Xbox by Gucci

In the year of the House’s centennial, Gucci and video gaming brand Xbox—now reaching its 20th birthday—come together to celebrate their respective anniversaries with a limited-edition collaboration.

"Inside a vintage gaming space, DJ Emerald Rose Lewis and music artist Kojey Radical—both gamers, feature in a special video and images created in collaboration with HYPEBEAST to present the Xbox by Gucci. The collaboration consists of 100 numbered sets, each comprising a black Xbox Series X console laser-engraved with the GG pattern, two wireless controllers featuring the Web stripe, complemented by a hard case inspired by Gucci’s archival luggage. On the bottom of the case sit the words “GOOD GAME,” a motto that recalls the happy coincidence that GG stands for the signature motif in Gucci’s decorative vocabulary—House founder Guccio Gucci’s initials—but also as the acronym of this formula, used sportingly by gamers as a way of signing off at the end of online multiplayer contests."