Presented in a campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus, Gucci Flora Gorgeous Gardenia takes the center stage as a medium of joy with a signature floral scent crafted for free spirits.
Directed and shot by artist Petra Collins, the story is a journey through a fantasy world, inspired by Japanese anime and filled with pop references.
With a scent inspired by the believed mystical power of the Gardenia Flower, Gucci Flora Gorgeous Gardenia is reintroduced as a joyful floral Eau de Parfum.
Blended with the solar note of Jasmine Grandiflorum Absolute, the signature scent is steeped in with a cheerful Pear Blossom accord and a touch of Brown Sugar.
First created by artist and illustrator Vittorio Accornero for Gucci in 1966, the packaging features a new take on the House’s distinctive pattern and an outer part made in FSC®- certified paper—a system that guarantees products have been harvested responsibly.
Reimagined with a design inspired by Alessandro Michele’s vision, the fragrance is encased within a new, elongated pink lacquer glass bottle, crafted partly from recycled glass, with a shiny gold cap.