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The sun-drenched backdrop of palm-lined avenues and Beverly Hills’ Rodeo Drive serve as a setting for the new campaign shot by Petra Collins starring award-winning actress Faye Dunaway and SoKo.
Faye Dunaway plays SoKo’s mother in the short film which ends with a gift, the Sylvie bag. One of Alessandro Michele’s signature designs, the Sylvie is inspired by a style from the House’s 60s archives and is portrayed in the campaign as an accessory to treasure across generations.

Telescope, composed by Pino Donaggio
Published by EMI Golden Torch Music Corp.
c/o Sony/ATV Music Publishing
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The Sylvie bag stars in a campaign featuring Faye Dunaway and SoKo playing a mother and daughter in Beverly Hills.Mothers, Daughters and the Sylvie
 

The Sylvie bag stars in a campaign featuring Faye Dunaway and SoKo playing a mother and daughter in Beverly Hills.Mothers, Daughters and the Sylvie
 

Die Sylvie Tasche glänzt in einer Kampagne in Beverly Hills, in der Faye Dunaway und SoKo Mutter und Tochter spielen.Mütter, Töchter und die Sylvie
 

Die Sylvie Tasche glänzt in einer Kampagne in Beverly Hills, in der Faye Dunaway und SoKo Mutter und Tochter spielen.Mütter, Töchter und die Sylvie
 

Die Sylvie Tasche glänzt in einer Kampagne in Beverly Hills, in der Faye Dunaway und SoKo Mutter und Tochter spielen.Mütter, Töchter und die Sylvie
 

Die Sylvie Tasche glänzt in einer Kampagne in Beverly Hills, in der Faye Dunaway und SoKo Mutter und Tochter spielen.Mütter, Töchter und die Sylvie
 

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