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Year of The Rabbit
Echoing the joyful mood of the occasion, the collection is an eclectic mix of color, print, and details across Ready-to-Wear, bags, shoes, and accessories.
A Joyful Season
As the dawn of the Year of the Rabbit awakens with Spring, a season of new beginnings, the House presents a capsule collection teeming with playful and refined iterations of the animal. The campaign captured by Max Siedentopf searches for the rabbit following a cast of friends into a beautiful blooming field, infusing the collection with a light and hopeful feel.
Women's Selection
Men's Selection
Kids' Selection
Create your Gucci Card
Send a personalized greeting card using the curated selection of illustrations and colors, including a special design made for this special occasion. Once you have created your combination, download your card to print or share digitally.
All items from this collection will be delivered in special packaging with a design dedicated to the Year of The Rabbit.
An animal welfare organization, Bureau Veritas, was present on set and verified that no animals were harmed in the making of this campaign.
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