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Privacy & Cookies

1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

This privacy policy covers situations where we, Gucci, access, collect, store process, use, disclose or transfer your personal information in paper or electronic form. It also covers situations where approved partners or other members of Kering use your personal information on our behalf. 
In some cases, other policies apply to you. It may be the case when you use certain products or services, and in this event: 
- You will be notified of these other policies while using the products or services they apply to.
- Such policies will supersede this privacy policy unless they expressly refer to it.
This privacy policy does not cover products or services you might use as provided by other companies acting on their own account.
 
Our privacy policy does not extend to services provided by other companies acting on their own account, such as franchisees and licensees or when you share information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, etc.), or other online platforms owned and managed by other companies (Rakuten Advertising). These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.
 
Want to know more? You may be interested in the following sections of our Privacy Policy:
Who collects & uses your personal information?
With whom do we share your personal information?
What are your rights regarding your personal information?
 

2. WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

The protection of your personal information is an essential part of our activities. In order to provide you with a personalized experience, we will apply the data protection laws of your country of residence. This approach would also be consistent with consumer laws of the country of your habitual residence, and would hence allow us to better meet your expectations regarding the protection of your personal information.

If you are a resident of any of the following countries/regions, please make sure that you refer to the Annex containing specific information for your jurisdiction:

-        If you are an Australian resident, please refer to Appendix 1 - Specific information for Australian residents about the use of your personal information to obtain information about the reasons for which we may process your personal information;

-        If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile,South Korea or Azerbaijan about the use of your personal information to obtain information about the reasons for which we may process your personal information and the legal bases we may use;

-        If you are a resident of the United States or Guam, please refer to Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residents to obtain information about how and when we may use your phone number to send you messages;

-        If you are a Californian resident, please refer to Appendix 4 – Specific information for Californian residents or of certain other US states to obtain information about the categories of personal information we may use, the sale of your personal information and your rights over your personal information.

3. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

We, Gucci, act as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used. We are a Italian corporation, located in Via Tornabuoni 73/R, Firenze, Italy and registered under number 03031300159.
 
To be able to deliver our products and services to you, we need to share your personal information with approved partners or other members of Kering who generally act as our “data processors”. All are bound by an obligation to implement appropriate security measures to protect personal data in their possession, and are bound by a strict confidentiality agreement and specific contractual terms on “how” and “when” they are allowed to use your personal information on our behalf. 
Please be aware that certain approved partners, such as our franchisees and licensees or social media, could also determine “why” and “how” your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.
 
Your local legislation may not refer to the terms “data controller” or “data processor”, but respectively to terms such as “data user”, “owner”, “business”, “responsible party”, etc., and as “data intermediary”, “operator”, etc. In order to understand our role, please note that we, Gucci, are the entity who decides on the methods and purposes of the processing of your personal information by determining “why” and “how” your personal information is collected and used. Our “data processors” are entities who use your personal information on our behalf by receiving instructions from us on “how” and “when” they are allowed to use it. 
 
Want to know more? You may be interested in the following sections of our Privacy Policy:
Why do we collect your personal information?
How do we collect your personal information?
With whom do we share your personal information?
What are your rights regarding your personal information?

 

4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

Gucci will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the purposes described in this section. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation. 

 The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information?) for the purposes mentioned below.

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).

The processing of your personal information will rely on the legal bases set out below, unless you are a resident of one of the following countries:

-        If you are an Australian resident, please jump to Appendix 1 - Specific information for Australian residents about the use of your personal information.

-        If you are a resident of  Qatar, Vietnam, China, Kuwait, Mexico, Chile, Saudi Arabia, South Korea or Azerbaijan, please jump to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Mexico, Chile,Saudi Arabia, South Korea or Azerbaijan about the use of your personal information.

 

A. To provide you with the products and services you have purchased or otherwise requested  

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.

Some of the operations mentioned above can be implemented by partners of ours as identified in section “With whom do we share your personal information?” below, in particular the registration, payment and delivery of your order. Your information may be communicated, used or collected directly via the information system of our partner.

Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product or a service, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace, including our restaurants’ bookings. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management, or to register your table’s booking in one of our restaurants.

During your visit to our store, we may need to collect your information in order to allow you to access our premises or when you wish to obtain a particular service: request for tax on products or in connection with our after-sales service, etc.

 

The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Providing you with the products and services you have purchased or otherwise requested either in our stores or online.
This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.)
Performance of a contract

 

B. To manage your Gucci profile  

Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your Gucci profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in any event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

 

The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Administering, managing and maintaining your Gucci profile once you have requested us to create it.
This could include data cleansing and deduplication.
Performance of a contract
or our legitimate interest (where applicable)
Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)

 

C. To provide you with tailored customer service and assistance  

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your Gucci profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.

In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording - such as real time listening or analysis - or listening in real time) enables us to improve the quality and safety of our services and to provide you with tailored answers.

All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with Gucci. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of Gucci to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).

 

The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Administering, managing and maintaining your Gucci profile
This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.
Performance of a contract
or our legitimate interest (where applicable)
Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)
Administering, managing and maintaining a temporary record
This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.
Taking steps at your request prior to entering into a contract
or our legitimate interest (where applicable)
When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)
 
Inbound interaction – Providing you with the products, services or information you may request when you contact us
Performance of a contract or taking steps at your request prior to entering into a contract
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested
Performance of a contract or taking steps at your request prior to entering into a contract
or our legitimate interest (where applicable)
To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights)
Realtime interaction – To allow you to try on our products virtually or interact with other customers
Performance of a contract or taking steps at your request prior to entering into a contract
When we collect information to provide you with relevant assistance about our products or services
Our legitimate interest to provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights)
Or your consent if your facial image is pictured or if your personal information is visible to other customers
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers.
This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you.
Performance of a contract or taking steps at your request prior to entering into a contract
When we collect information to provide you with relevant assistance about our products or services
Our legitimate interest
When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights)
Or your consent to cookies
when such monitoring is done on our website via cookies or other online advertising technologies

 

 

 D.   To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly, for instance after a purchase or a reservation within one of our restaurants. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, updates on our restaurant’s initiatives, offers, surveys, etc.
 
Our communications will be customised and specifically designed to be of interest to you and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information includes some profiling activity.

If you are a resident of the United States or Guam, please also see Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residentsfor more information about how and when we may use your phone number to send you messages.
 
When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com.
 
As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact, etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for, etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.
 
To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.
 
To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners, or by binding your social media open ID account with your Gucci profile (by using the dedicated QR Codes for example). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.
 
Personal information linked to your Gucci profile Personal information linked to your Gucci profile (your identification personal information such as your e-mail address, phone number,    social network id, etc.) will enable us to reach you on third-party platforms or to create “ lookalike campaigns”, allowing us to find new people who are likely to be interested in our            products because they may be similar to you. We may conduct such campaigns through our website, social media or other communication means such as search engine. When this kind of campaigns are conducted, before it is shared, your personal information is hashed and turned into short fingerprints that cannot be reversed.
 
Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual” (meaning they are shown according to the webpage you are browsing), or “behavioural” or “interest based” (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.
 
If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see “cookies or other online advertising technologies”. In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

 

 
The purposes for which we process your personal information are the following:
 
The processing of your personal information is justified by the following legal basis:
 
Sending or presenting you with tailored communication
This includes communication such as updates about our products and services, invitations to events, offers or surveys.
When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone).
We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling.
 
Performance of a contract
When we are authorised by law to send you such communication without your consent and such communication is within the scope of our contractual relationship
Our legitimate interest in providing you with customised content
When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent
Your consent, as provided when you create your Gucci profile
You can always withdraw your consent at any time
 
Updating and supplementing or enriching your personal information
This includes conducting data cleansing and deduplication.
This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices.
Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.
 
Performance of a contract or compliance with a legal obligation
When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request. 
Any other situation will require your consent, as provided when you create your Gucci profile
You can always withdraw your consent with us at any time
 
Creating lookalike campaigns
Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you.
Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.
Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).
You can always withdraw your consent with us at any time.
 
 
 
Online advertisement
Presenting you with online advertisements that are “contextual”, “behavioural”, “interest- based” or “tailored”, including by using cookies or other online advertising technologies
You can always withdraw your consent with us at any time

E.    To send you non-marketing communications.

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.
 
You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessaryfor the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.
 
If you are a resident of the United States or Guam, please also see Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residentsfor more information about how and when we may use your phone number to send you messages.
 
Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.
 
We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.
 
The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Providing you with the services and information you requested. For example identity verification, password or username reset, etc.
Performance of a contract
Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc.
Performance of a contract or compliance with a legal obligation
 
Administering and managing your Gucci profile once you have requested us to create your Gucci profile.
Performance of a contract

 

F.  To manage our social networks  

Gucci manages “Fan” pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.

When, as a user of a social media, you decide to interact with our social media pages (e.g. when you follow one of our pages, when you click "Like" on Facebook or "Follow" on Instagram or add a reaction to a post, when you "share" or add a "comment", etc.), we have access to public information in your profile. Your information is used for the purpose of interacting with you through the social network in question or to establish analyzes or statistics on the use of our pages or on the performance of our communications. Our services may remove your comments if they do not comply with our policies on the use of social networks (e.g. if your comments are insulting, illegal or malicious).

When you visit our “Fan” page, when you do not have an account or are not logged in to the relevant social network, we do not collect any personal information about you, except for the aggregated data provided to us by each social network. 

 

Promote Gucci’s activities on social networks.

Performance of a contract, when you interact with us via the features proposed by the social network

Or

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental rights.

Analyze the habits of users who visit our “Fan” pages or share our content.

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental rights.

G.   To conduct our business securely and protect our activities and personnel.

To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available in this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.

We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity or to take note of any suspicious or actual non-compliance with our terms and conditions or fraud we incurred with respect to your dealings with us. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties. For example, when you purchase a product, your personal information will be associated with a unique code placed into and/or printed on such product so that by reading the unique code we can recognize the order as yours, to enable us to assess your compliance with our terms and conditions or to detect fraud by you, and to take enforcement and/or disciplinary action against you in the event of suspected or identified non-compliance or fraud by you.

In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions. For example, we can monitor our inbound and outbound interaction with our customer service (including via voice or video recording or listening in real-time, with prior notice to you); also, mindful of the health of our employees, and for this sole purpose, we implement an anti-malicious calls procedure so that any occurrence of inappropriate behaviors such as harassment, insults or direct threats from users will be reported to our dedicated team. This will generate a warning to the concerned user, and they will be recorded on our provisional list. The initial warning will set out the consequences of a second incident occurring. A second incident will lead to the suspension of any further calls from the user in question for a period of 4 months. During this period, the user will still be able to contact our customer services by other communication channels (e.g., regular mail or email) so we can attend their queries and preserve their rights at any given time.

 

The purposes for which we process your personal information are the following:
The processing of your personal information is justified by the following legal basis:
Implementing fraud prevention, detection and investigation measures and procedures against inappropriate behaviors against our employees to ensure physical security and cybersecurity, to safely deliver you products and services and to protect the health of our employees, also via voice or video recording or listening in real time both inbound and outbound conversations with our customer service, with prior notice to you.
Performance of a contract or compliance with a legal obligation
or our legitimate interests in protecting ourselves against fraud and in protecting our employees against inappropriate behaviors (when such interest is not overridden by your own interests or fundamental rights)
In accordance with applicable law, implementing compliance-related and privacy-related activities
Compliance with a legal obligation
or our legitimate interest (where applicable)
Where the processing is not prescribed by law but is a regulatory expectation (and such interest is not overridden by your own interests or fundamental rights)
In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases
Compliance with a legal obligation
or our legitimate interests in protecting our rights (when such interest is not overridden by your own interests or fundamental rights)
or the regular exercise of our rights in lawsuits or proceedings,where applicable in your country of residence

H.  To assess and better understand our business

To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.
 
For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).
In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities
 
Certain activities which are required when conducting a business may involve the use of your personal information. This could include internal processes (such as finance control, accounting, stock management, production management, internal or external audit), certain legal obligations (for example, record-keeping or tax declaration), or analyses conducted in case of a merger or acquisition.
 
We may also conduct various business-related analytics & market research activities, which may require us to access or otherwise use some of your personal information, or to send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services and our business in general. It is also important for us to conduct operations that allow us to analyze and measure the performance of our marketing or communications campaigns. This may be the case, for example, when you click on one of our ads on our business partners website or when you make a purchase after viewing one of their ads. Please be aware that to do this, we may usecookies or other online advertising technologies.
 

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal basis:

Performing activities relating to the sale or service contract you have concluded with us.

For example, accounting, stock management, keeping of records, etc.  

Performance of a contract or compliance with a legal obligation

Conducting business-related analytics & market research activities

Performance of a contract

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental rights.

Your consent, when you answer surveys or customer satisfaction questions or when we use cookies or other online advertising technologies.

You can always withdraw your consent with us at any time.

Sharing necessary information with actual or potential buyers as part of a business transfer

Our legitimate interest in disclosing information necessary to complete our business transactions

Sharing necessary information with auditors, law firms, similar corporate professional service providers and data analysis providers

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interest is not overridden by your own interests or fundamental rights)

I. To optimise and manage our website and other means of communication.

We may take certain measures involving the use of your personal information toadminister, optimise and improve our means of digital or physical communicationssuch as our website, our mobile application, or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies requiring us to do so, we will always ensure that we have duly obtained your prior consent.

We may use some of your personal information toadminister, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies. 

 

The purposes for which we process your personal information are the following:
The processing of your personal information is justified on the following legal basis:
Fixing operational problems such as pages crashing and software bugs
Performance of a contract in accordance with the applicable Terms of Use of our services
Your consent to cookies, when we usecookies or other online advertising technologies
You can always withdraw your consent at any time.
Or our legitimate interests when we usecookies or other online advertising technologies for which consent is not required under applicable law
When such interest is not overridden by your own interests or fundamental rights
Understanding how our means of communication are used and administer, optimise and improve them.
This can include auditing the downloading of personal information from the Website.
 
Performance of a contract in accordance with the applicable Terms of Use of our services
Your consent to cookies, when we use cookies or other online advertising technologies
You can always withdraw your consent at any time.
Or our legitimate interests to administer and improve our means of communication and other systems, in particularwhen using cookies or other online advertising technologies for which consent is not required under applicable law
When our legitimate interest is not overridden by your own interests or fundamental rights

 

5. WHAT PERSONAL INFORMATION DO WE COLLECT?

When you interact with us or our approved partners, you may provide us with the following categories of personal information (that may include sensitive information in accordance with applicable legislation). 

If you are a Californian resident or of certain other US states, , please see the section “What personal information do we collect?” in Appendix 4 – Specific information for U.S .

A. Identifiers & Gucci profile information
This set of personal information enables us to identify you, manage your Gucci profile, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content on the ground of the legal bases set out in this privacy policy. 
 
The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.
 
It could include, when your applicable privacy legislation allows us to collect such personal information, your first name, last name, pseudonym, signature, email address, postal address, date of birth, place of birth, login name, phone number, unique personal identifier, customer number, online identifier, social media accounts (and related information collected through social log-in), gender, country of residence, image (in case of videocall with our sale assistants), lifestyle/interests, Internet Protocol (IP) address, account name, social security number, state identification card, driver’s license number, passport number, nationality, or other similar identifiers, physical characteristics or description (for example characteristics such as your size where relevant to the products and services we would offer you), and certain personal financial information. 
 
We will take steps to minimise information that is collected to what is necessary in relation to the purposes for which it is processed. In some cases, the creation of your Gucci profile will be mandatory in order to access to some specific services or to purchase from our website.
In some countries, some personal information could be considered sensitive, special or protected. We will collect and use such information only where no other option is available, and always comply with the applicable privacy legislation to collect, protect and use safely your personal information (in particular, by seeking your consent where required). 
If you are an employee of a Kering entity, we may process certain information regarding your employment, and we invite you to refer to the employee privacy policy that has been made available to you. 
 
B. Transaction information & commercial information (including audio)
This set of personal information enables us to provide you with the products and services you have requested, manage your Gucci profile, provide you with relevant customer service and assistance, secure our communications and to manage and better understand our business.  
  
The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.
 
It could include personal information on the products and services you purchase, obtain or consider, their price, size, collection, when the product was bought, if it was returned, product defects, comments you made on the product or the service we have provided to you, purchasing and consumer histories or trends, etc. This could also include personal financial information relating to how you paid for your products or your bank details when you request a refund, or audio recordings (and their transcript) when you contact our customer service. We will take steps to minimise information that is collected to what is necessary in relation to the purposes for which it is processed.

Gucci may also have included unique codes or small devices (such as RFID or NFC tags) in the products you have purchased, for fraud prevention purposes (in particular to manage the supply chains, identify unauthorized sales or other cases of fraud or non-compliance with our terms and conditions of sale, and be able to confirm the authenticity of the products) and to provide you with information you may request about the products (including about their authenticity and how to take care of them). Following your interaction with such technologies, you may create a Gucci profile (if you do not already have one), in which case we could collect some of your personal information in accordance with the terms of this Privacy Policy.
 
Some personal information (including the reference number of the devices contained in the products you have purchased) will be linked to your Gucci profile when you identify yourself in the stores, through customer services or on our website. In addition, when contacting our customer service, we may record your conversation with prior notice to you. 
 
Under certain applicable privacy legislation, particular transaction and commercial details are considered sensitive. We will collect, store and use such personal information with the highest level of care in accordance with the applicable legislation and with your consent where required.
 
C. Personal life information and inferences
This set of personal information enables us to always offer you the optimum service by understanding you better. We use it to manage your Gucci profile, provide you with relevant customer service and assistance and also, in certain circumstances, to contact you for example by sending you relevant information, updates and tailored marketing content. 
  
The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.
It could include your preferences regarding fashion events, how you have used certain products, food allergies when you explicitly choose to share this information with us, personal information regarding your relationships, including about your family members, your friends, or the people you send invitations to, for example if you indicate to us that you will offer them a gift or if you invite them to join a Gucci program (if you have obtained their consent to share such information with us, where this is required by applicable law), your life habits, how you use our website or third-party websites such as social media, your answers to our surveys or any other personal information we may collect when it is directly or indirectly linked to you. We may draw inferences from any of the information identified above to create a profile about you, reflecting your preferences, characteristics, trends, predispositions, aptitudes and attitudes. 
Under certain applicable privacy legislation, some personal life information is considered sensitive. In this context, we will collect, store and use such personal information only where no other option is available and with the highest level of care in compliance with the applicable privacy legislation (including with your consent where required).
 
D. User-generated content
This set of personal information enables you to provide us with personal information relating to you or to third parties. In certain circumstances it enables us to contact you.
 
The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.
 
It could include pictures of you (including the picture(s) taken with virtual try-on) or other individuals, or any other type of content such as texts, feedbacks, opinions, personal information regarding other individuals you may provide us with (for example when participating in a contest or sharing personal information with our sales associates or through social media), “tagging” or “liking” our social media page or any content published by us, or any personal information you may provide in the public domain. You may remove such content at any time if you no longer want us to use it.
 
You shall avoid sharing third-party personal information through such means or you should ensure that they have given prior authorisation to such sharing. 
 
E. Technical, electronic & localisation information
This set of personal information enables better delivery of the service you expect from us. 
 
It could include personal information related to your interactions with us and allows us to manage your Gucci profile, provide relevant customer service and tailored marketing content, establish communications and conduct our business securely, assess and better understand our business, and optimise and manage our website and other means of communication.
    
The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.
 
This could happen in a store (e.g.  when a purchase is made in a specific store and then linked to a Gucci profile), or when contacting our customer services (why do you contact us? what means have you used?) or when using our website (do you use tablets, phones, computers? what use are you making of our website?). 
Some personal information will be shared with us automatically from the device or the service provider you are using (e.g. social media). We can collect personal information shared by your device such as your IP address, device type, unique device identification numbers (device identifier), browser type, time zone settings, broad geographic location (e.g. country or city-level location); online activity (such as your internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements) and other technical personal information or personal information shared by the service provider. Such service providers have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.
 
In addition, we may be able to collect personal information on how you have interacted with us, including certain personal navigation information (including the pages accessed and links clicked, bugs and errors, browsing patterns) and your preferences (such as your language preference). 
 
Some of this personal information may be collected using cookies or other online advertising technologies
 
Want to know more? You may be interested in the following sections of our Privacy Policy:
Why do we collect your personal information? 
What are your rights regarding your personal information?
 

 

6. WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

When you interact with us, either online or in person, you may share with us your personal information when:

A. You buy a product or subscribe to a service;
B. You create a Gucci profile, join our loyalty scheme, participate in a contest, join a reward program or link your social media account to your Gucci profile;
C. You subscribe to our newsletter; 
D. You interact with us or seek advice and share personal information through our websites, our social media pages, our sales associates in a store or via chat, phone or video calls, at a trade show, at events or through our customer services also through phone calls, or you book a table at one of our restaurants or an appointment via our website; 
E. You use your device to browse activity across different websites;
F. A personal shopper, or any other agent acting on your behalf interacts with us in particular to buy a product or subscribe to a service for you;
G. Your information is shared with us by our approved partners, with your prior consent where required.
 
 
Want to know more? You may be interested in the following sections of our Privacy Policy:
Why do we collect your personal information?
What personal information do we collect?
What personal information do we collect from third-party sources? 
What are your rights regarding your personal information?
Who are our third-party sources?
 

7. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We mainly obtain information directly from you and process them by automated means when you interact with us. When you interact with us, either online or in person, we collect your personal information through:

A. Our sales associates (in stores or via chat, phone or video call) or our customer services (for example by phone or chat) when you share personal information with us;
B. Our websites or our applications, whether you are registered or not, by completing surveys, registration processes or forms. We may also use cookies or other online advertising technologies for this purpose;
C. Any means we make available to you - for example, when you buy a product, we may collect certain personal information relating to your payment such as the purchase price and date and product reference (we do not keep any of your personal banking information for longer than necessary to complete the transaction);
D. From third-party sources such as social media.
 
More broadly, we collect your personal information through any means you may use to interact with our sales associates, whether in our stores or through our customer services via phone, email, chat or text message. Our sales associates or customer services may use various means to collect your personal information during or after the interaction. 
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