A$AP Rocky, Iggy Pop and Tyler, The Creator in the new Tailoring campaign.

Men in suits in the lounge in a Californian home: presenting A$AP Rocky, Iggy Pop and Tyler, The Creator in the new
Gucci Tailoring campaign.

Rock stars at home inspires the images and video featuring the artists with their pets, including Iggy Pop’s parrot Biggy Pop and a blue hyacinth macaw. They are seen together at the kitchen table with a pot of spaghetti, and in the lounge in the afternoon sunlight, wearing new Gucci Tailoring tailoring looks including double-breasted suits, and fabrics featuring jacquard House logos designed by Alessandro Michele—creative director of the campaign together with photography by Harmony Korine and art direction by Christopher Simmonds.

Music: ‘Supernature’
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing
Courtesy of Malligator Préférence under license from Because Music

A$AP Rocky, Iggy Pop and Tyler, The Creator in the new Tailoring campaign. Rock Star Life

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« Les images montrent des hommes qui s’amusent. Elles jouent aussi sur la façon dont l’obsession pour les apparences peut devenir un dénominateur commun dont naît une forme de fraternité. C’était fantastique de voir ces trois hommes réunis : ils semblent très différents mais ont en fait beaucoup de points communs ». Alessandro Michele