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Seen through the imagination of a character who daydreams to be a rock star, the new Gucci DIY collection is shot by Petra Collins.
Championing the idea of self-expression, Ophidia totes and Ace Sneakers can be personalized in a diverse range of colors and letters. Available exclusively on Gucci.com and at the new Gucci Wooster space in New York, the collection is presented in special packaging printed with ABCDEFGucci.
 
Music: Suzi Quatro ‘48 Crash’ Universal Music Publishing MGB Ltd, Blue Raincoat Music/Kobalt Music Publishing Ltd
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New Gucci DIY customizable Ophidia totes and Ace Sneakers feature in a campaign shot by Petra Collins.ABCDEFGucci: The New DIY
 

New Gucci DIY customizable Ophidia totes and Ace Sneakers feature in a campaign shot by Petra Collins.ABCDEFGucci: The New DIY
New Gucci DIY customizable Ophidia totes and Ace Sneakers feature in a campaign shot by Petra Collins.ABCDEFGucci: The New DIY
New Gucci DIY customizable Ophidia totes and Ace Sneakers feature in a campaign shot by Petra Collins.ABCDEFGucci: The New DIY
 

New Gucci DIY customizable Ophidia totes and Ace Sneakers feature in a campaign shot by Petra Collins.ABCDEFGucci: The New DIY
New Gucci DIY customizable Ophidia totes and Ace Sneakers feature in a campaign shot by Petra Collins.ABCDEFGucci: The New DIY
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