The protection of your personal information is an essential part of our activities. In order to provide you with a personalized experience, we will apply the data protection laws of your country of residence. This approach would also be consistent with consumer laws of the country of your habitual residence, and would hence allow us to better meet your expectations regarding the protection of your personal information.
If you are a resident of any of the following countries/regions, please make sure that you refer to the Annex containing specific information for your jurisdiction:
- If you are an Australian resident, please refer to Appendix 1 - Specific information for Australian residents about the use of your personal information to obtain information about the reasons for which we may process your personal information;
- If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile,South Korea or Azerbaijan about the use of your personal information to obtain information about the reasons for which we may process your personal information and the legal bases we may use;
- If you are a resident of the United States or Guam, please refer to Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residents to obtain information about how and when we may use your phone number to send you messages;
- If you are a Californian resident, please refer to Appendix 4 – Specific information for Californian residents or of certain other US states to obtain information about the categories of personal information we may use, the sale of your personal information and your rights over your personal information.
Gucci will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the purposes described in this section. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation.
The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information?) for the purposes mentioned below.
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).
The processing of your personal information will rely on the legal bases set out below, unless you are a resident of one of the following countries:
- If you are an Australian resident, please jump to Appendix 1 - Specific information for Australian residents about the use of your personal information.
A. To provide you with the products and services you have purchased or otherwise requested
We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.
To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.
Some of the operations mentioned above can be implemented by partners of ours as identified in section “With whom do we share your personal information?” below, in particular the registration, payment and delivery of your order. Your information may be communicated, used or collected directly via the information system of our partner.
Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product or a service, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace, including our restaurants’ bookings. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management, or to register your table’s booking in one of our restaurants.
During your visit to our store, we may need to collect your information in order to allow you to access our premises or when you wish to obtain a particular service: request for tax on products or in connection with our after-sales service, etc.
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Providing you with the products and services you have purchased or otherwise requested either in our stores or online. This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.) | Performance of a contract |
B. To manage your Gucci profile
Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.
Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your Gucci profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.
In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in any event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Administering, managing and maintaining your Gucci profile once you have requested us to create it. This could include data cleansing and deduplication. | Performance of a contract or our legitimate interest (where applicable) Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights) |
C. To provide you with tailored customer service and assistance
You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.
For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.
To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.
We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.
To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.
If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.
Your personal information, in particular your Gucci profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.
In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording - such as real time listening or analysis - or listening in real time) enables us to improve the quality and safety of our services and to provide you with tailored answers.
All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with Gucci. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of Gucci to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Administering, managing and maintaining your Gucci profile This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication. | Performance of a contract or our legitimate interest (where applicable) Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights) |
Administering, managing and maintaining a temporary record This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services. | Taking steps at your request prior to entering into a contract or our legitimate interest (where applicable) When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights) |
Inbound interaction – Providing you with the products, services or information you may request when you contact us | Performance of a contract or taking steps at your request prior to entering into a contract |
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested | Performance of a contract or taking steps at your request prior to entering into a contract or our legitimate interest (where applicable) To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights) |
Realtime interaction – To allow you to try on our products virtually or interact with other customers | Performance of a contract or taking steps at your request prior to entering into a contract When we collect information to provide you with relevant assistance about our products or services Our legitimate interest to provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights) Or your consent if your facial image is pictured or if your personal information is visible to other customers |
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers. This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you. | Performance of a contract or taking steps at your request prior to entering into a contract When we collect information to provide you with relevant assistance about our products or services Our legitimate interest When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights) Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies |
D. To enable you to receive relevant information and tailored marketing content.
The purposes for which we process your personal information are the following: | The processing of your personal information is justified by the following legal basis: |
Sending or presenting you with tailored communication This includes communication such as updates about our products and services, invitations to events, offers or surveys. When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone). We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling. | Performance of a contract When we are authorised by law to send you such communication without your consent and such communication is within the scope of our contractual relationship Our legitimate interest in providing you with customised content When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent Your consent, as provided when you create your Gucci profile You can always withdraw your consent at any time |
Updating and supplementing or enriching your personal information This includes conducting data cleansing and deduplication. This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours. | Performance of a contract or compliance with a legal obligation When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request. Any other situation will require your consent, as provided when you create your Gucci profile You can always withdraw your consent with us at any time |
Creating lookalike campaigns Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours. | Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication). You can always withdraw your consent with us at any time. |
Online advertisement Presenting you with online advertisements that are “contextual”, “behavioural”, “interest- based” or “tailored”, including by using cookies or other online advertising technologies | Your consent tocookies or other online advertising technologies You can always withdraw your consent with us at any time |
E. To send you non-marketing communications.
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Providing you with the services and information you requested. For example identity verification, password or username reset, etc. | Performance of a contract |
Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc. | Performance of a contract or compliance with a legal obligation |
Administering and managing your Gucci profile once you have requested us to create your Gucci profile. | Performance of a contract |
F. To manage our social networks
Gucci manages “Fan” pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.
When, as a user of a social media, you decide to interact with our social media pages (e.g. when you follow one of our pages, when you click "Like" on Facebook or "Follow" on Instagram or add a reaction to a post, when you "share" or add a "comment", etc.), we have access to public information in your profile. Your information is used for the purpose of interacting with you through the social network in question or to establish analyzes or statistics on the use of our pages or on the performance of our communications. Our services may remove your comments if they do not comply with our policies on the use of social networks (e.g. if your comments are insulting, illegal or malicious).
When you visit our “Fan” page, when you do not have an account or are not logged in to the relevant social network, we do not collect any personal information about you, except for the aggregated data provided to us by each social network.
Promote Gucci’s activities on social networks. | Performance of a contract, when you interact with us via the features proposed by the social network Or Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. |
Analyze the habits of users who visit our “Fan” pages or share our content. | Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. |
G. To conduct our business securely and protect our activities and personnel.
To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available in this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.
We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity or to take note of any suspicious or actual non-compliance with our terms and conditions or fraud we incurred with respect to your dealings with us. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties. For example, when you purchase a product, your personal information will be associated with a unique code placed into and/or printed on such product so that by reading the unique code we can recognize the order as yours, to enable us to assess your compliance with our terms and conditions or to detect fraud by you, and to take enforcement and/or disciplinary action against you in the event of suspected or identified non-compliance or fraud by you.
In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions. For example, we can monitor our inbound and outbound interaction with our customer service (including via voice or video recording or listening in real-time, with prior notice to you); also, mindful of the health of our employees, and for this sole purpose, we implement an anti-malicious calls procedure so that any occurrence of inappropriate behaviors such as harassment, insults or direct threats from users will be reported to our dedicated team. This will generate a warning to the concerned user, and they will be recorded on our provisional list. The initial warning will set out the consequences of a second incident occurring. A second incident will lead to the suspension of any further calls from the user in question for a period of 4 months. During this period, the user will still be able to contact our customer services by other communication channels (e.g., regular mail or email) so we can attend their queries and preserve their rights at any given time.
The purposes for which we process your personal information are the following: | The processing of your personal information is justified by the following legal basis: |
Implementing fraud prevention, detection and investigation measures and procedures against inappropriate behaviors against our employees to ensure physical security and cybersecurity, to safely deliver you products and services and to protect the health of our employees, also via voice or video recording or listening in real time both inbound and outbound conversations with our customer service, with prior notice to you. | Performance of a contract or compliance with a legal obligation or our legitimate interests in protecting ourselves against fraud and in protecting our employees against inappropriate behaviors (when such interest is not overridden by your own interests or fundamental rights) |
In accordance with applicable law, implementing compliance-related and privacy-related activities | Compliance with a legal obligation or our legitimate interest (where applicable) Where the processing is not prescribed by law but is a regulatory expectation (and such interest is not overridden by your own interests or fundamental rights) |
In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases | Compliance with a legal obligation or our legitimate interests in protecting our rights (when such interest is not overridden by your own interests or fundamental rights) or the regular exercise of our rights in lawsuits or proceedings,where applicable in your country of residence |
H. To assess and better understand our business
The purposes for which we process your personal information are the following: | The processing of your personal information is justified by the following legal basis: |
Performing activities relating to the sale or service contract you have concluded with us. For example, accounting, stock management, keeping of records, etc. | Performance of a contract or compliance with a legal obligation |
Conducting business-related analytics & market research activities | Performance of a contract Our legitimate interests in improving our products or services When such interest is not overridden by your own interests or fundamental rights. Your consent, when you answer surveys or customer satisfaction questions or when we use cookies or other online advertising technologies. You can always withdraw your consent with us at any time. |
Sharing necessary information with actual or potential buyers as part of a business transfer | Our legitimate interest in disclosing information necessary to complete our business transactions |
Sharing necessary information with auditors, law firms, similar corporate professional service providers and data analysis providers | Compliance with a legal obligation Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interest is not overridden by your own interests or fundamental rights) |
I. To optimise and manage our website and other means of communication.
We may take certain measures involving the use of your personal information toadminister, optimise and improve our means of digital or physical communicationssuch as our website, our mobile application, or face-to-face interaction in our stores.
The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies requiring us to do so, we will always ensure that we have duly obtained your prior consent.
We may use some of your personal information toadminister, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.
The purposes for which we process your personal information are the following: | The processing of your personal information is justified on the following legal basis: |
Fixing operational problems such as pages crashing and software bugs | Performance of a contract in accordance with the applicable Terms of Use of our services Your consent to cookies, when we usecookies or other online advertising technologies You can always withdraw your consent at any time. Or our legitimate interests when we usecookies or other online advertising technologies for which consent is not required under applicable law When such interest is not overridden by your own interests or fundamental rights |
Understanding how our means of communication are used and administer, optimise and improve them. This can include auditing the downloading of personal information from the Website. | Performance of a contract in accordance with the applicable Terms of Use of our services Your consent to cookies, when we use cookies or other online advertising technologies You can always withdraw your consent at any time. Or our legitimate interests to administer and improve our means of communication and other systems, in particularwhen using cookies or other online advertising technologies for which consent is not required under applicable law When our legitimate interest is not overridden by your own interests or fundamental rights |
When you interact with us or our approved partners, you may provide us with the following categories of personal information (that may include sensitive information in accordance with applicable legislation).
If you are a Californian resident or of certain other US states, , please see the section “What personal information do we collect?” in Appendix 4 – Specific information for U.S .
When you interact with us, either online or in person, you may share with us your personal information when:
We mainly obtain information directly from you and process them by automated means when you interact with us. When you interact with us, either online or in person, we collect your personal information through: