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High up in a rustic treehouse, the towering city that surrounds can be viewed from an idyll of nature.

This is the setting for the campaign for Gucci’s first sustainable line, Gucci Off the Grid. Pictured in the images are a community of testimonials who have made living more responsibly towards the planet and people part of their everyday lives. The inimitable Jane Fonda leads the cast which also includes David Mayer de Rothschild, Lil Nas X, King Princess and Miyavi. They each wear pieces from the Gucci Off The Grid collection, standing and sitting in the treehouse, ready to—as the line’s label suggests—open the door to a new beginning.

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Gucci Off The Grid全球广告形象大片置景于高楼林立的摩登大都会中心,呈现多位当代都市居民重启回归自然的树屋生活方式,由Jane Fonda、Lil Nas X、King Princess、Miyavi和David de Rothschild联袂出演。Gucci Off The Grid:回归自然的树屋生活方式
 

Gucci Off The Grid全球广告形象大片置景于高楼林立的摩登大都会中心,呈现多位当代都市居民重启回归自然的树屋生活方式,由Jane Fonda、Lil Nas X、King Princess、Miyavi和David de Rothschild联袂出演。Gucci Off The Grid:回归自然的树屋生活方式
 

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