A Gucci Hallucination, the Spring Summer 2018 campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colorful and printed designs
by Alessandro Michele.
Inside Gucci’s art gallery, Ignasi Monreal plays the curator, walking us through his campaign illustrations for the Spring Summer 2018 collection.
Describing the paint colors used in his works, the video campaign is an ironic twist on reality: all of the illustrations were created digitally. Among the young artist’s framed pieces include mermaids on a rock in ice-skater inspired gowns; women fishing in the clouds for airplanes and a knight on horseback carrying the new Ophidia tote, while a castle stands on an island suspended in the air. At the end of the film, Ignasi steps into the lily covered pond his own painting—inspired by the work Ophelia (1852) by John Everett Millais—to help the tragic beauty dressed in Alessandro Michele’s gold sequinned dress—out of her watery grave.
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