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 A playful take on the idea of imitation is the inspiration for the second chapter of videos and images on Gucci Tennis 1977.

The first portfolio featured lookalikes who accidentally run into each other wearing the same pair of Gucci Tennis 1977 sneakers. Now, for the second chapter of the project, director Max Siedentopf captures new characters accidentally matching furniture pieces and objects in their homes. The series of images present the low and high-top sneakers—including styles from Gucci Off The Grid, the House’s first sustainable line—designed by Creative Director Alessandro Michele with motifs of the House. This product has not been made using materials of animal origin.

 
Discover the videos from the project on Gucci’s new TikTok account
 

 

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Accidental Influencer. The second chapter of the series to present the Gucci Tennis 1977 sneakers.Accidental Influencer: Second Chapter
Accidental Influencer. The second chapter of the series to present the Gucci Tennis 1977 sneakers.Accidental Influencer: Second Chapter
Accidental Influencer. The second chapter of the series to present the Gucci Tennis 1977 sneakers.Accidental Influencer: Second Chapter
Accidental Influencer. The second chapter of the series to present the Gucci Tennis 1977 sneakers.Accidental Influencer: Second Chapter
Accidental Influencer. The second chapter of the series to present the Gucci Tennis 1977 sneakers.Accidental Influencer: Second Chapter
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