$3,350
- Gucci Interlocking charm braceletNZ$685
- Men's slip-on sneakerNZ$1,610
- GG cotton canvas baseball hatNZ$1,130

- Gucci Interlocking pendant necklaceNZ$840
- Men's loafer with HorsebitNZ$2,050
- Sold outJackie Flap large crossbody bagNZ$6,450
- Mask frame sunglassesNZ$935
- Men's Giovanni loaferNZ$2,050
- Gucci Tag small crossbody bagNZ$2,540
- Gucci Essence Classic zip key caseNZ$1,270
- Jackie Flap large crossbody bagNZ$6,450
- Sold outMen's slipper with HorsebitNZ$2,190
- Cut GG Marmont beltNZ$1,140

- Gucci Interlocking magnetic cord necklaceNZ$685
- Men's slip-on sneakerNZ$1,610
- Sold outGucci Essence Classic medium duffle bagNZ$4,850
- Men's Drip sneakerNZ$1,760
- Gucci Essence Classic medium duffle bagNZ$4,850
- Sold outMen's Cupertino loaferNZ$1,760
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.











































































































































































