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High up in a rustic treehouse, the towering city that surrounds can be viewed from an idyll of nature.

This is the setting for the campaign for Gucci’s first sustainable line, Gucci Off the Grid. Pictured in the images are a community of testimonials who have made living more responsibly towards the planet and people part of their everyday lives. The inimitable Jane Fonda leads the cast which also includes David Mayer de Rothschild, Lil Nas X, King Princess and Miyavi. They each wear pieces from the Gucci Off The Grid collection, standing and sitting in the treehouse, ready to—as the line’s label suggests—open the door to a new beginning.

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Дом на дереве посреди города стал центром кампании новой экологчески устойчивой коллекции Gucci Off The Grid. В кампании приняли участие Джейн Фонда, Lil Nas X, King Princess, Miyavi и Дэвид де Ротшильд.В городском доме на дереве с Gucci Off The Grid
 

Ein Baumhaus in der Stadt bildet die Kulisse für die Kampagne der neuen, nachhaltigen Kollektion Gucci Off The Grid, die von Jane Fonda, Lil Nas X, King Princess, Miyavi und David de Rothschild präsentiert wird.Gucci Off The Grid und das Baumhaus in der Stadt
 

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