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A new video reveals how the House’s artisans bring the signature handbag to life.
The making of the Gucci Softbit is a study in rhythm and precision—patterns traced, leather marked and master, and stitches placed in deliberate motion. Across hours of quiet focus, the hands of five artisans shape each curve and seam through the language of craft. 
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In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit
 

In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit
In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit
In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit
In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit
In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit
In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag. Gucci in the Making: Gucci Softbit

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