Gucci Gift: Stories from The Savoy

The new holiday campaign tells an evocative story of love over four expressive chapters that will unfold throughout the season, beginning with Stories from The Savoy starring Kendall Jenner, Global Brand Ambassador Ni Ni, and Jessica Chastain alongside her lifelong friend Danielle Pizzorni.

Moments shared with those we call family, whether by birth or by choice, become meaningful memories, with the essence of gifting reimagined as heartfelt exchanges between givers and receivers, forging a sentimental bond. The first chapter of the Gucci Gift campaign reaches deep into the history of the House and its travel-infused origins in Stories from The Savoy set against a backdrop that mirrors the hotel in London where founder Guccio Gucci worked as a porter and became inspired to establish his namesake luggage atelier. Friends, partners, and even pets set off on a journey towards each other and their loved ones, heeding that initial longing to gather as the holiday season begins. 

Kendall Jenner becomes a focal point, showcasing the Gucci Jackie 1961 handbag while Global Brand Ambassador Ni Ni is captured in a shimmering ensemble including the Gucci Jackie Notte. Jessica Chastain is featured with the Gucci Bamboo 1947 and joined by longtime friend Danielle Pizzorni, reflecting a bond that runs deep. This chapter’s Gucci Gift selection also highlights some of the House’s most emblematic styles ranging from shoes and jewelry to heritage-infused travel pieces.