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Privacy & Cookies

Privacy Policy

Updated to May 2016

This Privacy Policy –provided for the purposes set out under sect. 13 of the Italian legislative decree of 30 June 2003 no. 196 (Italian Data Protection Code) and reflecting the privacy laws of those countries where we offer our Website services – describes the processing of personal data provided by you, or collected, on the sites where this privacy policy is posted (“Website. This Privacy Policy tells you also how we use your personal data collected for marketing purposes at our stores (and in addition to any privacy notice provided in that occasion) or in occasion of events. Please read it carefully.

This Website is owned and managed by Guccio Gucci S.p.A.

As Gucci, we recognize the importance of protecting the personal data of our customers (e.g. identification data) and the information of the users of our Website(s). For this reason Gucci adopts specific policies and security measures to comply with applicable data protection laws and to protect your personal data.

General Information
A - Navigation on the Website
B - Contacts & Sign Up To Our Communication Services
C - Relational Marketing Activities
Contact Us – Exercise Your Rights

a) Definitions
The term “personal data” is to be intended in the sense defined under the Directive 95/46/EC concerning the protection of personal data and it means any information that relates to you and that could be used, either directly or indirectly, to identify you.

In this Privacy Policy, “we”, “us”, “our” and “Gucci” refer to Guccio Gucci S.p.A., a company of Kering Group, incorporated under the laws of Italy, with registered offices in Via Tornabuoni 73/R, 50123 Florence, Italy, business register number and tax code 03031300159, VAT 04294710480, (“Guccio Gucci”) subject to the management and coordination of Kering Holland NV, a Dutch company with registered offices in Amsterdam, and, if applicable, its local affiliate(s) in the country where it is located the Gucci store collecting your information for the purposes described below and/or managing any privileged direct contacts with you (e.g. one of our regional headquarter identified by Gucci to care for our relationship with you). “You” and “your” refer to a specific user of the Website, whether registered or not. A list of the affiliates can be requested contacting Gucci.

b) Controller
Unless otherwise specified in this Privacy Policy, the owner and the controller of the processing of personal data described in this Privacy Policy, for the purposes set out under the European Union legislation on data protection is Guccio Gucci.

c) Consent
By using the Website(s), uploading or providing any personal data to the Website(s) or Gucci, other than for career purposes,  you accept and agree to be bound by the terms and conditions set out in this Privacy Policy and in the Cookie Policy, and you consent to Gucci disclosing any personal data, including any secrets, in accordance with the terms and conditions set out in this Privacy Policy and in the Cookies Policy (for more information about cookies, see section A.1 below), except for those processing for which we ask your active consent pursuant to the applicable laws.
Indeed, you may be offered the choice to release your specific active consent(s) for processing operations when so required by applicable laws, e.g. we may wish to analyze your interaction with us both online and at our stores, or also under specific circumstances (e.g. Gucci events), for tailored services and marketing purposes. In those events you will be free to consent to that specific processing operations and, if you click on the relevant available tick box, you agree to the collection, storing, transmission, disclosure and use of your personal data for that specific purpose as set out in this Privacy Policy or Cookies Policy.

d) Sharing of Your Personal Data
Without prejudice to other information about possible sharing of your personal data as set out in other sections of this Privacy Policy,

(i)    we may use vendors, Gucci affiliates or other companies within Kering Group to provide you the specific services available on the Website(s) depending on the services that you use; they will process your personal data as our processors based on contractual obligation to comply with our instructions to protect your data;

(ii)    we may share your personal data to Kering SA, and other companies within Kering Group, for them to centrally retain and host personal data as data controllers;

(iii)    we may share your details in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy. Where required by applicable law, a notice informing you of any such business transfer will be sent to you if you have previously provided us with your contact information;

(iv)    we may also disclose information about our users, including contact information, where we have a legal duty to do so, including in response to court orders or legal process, and to comply with other legal obligations imposed on us;

(v)    we may disclose information to protect and defend the legal rights, interests, and safety of the Website(s), the Gucci Division and/or Kering Group and to protect the safety and security of users of the Website(s).

e) Applicability of Other Privacy Policies
If you are registered with other services of Gucci that do not expressly refer to this Privacy Policy, additional privacy policies and statements may apply to you, and this Privacy Policy does not replace any other privacy policy or statement that may be applicable to personal data collected or used by Gucci in relation to that specific relationship.

f) External Links to Other Sites
This Privacy Policy only covers websites that we own and control. It does not cover links from our Website(s) to other third party websites and accordingly any information collected by the parties who own and control those websites or their use of cookies. Gucci is not responsible for how other organisations collect, use, disclose, or secure the information that you provide them when you access third party websites: we strongly recommend that you refer to the specific privacy policy and cookies policy of the third party website as these may differ from our own and to contact the relevant organisation if you have concern regarding the way your personal information will be used on other websites.

g) Security
Gucci is committed to protecting your personal data. We have implemented physical, technical and organizational security measures to help protect your personal data from misuse, loss and unauthorized alteration. However, despite our best efforts to protect your personal data, including reviewing our security procedures against new technology, please be aware that no security measures (including security related to the Internet data transmission or storage) can be guaranteed to be infallible from access by unintended recipients We want you to feel confident using our Website(s) but we cannot ensure or warrant the security of any information you transmit to us. By submitting your personal data you accept it and will not hold us responsible for any breach of security unless this is due to our negligence.

h) International Transfer Of Personal Data
Your personal data may be collected in your country, for instance in relation to your visits to our stores if you opted-in to register on our Gucci Customer Database (see section Relational Marketing Activities), and subsequently transferred and stored to another country where our group companies or vendors have their servers in accordance with applicable law for the purposes set out in this Privacy Policy (e.g. providing you with the services you may request or with tailored services in any of our stores globally in the world, to share your data to other companies within the Kering Group or merely because the servers where your data is stored are located in third countries, especially Switzerland). The local privacy and data protection laws in those countries may not be equivalent to the privacy and data protection laws in your country of residence. We will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy wherever in the world it may be transferred, which steps may include use of the standard contractual clauses for data transfers approved by the European Commission (i.e. specific mandatory contractual obligations to be entered into by the vendor/provider) and/or certification of the receiving entity with the U.S. Safe Harbor program, if applicable, or other legal basis, e.g. binding corporate rules, if deemed appropriate in the future.

In case of your registration on the Gucci Customer Database your information may be stored and processed also in Italy and/or Switzerland.

When allowed in your jurisdiction, by using the Website(s) or providing us with your information for the purpose of this Privacy Policy, you  fully understand and unambiguously consent to the transfer of the personal information across international borders in accordance with Gucci’s standard operations, including the collection, storage, and processing of such information in the United States of America.

i) Retention
We will retain your personal data only for the period of time necessary to fulfill the specific purposes for which the data were collected or further processed, if for compatible purposes.

j) Changes to the Privacy Policy
We may occasionally change this Privacy Policy, also to comply with new requirements imposed by the applicable laws or technical requirements. We will post the updated policy on our Website; we may also notice you in case of material changes and obtain your consent, where required by applicable law. You are thus encouraged to periodically review this page.

The paragraphs below will provide you with more detailed information about each of our main processing of personal data, being this intended to supplement the information contained in this General Information section.

This section clarifies what information we may collect when you simply browse the Website(sand how we process such information.
Unless otherwise provided on the Website by means of specific actions required to you to comply with local laws, by accessing and using this Website, you consent to this section of this Privacy Policy.

We do not collect or process personal identification data to ensure your navigation on the Website


This Website uses cookies. “Cookies” are small text files that are placed on your computer or mobile device by the Website and automatically collect some information that you do not provide directly.

We use them in order (i) to make the Website work, or work more efficiently and be more user friendly, (ii) to obtain data for statistical purposes on the use of the Website (e.g. to find out what pages are visited and how often). If you use our Website, we may use cookies also to enhance your experience on the Website and to provide certain services that require the identification of the user path through the navigation pages.

For more information about our use of Cookies, pixel tags, flash cookies, and similar technologies please read our Cookie Policy.

This section clarifies what information we may collect when you contact us and/or you request to receive our commercial communications, and how we process such information.
1. User’s information

We may receive your personal information (mainly, contact details and identification data, or information strictly related to your request) when you contact us for specific requests related to the Website, including technical assistance on navigation problems. In this case, your personal data will be used by our staff in the Gucci department that is relevant to your request (especially the information system department) exclusively to manage your request and may be disclosed to our service providers, if necessary to manage your request and depending on its subject.

We may contact you for the above purposes by telephone call, email, postal mail, SMS or other means as appropriate.

2. Sign Up To Our Communication Services

Source of Personal Data
When you subscribe on the Website(s), or at our stores, to receive Gucci announcements and communications by e-mail you will provide us your contact and identification details.  The set of personal data required to complete the sign up process are minimal but all of them is essential to receive our communications.

Please ensure that your data is accurate and, in case of any change, to the personal data that you have passed us, please timely write to Gucci (see contact details) to enable us to keep your personal data updated.

How We Use Personal Data
Your personal data will be stored and used, primarily through automated processing, to keep you informed by e-mail about us and our products, services, promotions, as well as charity and cultural initiatives and/or social events organized or sponsored by Gucci.

How We Share Personal Data
Your personal data will be processed by our authorized staff, mainly in the marketing, relational marketing, information system and security departments. This may include persons within Guccio Gucci or any Gucci affiliates engaged to operate with these marketing communications.

We will not pass your personal data to third parties for direct marketing purposes or selling your information. However, we may need to share your contact and identification details within the Gucci Division and Kering Group and with our service providers (e.g. technical service providers) acting as our data processors, or with other third parties (e.g. partners of initiatives and/or events sponsored by Gucci, and their technical service providers, such as organisations providing mailing services) if so required to enable you receiving our communications as set out in this section.

How You Can Opt-Out From Receiving Our Marketing Communications
At any time, you can tell us that you do not want us to use your details for the purposes of marketing, by writing to us (see contact details).
You can also opt-out from all future communications from us by using the unsubscribe link from any of our email communications.

This section clarifies what information we may collect, and how we process such information, when you voluntary register to our relational marketing customer database (‘Gucci Customer Database’), at our stores by filling-in our registration card by actively selecting to agree to our analysis of your data and, if applicable, to our personalized marketing services and communications.
It is of primary interest for Gucci to constantly improve the service provided by its staff in our stores and anticipate your needs and expectations on our products and services in a way which is increasingly tailored and efficient. This goal changes constantly depending on the needs and expectations of the market and the different types of Gucci customers. Thus it is important for Gucci to find out more about its customers, by analyzing data related to their preferences for certain categories of products (either purchased or of interest), the frequency of your visits at our stores or your requests concerning the purchased items.

Optional Registration
Registration to the Gucci Customer Database is entirely optional; if you register to our database you can opt-in to have your customer profile being analyzed by Gucci and benefit of our ongoing enhancing services AND/OR to receive our marketing communications, either tailored or not, and to benefit of specific customer services.

At any time, you can tell us that you do not longer want us to use your details for profiling and/or marketing purposes by writing to us (see contact details).

Source of Personal Data and Optional Mandatory Information
If you choose to register with our Gucci Customer Database at our stores, by filling-in our registration card by actively selecting to agree to our analysis of your data and, if applicable, to our tailored marketing activities, your personal data collected when interacting with us at our stores or in occasion of any event of Gucci or of our business partners during specific marketing campaigns, will be used by Guccio Gucci for the purposes described below. Such personal data are collected (for example when you make purchases or when you return or repair goods) in any of our stores in the world; in many circumstances data will be collected through other entities of the Gucci Division or Kering Group.

Should we carry out any specific campaign or survey to learn more about you and your lifestyle for the purposes below, it is at your sole discretion to pass us your additional information. This will help us to offer you a more and more comfortable shopping experience and, if you decide not to provide us such information, you will be able to continue to benefit of all our services.

How We Use Personal Data
According to our preferences, we will use your personal data:

(i)    to analyze your preferences and habits and to anticipate your needs based on our analysis of your profile.
We may then combine your personal data – especially your preferences, interests, preferred Gucci store(s), purchase history, personal relationship – collected in different circumstances, e.g. when you purchase our products at our stores, when participating to our events and initiatives, or being in touch with our staff (e.g. in case of surveys or simply being assisted in your purchase experience) to analyze your behaviour, preferences and trends and to serve you more tailored assistance.
Your data are constantly enriched with information collected during the time, e.g. preferences for certain categories of products and frequency of your visits to our stores;

(ii)    to offer you our marketing services including
•    to send you – by e-mail, postal mail, SMS, telephone and/or through other online channels (e.g. social media), based on your choices – our marketing communications about us and our products, services, promotions, as well as charity and cultural initiatives and/or social events organized or sponsored by Gucci, and to contact you for customer satisfactions purposes.
•    if you have opted-in to have your customer profile being analyzed by Gucci, we may send you communications tailored to what we believe may be of interest to you and to benefit of a more personalized sale service (e.g. recommended look, dedicated sale assistant, etc.).
Data may be aggregated with other information related individually to you or to other customers with similar profiles and be used for statistics.

Who Can Access Your Personal Data
Access to the Gucci Customer Database is allowed exclusively to authorized staff of Guccio Gucci, mainly the staff in charge to the relational marketing, digital and information system departments, and of the other Gucci Division or Kering Group entities responsible to handle the database, analyze the data and execute the Gucci relational marketing strategies. Those entities operate as Guccio Gucci’s processors.

By opting-in to be registered into the Gucci Customer Database you acknowledge that certain details of your personal data may be accessed, for the purposes set out above under this section E, by the staff members of any of our stores worldwide who has been properly authorized, instructed and trained, to process your personal data according to very strict rules in order to ensure your privacy and the protection of your data from unauthorized uses and/or disclosures.

How We Share Personal Data
We may share you information, mainly for the delivery of our marketing communications, to other Gucci Division or Kering Group companies or to our trusted service providers (e.g.  providers of emailing and postal mail services, as well as digital marketing providers based in Italy or in other countries, within or outside the European Union). All these companies will act according to Gucci’s instructions as data processors.

Retention Period
We will retain your personal data related to your profile for the maximum period allowed by the applicable laws; upon expiring of that retention period your profiling data will be automatically deleted or made anonymous and used in such a way that is no longer possible to identify you match such information with your identification data.


If you have questions, comments, complains or request regarding this Privacy Policy or our privacy practices please send an e-mail to
The legislation (including article 7 of the Italian Data Protection Code) protects your rights: you are entitled to ask us if we hold your data, what details of yours we hold, where we have collected them, how and why we hold or process them, to whom we have disclosed or may disclose them and details of the controller and/or of its processors. If you are able to establish that your data is not accurate, complete and up-to-date, Gucci must take reasonable steps to correct the data. You are also entitled to ask us to delete, anonymize or block the processing of your data in case of unlawful processing and, under certain legitimate circumstances (e.g. for relational marketing activities), you can also ask to stop processing your data, including opting, free of charge, from any of our targeting activities if you ever opted-in.
If you have subscribed or opted-in to receive our marketing communications you can opt-out at any time, free of charge, requesting the deletion of your data from the mailing list by following the unsubscribe link that you will find in any electronic communication or by writing to the Customer Relations Department c/o Guccio Gucci S.p.A.
Should you wish to exercise any of these rights or to know the list of the companies within Kering Group you can contact:
the Customer Relations Department at Guccio Gucci S.p.A., Via Don Lorenzo Perosi n.6, 50018 Scandicci (FI), Italy, or by e-mail at:;

Cookies and Other Technology Policy

1.    What is a cookie?
 Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience.
2.    What is the scope of Cookies?
Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user's preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.
3.    What cookies do we use?
Our website uses several type of cookies for different purposes as better explained below in section 4 “Categories of cookies on”.  

In particular we use:
A)   Session cookies, which only last for the duration of a browsing session. They are usually used to facilitate the access to the services on our website, and
B)   Persistent cookies, which last for more than one visit. They are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.
Among these cookies it is possible to refer to:
C)   First party cookies, which are supplied by the website you are visiting, i.e. and can be read only by such site. First party cookies can be either session or permanent cookies.
D)   Third party cookies, which are meant to collect data on an anonymous way, for example analytics information, including browsing statistics. Other third party cookies are meant to track our visitors’ response to our online promotional activities. This technology uses information about your visits to our website and third parties' sites on which we advertise, to deliver relevant advertisements. We also use this to learn which banner adverts bring users to our website.
Also third party cookies can be either session or permanent cookies.
4.    Categories of Cookies on site
The type of cookie used on our website can fall under one of the categories below.
A - Technical Cookies
Based on the Guidelines of the Italian Data Protection Authority (Garante) on simplification of procedure to release the data protection notice and to collect the consent for cookies (dated 8 May 2014) technical cookies include navigation or session cookies, cookies analytics and functionality cookies.
We do not need to seek your consent to use these cookies.

A.1: Navigation or Session Cookies
These cookies are strictly necessary session cookies essential to enable you to move around the website and use its essential features

A.2: Analytics
These cookies are also known as performance cookies and collect information about how you use our website, so that we can improve the quality of our site and services.  Some examples include which pages you visit most often, whether you get error messages from web pages. Performance cookies allow us to implement these choices and optimise the way our site works. All the information that these cookies collect is aggregated and therefore they do not collect personal identification information.
These types of cookies may be first party or third party.
These cookies include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users arrive from, help us improve the site by measuring usage information and any errors which occur during our users browsing experience, as well as the effectiveness of advertising campaigns, using aggregated information.

A.3: Functionality Cookies
 Functionality cookies allow the website to remember your online settings (such as your language or location) and provide enhanced, more personalised features.
These cookies can also be used to remember changes you made to text size, fonts and other parts of web page that you can customize. They may also be used to provide services you have asked for or to prevent you from receiving services you have already refused.
These types of cookies may be first party or third party. Presently we only use first party cookies, and can be session or permanent.
When you choose functionalities and services, you agree to our use of the related functionality cookie.
B - Profiling Cookies
These cookies, that include advertising and targeting cookies,  are used by Gucci, our advertising providers and/or third parties to offer you a customised browsing experience by delivering you advertisements that are relevant to you and your interests on third party websites. Cookies are used to identify your preferences and analyse your online interactions and transactions with us. This information is exclusively for the benefit of Gucci and will not be shared with any third party, except with Gucci service providers for the purpose of processing it on our behalf.
Among many types of advertising or targeting cookies, we may use Flash Cookies and Pixel Tags:

•    Flash Cookies: We may also use local shared objects, known as Flash cookies, to store your preferences. The amount and type of information collected through Flash cookies and how they work is different from browser cookies. Please be aware that the browser's tools to manage cookies will not remove Flash cookies.
To disable flash cookies, please use the setting tool provided by Flashplayer:
•    Pixel Tags: If you agreed to being tracked and/or profiled, we may use other tracking technologies (e.g. web beacons, clear gifs) in the communications we send to you. The purpose of these may be to learn about whether you have read or opened the email, whether you have interacted with any link, e.g. by clicking on it, and if so which ones. This information may be combined with other information we have gathered about you, to help us deliver more interesting communications to you, based on your browsing experience.
You can read more about the cookie policy of the third party partners whose profiling cookies are used on our site by clicking here.
We need your consent to use profiling cookies. At any time you can manage your preferences for advertising or targeting cookies through your browser settings as per section 6 below, or by enabling/disable all third party cookies as per section 7 below.
5.    Information Sharing
We do not share information collected through the use of cookies and pixel tags with any third party, except with other companies within Kering Group of Companies, our advertising agencies/providers and our IT service providers (e.g. hosting providers), exclusively for the purposes set out above.
6.    How to Manage Your Cookie Preferences
At any time, you have the option to accept or decline the use of cookies/pixel tags by changing your browser application settings.
Most browser applications automatically accept cookies but you can set it to receive an alert each time an operator tries to send you cookies/pixel tags, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to have it notify you when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.
Below are pages describing these settings in more detail for each browser:
•       Chrome
•       Firefox 
•       Internet Explorer 7 and 8
•       Internet Explorer 9
•       Safari
•       Opera
If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.
Please note that if you disable completely cookies from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing of the site, the purchase activity, and finally you may also lose any personalized activity such the advertising you receive when you visit this website will not be tailored to your interests.
7.    How to disable third party cookies and advertising or targeting cookies from site
You may learn how to disable third party cookies and advertising or targeting cookies on your computer by checking
8.    How to contact us
If you want to know more about cookies, have any question or want to send us suggestions, please contact us at Guccio Gucci S.p.A., Via Tornabuoni 73r, 50123 Florence (Italy),, tel. 0039 055 759221.
Guccio Gucci S.p.A. is the controller for the purposes of this cookie policy, available at
9. More information 
We invite you to read our privacy policy for full details of how we process your personal data.
A full overview of the cookies we use on our website and their respective names and purposes can be found hereunder:

Cookie name

Purpose / Supplier


User Session Cookie


This is not from Hybris


Cookies for user statistics


This is not from Hybris


This is not from Hybris


This is not from Hybris


This is not from Hybris




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