The North Face x Gucci

Forests on mountains, camping by lakes, air fragrant with nature, the images and video for The North Face x Gucci campaign celebrate the spirit of exploration.

Shot by Daniel Shea in the Alps, the images and video reveal the collection’s pieces based on original North Face designs from the 70s: outerwear of puffer jackets, jumpsuits and vests, clothes including chemise dresses and silk-twill bowling shirts, hiking boots, and unexpected items of the collection, a tent and a sleeping bag. The collaborative collection features a unified logo, The North Face’s curved graphic that combines with the House’s green-red-green Web stripe.

Credits

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Daniel Shea
Make Up: Thomas De Kluyver
Hair stylist: Alex Brownsell

Music: Credence Clearwater Revival ‘Bad Moon Rising