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Existing places are inhabited by myth and magical creatures through the eyes of Ignasi Monreal for the 2017 Gift Catalogue.
Using the backdrop of familiar places, the Spanish artist conjures up dreamlike new worlds where Gucci accessories and ready-to-wear are depicted on unexpected characters.
Florence’s panorama features a UFO flying above the cupola of the Santa Maria del Fiore. Originally a plane factory called Caproni, Ignasi reworks the Gucci Hub space in Milan with the Trojan Horse positioned between offices and Pegasus in the parking lot.
 
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Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth
Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth
Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth
Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth

“When I started to visit the Gucci Hub in Milan, I spent some time wandering around, waiting for meetings, eventually I began to notice the spaces. This is Pegasus, parked in the parking lot. Ideal for Milan commuting.” Ignasi Monreal Artist

Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth

Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth
Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth
Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth
 

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