Invalid email and/or password. Try again or click on "Forgot your password?" link.
This field cannot be empty
The fields do not match
Field is not a valid email
Menu Back

Sales Associate Log In

The House debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.
Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.
The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci Ghost and the latest ways of writing the House’s name—Guccy, Guccify and Guccification—found by Alessandro Michele through tags on Instagram. ‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest. The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens—a vital part of the new Gucci narrative. The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of  objects, videos and memorabilia that retrace the history of the House. The Gucci Garden Galleria also includes a small, red-velvet tented cinema auditorium, featuring a preview of Zeus Machine/Phoenix, a short film by the ZAPRUDER filmmakersgroup.

The Gucci Eye is the designated symbol of the Gucci Garden, a hypnotic territory that alters the state of consciousness and perception. A place full of magnetism, dispersed in the gallery rooms, Osteria da Massimo Bottura—the new restaurant by the three-Michelin-star chef and the boutique. The visitor can choose whether to let themselves go inside, drifting around, or look carefully and take in the surrounds.

Listen to the Podcast on iTunes: on.gucci.com/_Gucci_Podcast
Listen to the Podcast on SoundCloud:
on.gucci.com/_Gucci_Podcast
Read More Read Less
The House debuts Gucci Garden.Gucci Garden
 

The House debuts Gucci Garden.Gucci Garden
  • GUCCIFICATION
The House debuts Gucci Garden.Gucci Garden
  • PARAPHERNALIA
The House debuts Gucci Garden.Gucci Garden
  • COSMORAMA
The House debuts Gucci Garden.Gucci Garden
  • CINEMA DA CAMERA
The House debuts Gucci Garden.Gucci Garden
  • DE RERUM NATURA
The House debuts Gucci Garden.Gucci Garden
  • DE RERUM NATURA
The House debuts Gucci Garden.Gucci Garden
  • EPHEMERA
The House debuts Gucci Garden.Gucci Garden
  • GUCCI OSTERIA DA MASSIMO BOTTURA
The House debuts Gucci Garden.Gucci Garden
  • BOUTIQUE
YOUR ACCOUNT HAS BEEN LOCKED
You have attempted to log in too many times. Please try again later.
Forgotten Password
Please enter the email address you registered with, and we will send you a link to reset your password.
SUBMIT
Forgotten Password
Please enter the email address you registered with, and we will send you a link to reset your password.
Thank you
An email has been sent with instructions to reset your password.

You are using an older version of Internet Explorer. As a result, some features of this site may not work optimally. For the best site experience possible, please update your browser. Thank you.