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Young farmer-punks appear in a surreal, mythological world, where an agricultural landscape and the changing weather emphasize the power of nature.
The Cruise 2019 campaign shot by Glen Luchford pictures a rural community where animals and people co-exist in harmony. Animals including a tiger, elephant, ostrich, sheep and llama depart for a wooden ark together with the characters from the campaign wearing the new collection by Alessandro Michele. 

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Glen Luchford
Music:
‘Big City’ Sonic Boom
Writer: Peter John Kember © Universal Music Publishing Ricordi Srl.

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Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
 

Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
 

Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
 

Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
 

Gucci Gothic: the Cruise 2019 campaign features young farmer-punks in a surreal, mythological world.Gucci Gothic
 

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