Parisian Memories

Captured in a new visual story created in collaboration with Vogue France, the Gucci Softbit finds its home in the effervescent energy of Paris. Slung over the shoulder or casually clasped in one hand, the new handbag transforms into a perfect companion, setting the pace with Maya Wigram as she moves confidently throughout the city. The smoothly crafted design finds its place no matter the location—from a bistrot’s elegant interiors to a daytime stroll along the boulevards, it's the everyday essential a city girl on the move could ever need.