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Gucci Beloved
LOVED BY THE HOUSE
A reference to the House's past, each Beloved line is intertwined with a contemporary approach on archival elements.
Evolving season after season, the GG Marmont's recognizable design blends the ‘70s GG hardware with new shapes and details. A link to the House's past brought into the present by the Creative Director.
Established as one of the most distinctive elements among the House symbols, the double ring and bar design decorates the Gucci Horsebit 1955— unifying details from the archives with a modern spirit.
The Dionysus harmonizes old and new House elements, combining the Creative Director's vision of a vintage bag with contemporary elements. Distinguished by a double tiger-head closure, the unique hardware references both Greek and Roman mythology.
A symbol of Gucci's heritage, Jackie 1961 references the original style created and first worn during the '60s. Revived by the Creative Director with a new relevance for the contemporary, the latest iteration is defined by clean lines and a second strap that adds new ways to wear.
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