A creative partnership between Gucci and historic English printmakers and store Liberty of London is shown in the Fall Winter 2020 collection.  

With its collection of fine ornaments, fabrics and objets d’art from around the world, the Tudor revival luxury department store founded in 1875 invoked social change in interior design and dress to the point that the Art Nouveau period in Italy is called 'Liberty Style'. The collaboration began from a research of Liberty’s archives, where Alessandro Michele sought out little-used small floral prints in a way to convey a message of a memory from the past into the present—a leitmotif of the creative director’s design vision.  Seen in diverse pieces, including accessories, a padded jacket, headbands the prints remind those who look at them of a memory.