BeautyOld wood shelves lined with curious bottles of tinctures and potions, the ancient apothecary inspired the packaging for The Alchemist’s Garden fragrance collection.
BeautyThe Alchemist's Garden: a new fragrance collection inspired by the art of alchemy to create customized scents.
BeautyOpening a new story of magic and imagination in fragrance, The Alchemist’s Garden collection is inspired by the science of alchemy.
AccessoriesLe Marché des Merveilles jewelry collection captured under a dark, romantic lens by photographer Julia Hetta.
Inspirations & CodesThe story behind the collaboration with Chateau Marmont, the famed hotel on Sunset Boulevard, Los Angeles.
Inspirations & CodesDirector Kenneth Anger is photographed by Floria Sigismondi wearing Gucci Cruise 2019 for System Magazine.
BeautyGucci Bloom campaign star Hari Nef talks about her upbringing in a special interview with Dazed Beauty.
BeautyDancer and choreographer Holly Blakey appears in ‘Growing Pains’ a series in collaboration with Dazed Beauty celebrating the trio of Gucci Bloom scents.
BeautyIn ‘Growing Pains’ musician Kelsey Lu uncovers childhood memories for a video interview with Dazed Beauty to celebrate Gucci Bloom fragrances.
People & EventsPhotographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci.
BeautyLana Del Rey and Jared Leto, the faces of the new Gucci Guilty campaign, attended a party in LA’s Hollywood Forever cemetery.
Ad CampaignsGucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.